The All-New Maybelline BB Cushion Launch!

2021-02-17 AUDITOIRE

9月10日，美寶蓮在北京的W酒店發布了新產品—全新的超級BB氣墊粉底霜。超級BB氣墊粉底霜專為每天於城市穿梭忙碌的你設計，保證你在任何情況和場所都能展現出完美面容。

Maybelline New York has unveiled a new star in town. The all-new Super BB Cushion was launched on September 10 in the Beijing W Hotel. Designed to accompany you in every adventure the city might bring, the Super BB Cushion ensures a radiant and flawless look for any occasion.


在本次盛大的產品發布會上，每位貴賓都感受了一次乘坐紐約地鐵的體驗，那也是紐約的標誌性風景線，地鐵的終點站就是美寶蓮大道站。

For the launch of this great product, we welcomed our guests to take the iconic New York City Subway and make a stop at the Maybelline New York Square Station.

穿過繁華而又時尚的城市活動，貴賓們最終到達了美寶蓮紐約劇院，與吳亦凡一同共享歡樂盛典！

Bustling with trendy urban activities, our guests eventually made their way to the MBNY Theatre, where they were enraptured in a fabulous celebration together with Wu Yi Fan.


通過各種精彩而又讓人眼花繚亂的活動體驗，貴賓們都沉浸在活力與魅力並存的氣氛之中，感受到超級BB氣墊粉底霜帶來的城市生活風尚。

Through multi sensory experiences, activities, décor and sounds, our guests were fully immersed in a vibrant and glamorous atmosphere, conveying Super BB Cushion’s urban lifestyle.


整個活動由兩大部分組成。第一部分是新聞發布會，歐萊雅中國的副總經理兼消費產品部總經理Stephane Rinderknech，協同歐萊雅中國研發中心彩妝實驗室總監Amanda Chen一道為大家介紹了全新款超級BB氣墊粉底霜，而且還為大家介紹了最新的品牌代言人——吳亦凡！

The Event consisted of two parts. First a press conference, where Stephane Rinderknech L』Oreal China Vice President and General Manager of Consumer Products Division, along with Amanda Chen L』Oreal China Cosmetics Laboratory Director, introduced the new Super BB Cushion, as well as unveiling the new celebrity endorser Wu Yi Fan!


新聞發布會後是我們為貴賓們精心準備的粉絲見面會。會上我們簡單對產品進行了介紹，然後貴賓們近距離地體會到了吳亦凡的天賦和魅力，度過了一段美好的時光。

The event continued with a special Fan Show where guests arrived after the press conference and enjoyed a spectacle made especially for them. With a simple product introduction and a full display of Wu Yi Fan’s skills and charm, we guaranteed our guests an outstanding time.



整個發布會共有120個不同的傳媒渠道參加，還有180名粉絲以及超級明星吳亦凡的加入，最終配上精美而又充滿活力的活動策劃，本次發布會取得了巨大的成功！

Consisting of 120 media channels, 180 fans, celebrity endorser Wu Yi Fan, and a dynamic and highly creative design, the launch was a great success!


敬請關注我們的下一個挑戰！下回再見！

Don’t miss out on our next challenge! See you next time!





AUDITOIRE

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