巴黎歐萊雅在8月27日的「上海800秀」發布了這款全新的專業男士產品系列，這一切都基於歐萊雅一個世紀的專業技術和創新精神的沉澱。本次發布會還伴隨著一場極具吸引力的娛樂活動，這一系列趣味橫生的互動帶領大家進入歐萊雅專業男士的世界，讓大家身臨其境地感受飽含高科技的生活風格，
After a century of expertise and innovation, L』Oreal Paris launched the all-new line of products L』Oreal Men Expert on August 27th, 2015 in Shanghai’s 800 Show. The launch was accompanied with an attractive and entertaining event starring a variety of fun activities along with an immersive journey into the L』Oreal Men Expert universe through a high tech style conference experience.
歐萊雅相信，每位男士都是獨一無二的；因此，不同的生活方式和個人風格決定了每個人都擁有特定的生活必需品。這就是為什麼歐萊雅根據每位男士的需求而研發出這五款洗髮產品的原因。
L』Oreal believes every man is unique; therefore, every man has specific necessities depending on their personal style and lifestyle. That is why they have formulated a line of five shampoos created to meet the needs and requirements of every man.
你是年輕、時尚的潮男？
還是充滿朝氣、精力充沛的戶外型男士？
還是貼心、可靠、有安全感的男人？
還是強壯、健美的運動型男士？
又或是富有激情、桀驁不馴？
Are you the young and trendy man?
The fresh and energetic outdoors man?
The sweet, reliable, and protective man?
How about the strong and athletic man?
Or the passionate and rebellious man?
為了反映出男士們生活方式與創新洗髮產品間的聯繫和結合，我們設計了兩個不同的空間。第一個以體驗式的互動區域組成，展示的是五個不同男士類型的生活方式，同時也與這五款新產品息息相關。
To reflect the relation and union between men’s lifestyle and innovative hair products, we designed two different spaces. The first consisted of an experiential and engaging area that depicted the lifestyle of five different kinds of men, each related to the five new products.
第二個空間是具有高科技元素、極具視覺衝擊力的大型空間，中間安放的大屏幕將真人與視覺元素結合到一起。我們還很榮幸地請到了歐萊雅的頂級特邀嘉賓吳彥祖在現場發表致辭。
The second space was a high-tech, visually enticing conference room, where we played with middle screens to combine real people and video elements. We were privileged to have guest speeches given by L』Oreal China’s Vice Presidents Stephane Rinderknech, Sanford Marshall Browne, Lan Zhenzhen, and celebrity guest Daniel Wu!
本次活動為處於黃金年齡的男士們而慶祝，並伴隨著一系列的採訪，觀眾們在現場收穫的是快樂和滿足。千萬不要錯過將來會更加令人難忘的時刻！我們下次再見！
The event celebrated being a man at its full glory, and ended with a series of interviews and a handful of happy and satisfied guests. Don’t miss out on more unforgettable moments! See you next time!
AUDITOIRE