The challenge
adidas has launched multiple brand centres across the city, how do we create yet another memorable and impactful store opening experience?
面對挑戰
如何為阿迪達斯外灘迷你品牌中心做一場別開生面的開幕活動，讓大家記憶深刻並且製造一場話題熱搜呢？
Driving all the attention towards the store with a life-sized Team adidas bus parked right at the doorsteps of the store. The Team adidas bus played a part in the concept 「Change is a Team Sport」. Brand ambassador, Angelababy, was invited to the celebration and took on the role of Team adidas bus captain. Angelababy made a theatrical entrance as she steered the team bus onto the stage and alighted. 在人流量巨大的南京東路步行街上，我們打造了一輛阿迪達斯三葉草的TEAM BUS，由代言人Angelababy親自駕駛空降外灘！不但將經典運動精神與時尚潮流元素完美結合，更體現品牌的核心精神「運動改變生活」。The mini brand centre is located in Shanghai’s iconic landmark, The Bund. Therefore, the in-store experiences were curated with elements of the metropolitan city. Photo worthy areas includes the Shanghai Photo Wall, FC Bayern Trophy Showcase, and Superstar Mini Museum. Guests were thrilled to bring home a customized adidas cap and a custom-made pin badge!
門店位於上海標誌性的地標 - 外灘。因此我們店鋪內部也以上海元素為特色，設置了多個不同主題的活動互動區，包括：Shanghai Wall、拜仁俱樂部、Superstar典藏博物館、帽子塗鴉&徽章定製體驗、創意水拓畫等。Over 200 guests were invited to the celebration, including the founder of Inventorypool, senior sneaker collector, Aka Shen. Aka specially picked out 30 pairs of the classic, limited edition Superstar footwear, which were displayed in the Superstar Mini Museum. The exquisite footwear ranged from the OG Heritage collection to 35th Anniversary. Originals brand ambassador, Angelababy designed her very own hydro dipping pair of Superstar. 200位受邀嘉賓到達店鋪參加了由amc asia！策劃設計的互動活動，感受了藝術與運動結合的互動體驗。資深球鞋收藏家Aka，為慶賀阿迪達斯外灘迷你品牌中心開業，特意帶了30雙Superstar經典絕版球鞋，展示於Superstar典藏博物館。三葉草代言人Angelababy重磅現身，並參與了Superstar典藏博物館和水拓畫創意活動。The streets were jam-packed with avid adidas fans who were creating a sensation on social media. The key moment of the celebration was the launch of the brand centre. It was a flawless yet impressive execution when Angelababy, the senior leaders of adidas and Really Group revealed the store name, 阿迪外灘，on stage. The evening ended perfectly and we would not have it any other way!
活動當天，吸引了南京東路步行街巨大的人流共同為此盛況駐足慶賀。小紅書、抖音、微博上也充滿著當日活動的花絮視頻。活動中最大的高光時刻，莫過於阿迪達斯的高層領導與銳力集團總裁，攜手Angelababy共同為阿迪達斯外灘迷你品牌中心的開幕揭牌，為當天的活動畫上完美的句號。amc asia！再次用實力為上海增添了一場值得稱道的活動！
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