門店社交化，喜茶開了家寵物友好主題店
人類的愛、希望和恐懼與動物沒有什麼兩樣，他們就像陽光，出於同源，落於同地。即使有不同的軀體，萬物生靈仍然擁有一樣的靈魂，關愛寵物是對自然生命的一種重視；人與寵物的關係，不僅是個體、家庭與寵物之間的關係，同時也是人類與動物之間的社會關係；
Even if there are different bodies, all living things still have the same soul. Caring for pets is a kind of attention to the natural life. The relationship between humans and pets is not only the relationship between individuals, families and pets, but also the social relationship between humans and animals.
HEYTEA喜茶寵物友好主題店，源自「它經濟」的崛起，設計師試圖在此商業空間中植入一定的人文關懷與社會關懷。項目選址於深圳羅湖喜薈城，作為一座年輕的移民城市，在陌生化社會裡，人們更加渴望獲得情感上的慰藉，據此，設計師將空間定性為：陪伴者。「陪伴者」一是指向寵物，二是隱喻人。
Heytea’s pet friendly theme store originates from the rise of 「Its Economy」, and the designer tries to implant certain humanistic care and social care in this commercial space. The project is located in Xihui City, Luohu District, Shenzhen. As a young immigrant city, people are more eager to get emotional comfort in the defamiliarization society. Therefore, the designer defines the space as: Companion. 「Companion」 is a reference to pets and a metaphor for human beings.
適度設計
Moderate Design
「適度」設計即恰當設計，可以理解為對設計「度」的把握。在此項目之中，適度不僅指向視覺可見的減法設計，還包括認知上的邊界，一種人與寵物相處的心理界線。雖然是為愛寵而設計的空間，但愛與寵並不意味著無邊界的親密。如何拿捏好寵物與人之間的距離，既能保護寵物天性，又能與人群融洽相處。設計師將空間劃分為內外兩個區域。室內為寵物止步區,室外為寵物活動區。
「Moderate」 design is appropriate design, which can be understood to grasp the 「degree」 of design. Moderation in this project refers not only to visually visible subtraction design, but also to the cognitive boundary, a kind of psychological boundary between people and pets. Although it is a space designed for pets, love and pets do not mean borderless intimacy. How to balance the distance between pets and people can protect the pet nature and get along with the crowd. The space is divided into two areas, inside and outside. The indoor area is pets non-permitted, and the outdoor area is for pets.
友好設計
Friendly Design
室外寵物活動區，遵循寵物自身的生活習性以及人類相處的方式，定製設計了如寵物停靠站、寵物便便處理、寵物座椅等一系列家具與設施。比如長條凳旁設有兩個可以活動的圓環，可用作寵物拴繩環，亦可用以放置寵物的食皿，椅面上則設有防搗蛋杯槽，用以放置顧客的飲品，以此來引導愛寵人士的行為。
In the pet activity area outdoor, a series of furniture and facilities such as pet parking station, pet poop disposal and pet seats are customized according to the pets』 living habits and the way people get along with each other. For example, there are two movable rings next to the bench, which can be used as a leash ring for pets, and can also be used to place food dishes for pets. There is an anti-trick cup slot on the chair surface, which can be used to place drinks for customers, so as to guide the behavior of pet lovers.
外擺空間設計所承擔的功能和使用尺度上，都是圍繞人與寵物發生，包括動線、家具、材料，兼顧使用到視覺上。場地之中，座位形式可靈活調整，每個獨立空間都可以通過有機選擇、組合，配置成更大型的沙龍空間，以滿足不同規模的群體交流需求。
In terms of function and usage scale, the space design outdoor is centered around people and pets, including moving lines, furniture and materials, giving consideration to the use of vision. In the site, the form of seats can be adjusted flexibly, and each independent space can be arranged into a larger salon space through organic selection and combination to meet the needs of groups in different sizes.
空間形態上，通過階梯式布局形成卡座空間，消解場地的內外高低落差，同時形成新的功能形態。踏步的高度和寬度有所退讓，以便利寵物的使用。主入口作了拐角處理形成平緩過渡以保障室內溫度，同時達到節約能源的目的。
On the spatial form, the stepped layout forms a booth space, eliminating the height difference between inside and outside, and forming a new functional form at the same time. The height and width of the step have been reduced to facilitate pet use. The main entrance is turned around to create a smooth transition to maintain the temperature inside and save energy as well.
圍繞LED屏幕，空間自然形成一個媒介場景，可用作信息溝通平臺，幫助受眾從自發性社交走向組織性社交。
Around the LED screen, the space naturally forms a media scene, which can be used as an information communication platform to help the audience go from spontaneous social contact to the organizational one.
探討人與寵物、寵物與空間之間的聯繫，把設計對象從傳統的「以人為中心」逐漸轉變為「以人和寵物為中心」，形成一個以人為本、以寵物為中心的空間系統。設計策略需要解決：「人」與「寵物」兩個向度的創作連結；商業空間的排他性以及標準化；設計美學中人文價值的思考。
Exploring the relationship between people and pets, pets and space, we gradually change the design object from the traditional 「people-centered」 to 「people-pet-centered」, forming a people-centered and pet-centered space system. Design strategy needs to be solved: two dimensions of the creative link – 「people」 and 「pet」; Exclusivity and standardization of commercial space; Consideration of Humanistic Value in Design Aesthetics.
過渡設計
Transition Design
室外設計主要以「寵物」的使用為尺度，室內設計主要以「人」的使用為尺度，而萌寵作為主題元素貫穿銜接起兩個空間。平面視覺端攜手品牌聯名，與不同領域的創作者，一起探索品牌文化輸出。
The outdoor design is mainly based on the use of 「pets」, while the interior design is mainly based on the use of 「people」, and adorable pets are the theme elements connecting the two spaces. The visual end co-brands with other, and works with creators in different fields to explore the output of brand culture.
室內空間的寵物社區榜旋轉牆，作為另一個流動分享平臺，增加愛寵人士的交流與互動。
The rotating wall of the pet community in the interior space serves as another mobile sharing platform to increase the communication and interaction of pet lovers.
舒適設計
Comfortable Design
舒適感帶來情感認同。從HEYTEA的品牌基因出發，室內設計注重設計的溫度，調性更加溫暖友好。整體空間追求簡潔樸素、經久耐用的形式，在體量上追求弱化視覺，而不主張強烈的視覺衝擊。
Comfort brings emotional acceptance. Starting from the brand gene of Heytea, interior design pays attention to the temperature of design, and the tonality is more warm and friendly. The overall space pursues a simple and durable form, and the volume seeks to weaken the vision, but does not advocate a strong visual impact.
色系上選用更具親和力的大地色；材料上傾向選用環保舒適的產品，比如能消解空間的噪音的木紋吸音板；家具形態上採用偏圓潤的弧線設計，以此消解碰撞產生的不友好的行為。
The earth tone with more affinity has been chosen; Environmentally friendly and comfortable products tends to be chosen, such as wood grain sound-absorbing board that can digest the noise of the space; A rounded arc design has been adopted to be the shape of the furniture, in order to eliminate the unfriendly behavior caused by collision.
品牌文化區，以「萌寵」裝置為紐帶，通過主題化及精細化的創作手法，成為向消費者傳遞寵物友好主題的補充與延展，形成室內空間的「打卡點」。工藝上為人工戳戳繡，配以溫潤的木紋吸音板等材料，形成層次豐富的視覺效果。
The brand culture area, with the 「cute pet」 device as the link, has become the supplement and extension of the pet-friendly theme for consumers through theme-oriented and refined creative techniques, and has formed the 「punch point」 of the interior space. Craftsmanship is artificial stamp embroidery, with warm wood grain sound-absorbing board and other materials, forming a rich visual effect.
▲萌寵牆細節 Cute Pet Wall Details
精準設計
Accurate Design
空間的高效落成基於設計策略的精準制定。HEYTEA作為一家方興未艾的連鎖茶飲品牌，綜合考量其發展速度，材料的可得性以及後期運營維護的成本，設計師將整體空間布局模組化，家具設計也儘量纖巧化，以不會佔用太多空間的隱蔽性設計為主。
The efficient completion of the space is based on the precise formulation of design strategy. Heytea is a rising chain tea brand. Considering its development speed, material availability, later operation and maintenance costs, the designer modulizes the overall space layout, and tries to make the furniture design as slim as possible. The main design is concealed that does not occupy too much space.
延伸
Extension
藉助空間設計策略，引導人們養成友好的行為模式，是UND素來致力達成的。友好設計不僅能創造更高的商業附加值，還能潛移默化傳播一種更健康的生活方式，觸動人們新的思考與認知。作為一個試驗平臺，寵物友好店，以「萌寵」為溝通媒介，在線下構建一個「社交空間」，增加品牌和消費者之間的粘性，增進人與寵物之間的情感連結，幫助空巢群體形成新的社會關係。在此項目的實踐上，比起功能美學意義上的設計，設計師更關注的是其人文與社會關懷的延伸。
With the help of space design strategies, UND has always been committed to guiding people to develop friendly behavior patterns.
Friendly design can not only create higher commercial added value, but also imperceptibly spread a healthier lifestyle and trigger people’s new thinking and cognition. As an experimental platform, pet-friendly store, uses 「cute pets」 as a communication medium to build a 「social space」 offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations. In the practice of this project, the designer pays more attention to the extension of humanistic and social care than the design in the sense of functional aesthetics.
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項目信息
項目名稱 丨 陪伴者·HEYTEA喜茶寵物友好主題店
項目地點 丨 中國 深圳
項目業主 丨 HEYTEA 喜茶
項目面積 丨 285㎡
竣工時間 丨 2020/10
設計團隊 丨 UND設計事務所
主案設計 丨 馬英康 馬衍浩 張明統 黃樹斌 王潤維
參與設計 丨 莫永端 陸建聰 李家威
品推管理 丨 嚴麗潔
項目攝影 丨 山外視覺
寵物模特 丨 太南 Mango
施工單位 丨 深圳市通冠裝飾工程有限公司
主要材料 丨 實木塑 人造石 仿木紋鋁 泡沫鋁 不鏽鋼 木紋吸音板 毛氈
特別鳴謝 丨 喜茶空間設計部 喜茶工程部
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