#Twitter#今日隨著美國諸位領導人的 Twitter 帳戶被黑，付費媒體這一話題吸引了很多人的關注，想要了解什麼是付費媒體，我們一起跟著普渡大學的老師一起來了解一下吧！
you're scrolling through your Twitter up pops a tweet from an account you don't follow under the tweet there's a little badge that says promoted.
如果您在Twitter上滾動瀏覽，則會從您不關注的帳號中彈出一條推文（該推文下有一個小徽章，上面標有「提升」字樣）。
You click over to Facebook and notice a post from a brand page, under the name of the page is the word sponsored.
您單擊轉到Facebook，然後注意到品牌頁面上的帖子，頁面名稱下方為Sponsored一詞。
These are examples of paid media which also include banner ads sponsored Instagram posts and anything else your company pays for as part of its media strategy as brands become more interactive consumers become more responsive as social media platforms try to innovate in the advertising space.
這些是付費媒體的示例，其中還包括橫幅廣告贊助的Instagram帖子，以及隨著社交媒體平臺嘗試在廣告領域進行創新而使品牌變得更具互動性的消費者變得更具響應性時，貴公司作為其媒體戰略的一部分而支付的其他費用。
The line between earned and paid media continues to blur earned media is all on social, but not all social media is earned in this course we'll talk about why paid media is important whether it's still a must have and whether this this can thrive without it.
賺錢媒體和付費媒體之間的界線繼續模糊，賺錢媒體完全是社交媒體，但是在本課程中並非所有社交媒體都是賺錢的，我們將討論為什麼付費媒體仍然重要，為什麼它仍然很重要.
We'll also cover how paid media and earned media affect each other companies use social listening to pay attention to earn media which informs their paid media decisions.
我們還將介紹付費媒體和賺錢媒體如何影響彼此，公司如何利用社交聆聽來關注賺錢媒體，從而告知其付費媒體決策。
It helps them decide what products to advertise and to whom, and then that paid media generates more earned media and the cycle continues.
它可以幫助他們確定要宣傳哪些產品以及向誰宣傳，然後付費媒體產生了更多的可賺取媒體，而且這一周期還在繼續。
Now we've already touched on how marketing is different than it was at the height of the cola wars.
現在，我們已經觸及了營銷與可樂大戰爆發時的區別。
They also have to face a bold new challenger Lacroix as a recent social listening report from infadoos shows soda generates far less buzz on social media than it used to.
他們還必須面對一個大膽的新挑戰者Lacroix，因為infadoos的最新社交傾聽報告顯示，蘇打水在社交媒體上的嗡嗡聲要比以前少得多。
While sparkling water is surging Lacroix alone has over 150,000 followers on Instagram, and you can bet Coke and Pepsi are well aware of this trend coke has been busy pushing the sun is sparkling. While in early 2018 Pepsi launched its own sparkling water brand bubbly, along with a paid media push headlined by Neil Patrick Harris.
儘管蘇打水風起雲湧，僅Lacroix在Instagram上已有超過15萬名追隨者，您可以打賭可樂和百事可樂都清楚這一趨勢，可樂一直在忙著推動太陽在閃耀。在2018年初，百事可樂推出了自己的蘇打水品牌bubbly，以及由尼爾·派屈克·哈裡斯（Neil Patrick Harris）為標題的付費媒體宣傳。
To them, paying for Star Power is worth it because they've watched consumer sentiment and demand shift dramatically across social media channels.
對於他們來說，為Star Power付費是值得的，因為他們已經注意到消費者的情緒和需求在社交媒體渠道之間的急劇變化。
Over the next few weeks you'll watch in depth tutorials on Google AdWords Facebook and Twitter ads, and more. You'll get high level guidance on planning and designing paid media campaigns, and you'll develop a perspective on social media strategy and as refreshing as pamplemousse Lacroix or whichever flavor you prefer. So, let's get started.
在接下來的幾周中，您將觀看有關Google AdWords Facebook和Twitter廣告等的深入教程。您將獲得有關計劃和設計付費媒體廣告系列的高級指導，並且將對社交媒體戰略以及龐然大物的Lacroix或任何您喜歡的口味提供清爽的見解。因此，讓我們開始吧。