「直播帶貨」可以說是現今中國備受關注又極具發展潛力的新興行業。
隨著新冠疫情緩解，復工復產後，湖北聯手抖音：13市長直播帶貨 百億流量助力重啟，取得非常好的效果。
親眼見證了這一切的你，是否知道「網紅帶貨」用英文怎麼說？
網紅帶貨
網紅：social media influencer
He is not only a social media influencer, but also a teacher.
他不只是個網紅，還是個教師。
很多時候，我們都會把某個行業的意見領袖簡稱為：KOL，也可以表達網紅的意思。
eg:
Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.
Belling 說，網紅帶貨從第一天起就至關重要，當時 popchips 還只是一個小的獨立品牌。
直播
直播：live stream
This is a wonderful live stream.
這是一場精彩的直播。
相關詞彙：
網紅直播：live video streaming
/ network broadcast
網絡主播：network anchor
live stream 直播
live 表示：現場直播
stream 表示：流量
eg:
Let's watch the live stream together!
我們一起看直播吧！
相關熱詞
e-commerce live streaming 電商直播
direct broadcasting room 直播間
online platform 網絡平臺
social media 社交媒體
Tik Tok 抖音
purchasing power 購買力
fan economy 粉絲經濟
live streaming economy 直播經濟
limited edition 限量發售
anchorman /』æŋkəmæn/ 男主播
anchorwoman /』æŋkəwʊmən/ 女主播
streaming online 在線直播
key opinion leader 網紅KOL
new media 新媒體
follow / unfollow 關注 / 取關
hit the LIKE / thumbs up 點讚
reward function 打賞功能
flood / explode the screen 刷屏
social network / networking 社交網絡
attract followers 圈粉
小拓展：
「明星代言」英語可以說成 celebrity endorsement
endorse /ɪn』dɔs/ v. 代言；宣傳
endorsement n. 代言
開箱直播：unboxing live stream
美妝直播：beauty live stream
穿搭直播：fashion live stream
相關人物
口紅一哥——李佳琦
The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.
27歲的李佳琦特立獨行的銷售技巧為他贏得了「口紅一哥」的稱號。他曾經是南昌某商店一個不起眼的店員，掙著微薄的薪水，而現在他在抖音上有4000多萬粉絲。
In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.
李佳琦在一次線上直播銷售活動中，五分鐘內就賣出了15000支口紅。與許多美妝博主不同的是，李佳琦展示口紅時總是塗抹在嘴唇上，而不是手臂上。付出終有回報，據報導，他現在的淨資產高達500萬美元。
帶貨女王——薇婭
There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.
33歲的薇婭4月1日在淘寶直播間售出了一枚價值4000萬元的火箭，轟動全國，引發了國際關注。淘寶不得不發表一份聲明，確認這次銷售是真實的，而非愚人節玩笑。
The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.
《中國日報》表示，這是「世界首次直播賣火箭」。超過62萬微博用戶參與了話題#薇婭賣火箭#， 200多萬觀眾在線觀看了這場銷售直播。
相關作文
以下作文為2020屆衡陽市高三畢業班聯考題目——李華：直播帶貨，賣農產品
直播帶貨
假如你是李華，因為新冠疫情( the COVID-19 epidemic))的影響，你的英國筆友May家開辦的農場農產品滯銷，寫信向你求助。請你給她回封信，鼓勵她參照中國的經驗，自己做網絡主播( network anchor)，在家直播帶貨( promote goods sales through livestreaming)。
內容包括
1.直播推銷的設備;
2.直播推銷的優勢;
3.直播推銷的建議。
參考詞彙
1.拼單: share the bill;:
2.秒光:sell out within seconds;
3.網紅營銷:social Influencer marketing。
參考範文
Dear Mary,
How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance.
I do hope that it will be helpful to you. Best wishes!
Yours sincerely,
Li Hua
萬金油詞組
百搭詞組
1.努力做某事
try one’s best to do sth
spare no effort to do sth
make joint/combined efforts to do sth 共同努力做某事
go to great lengths to do sth
devote/commit/dedicate oneself to doing sth
commit one’s whole being to doing sth 全身心投入做某事
do sth with every fibre of one’s being 全身心投入做某事
反：face up to sth and never shrink from doing sth 直面某事，做某事不退縮
2.嘗試做某事
try to do sth
attempt to do sth =make an attempt to do sth
have a go at doing sth
3.採取有效/立即/具體/相關/強有力的行動(措施)做某事
Take effective/immediate/concrete/relevant/forcefulaction/measures/steps to do sth
被動也不錯：Immediate measures should be taken to address the problem.
Measures should betaken to address the problem without delay.
4.某事很重要
play an important/vital/essential role (in sth)
be of vital importance to sb/sth 類似be of great value/benefit to sb/sth
雙重否定表強調：Nothing is of more importance than sth.
5.某人重視某事
sb attach(much)importance/significance to sth
lay emphasis/stress on sth
stress the importance of sth
give priority to sth 優先考慮，優先處理
雙重否定：We can never lay too much emphasis on sth
某事做主語：Sth should be high on one’s list of priorities/be at the top of one's agenda
6.(不能)忽視某事
turn a blind eye to sth; turn a deaf ear to sth
By no means should we ignore/neglect/overlook the importance of sth
7.傾向於做某事
sb tend to do sth have a tendency to do sth
There is a tendency for sb to do sth
8.某人可能做某事；某事可能發生
sb be likely to do sth
It is likely that sb/sth will do sth.
There is a high possibility that… = Chances are that…
9.某人一定會做某事，某事一定會發生
be bound/sure to do sth
10.不得不做某事
have no choice/alternative but to do sth = can’t choose but do sth
某事使某人別無選擇sth leave sb with no choice but to do sth
11.將某事考慮進去
take sth into consideration/account
take it into consideration/account that 從句
12.將某事牢記在心
keep sth in mind
keep it in mind that 從句
13.認為某事理所當然
take sth for granted
take it for granted that 從句
14.產生積極/消極/深遠影響/副作用
A have positive/negative/far-reaching/side effects on B
A do/cause (great)harm/damage to B
15.有做某事的權利/自由/機會/動力/渴望/魔力
have the right/freedom/opportunity/motivation/desire/magic to do sth
16.做某事有困難
have (great)trouble/difficulty (in) doing sth
17.給某人樹立榜樣
A set a good example to B
A act/serve as a role model to B
18.向某人學習，效仿某人
B follow the example of A
B follow in the footsteps of A
19.呼籲某人做某事
call on sb to do sth
appeal to sb to do sth = make an appeal to sb to do sth
20.提高某人對某事的意識
raise one’s awareness of sth = make sb aware of sth
make sb have a better understanding of sth
反面：The lack of awareness of sth will stand in the way of doing sth 意識的缺乏會阻礙…
21.做某事前三思
think twice before doing sth
22.設身處地，為某人著想
put oneself in sb’s shoes
23.從另一個角度看待某事
see sth from another angle/a different angle
24.某事使某人想起
sth remind sb of sth
25.某事使人深思
sth set sb thinking 註：set alarm bells ringing 敲響警鐘
26.在一定/很大程度上
to a certain/a large degree/extent
27.短/長期看來，(但…辨證闡述問題)
in/over the short/long term
28.變得越來越流行
become more and more popular
become increasingly popular = gain increasing popularity
sth has become a hit 已經變成風靡一時的流行/成功
29.問題變得日益嚴重
The problem is becoming increasingly serious
sth is becoming more of a problem
sth has become a headache 成為令人頭疼的問題
30.隨著某物的發展
with the rapid development of the Internet/people’s living standards
as the internet is developing at a fast rate
【註：with+名詞短語，as+句子；with短語用得好可以很高級，表獨立主格】
31.in a world of information explosion 在一個信息爆炸的世界
in the era of globalization 在全球化時代
in a society where money is valued most 在一個…(如金錢至上)的社會
32.發自內心地
from the bottom of one’s heart
33.全心全意地
wholeheartedly=heart and soul
34.毫無疑問/毫不猶豫/毫不耽擱/毫無保留地/不失熱情/不失信心地
Without doubt/hesitation/delay/ reservation/loss of enthusiasm/
loss of confidence
35.whatever the situation/circumstances/reason,… 不管是什麼情況/理由
regardless of any possible difficulties 不顧任何困難
36.關於個人發展
broaden one’s horizons and expand one’s scope of knowledge 開闊視野，拓展知識面
boost one’s confidence and inspire one’s motivation 增強信心，激發動力
enhance one’s willpower and contribute to one’s future success 增加意志力，促進未來成功
form correct values and morals 形成正確的價值觀與道德觀
37.關於該做什麼
overcome difficulties and conquer obstacles/challenges 克服困難，徵服阻礙/挑戰
resist the temptation and stick to our principles 抵制誘惑，堅持原則
share our sorrows and double our joys 分擔悲傷，分享喜悅
drive away our loneliness and get rid of our tiredness 驅走孤獨，擺脫勞累
keep a positive attitude and pursue our dream with diligence and persistence 保持積極的態度，勤奮堅持得追求夢想
cherish what weal ready possess and pursue what we truly need 珍惜我們已經擁有的，追求我們真正需要的
reflect on our mistakes and give thought to ways to correct them 反思錯誤，思考改正方法
we should first take a deep breath to calm down before... 在做某事前首先深呼吸冷靜下來
Recognizing (the seriousness/gravity of) the problem is the first step (that we should take)towards solving it.
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