「梅西」果汁、「內馬爾」輪胎 這些大牌球星的中文姓名商標都被...

　　下班路上買一瓶「梅西」果汁，接到廠家電話聯繫安裝「C羅」馬桶，想著什麼時候給愛車換上「內馬爾」輪胎。回到家用「蘇亞雷斯」鍋悶的飯已經好了，美美地吃上一頓，換上「博格巴」睡衣睡大覺。球迷的一天就這樣愉快地結束了!國內企業搶註大牌球星的中文姓名商標，真的能帶動銷量嗎?

　　Companies in China have successfully registered the trademarks of 'Cristiano Ronaldo' toilets, 'Messi' fruit juice and 'Harry Kane' babywear using the football stars' translated names.

　　中國一些企業已經成功註冊了「C羅」馬桶、「梅西」果汁和「哈裡-凱恩」嬰兒服裝的商標，這些商標使用的是足球明星的中文譯名。

　　Other wacky products which use the Chinese names of famous World Cup players include 'Neymar' tyres, 'Suárez' pots and pans as well as 'Pogba' pyjamas.

　　使用球星中文譯名註冊的產品五花八門，還有「內馬爾」輪胎、「蘇亞雷斯」鍋具和「博格巴」睡衣。

　　Retired footballers are also the targets of ambitious Chinese businessmen.

　　退役球員也成為雄心勃勃的中國商人的目標。

　　Requests to make condoms with Zidane's Chinese name and artificial breasts with David Beckham's Chinese name have been filed to the national trademark authority, and are pending approval.

　　「齊達內」保險套和「貝克漢姆」人造乳房的商標請求已提交給商標局，目前還在等待審批。

　　Among the stars who have appeared in this World Cup, 31-year-old Argentinean Lionel Messi has the most popular name among Chinese firms, apparently.

　　在徵戰本屆世界盃的球星中，31歲的阿根廷球員萊昂內爾-梅西的名字顯然在中國企業中最受歡迎。

　　There are 166 applications containing Messi's Chinese name 'Mei Xi' in the Chinese trademark registration system, and the products range from cakes and fruit juice to lamps.

　　包含「梅西」字樣的商標申請有166件，產品有蛋糕，還有果汁和燈具。

　　Portuguese forward Cristiano Ronaldo, who is known as 'C Luo' in China, has seen his Chinese nickname being used to sell ties, gloves, dietary supplements and shirts.

　　葡萄牙隊前鋒克裡斯蒂亞諾-羅納爾多在中國被稱為「C羅」，這一中文暱稱也被用於領帶、手套、膳食補充劑和襯衫等商品的營銷。

　　The first ever 'C Luo' trademark was registered by a Guangdong-based company in 2008 to sell toilets, showers, dishwashers, etc.

　　2008年，廣東一家公司註冊了「C羅」商標，銷售抽水馬桶、淋浴器、洗碗機等產品，這是中國第一個「C羅」商標。

　　The 33-year-old's name was nearly used by a company in Yiwu to sell 'C Luo' sanitary pads and 'C Luo' nappies in 2015, but the application was later cancelled by the firm.

　　2015年，義烏一家公司差點使用這位球星的名字來銷售「C羅」衛生巾和「C羅」尿布，但該公司後來取消了這一申請。

　　England's golden boy Harry Kane, or 'Ha Li Kai En' in Chinese, is apparently adored by Chinese fashion companies, which have lodged applications to use the 24-year-old captain's name to sell babywear, swimming suits, skirts and glasses.

　　英格蘭著名球星哈裡-凱恩顯然深得中國時裝公司的歡心，它們已經申請使用這位24歲英格蘭隊隊長的名字來銷售嬰兒服裝、泳衣、裙子和眼鏡。

　　In addition, there have been 30 trademark applications to use Neymar's Chinese name 'Nei Ma Er', 14 to use Suárez's name 'Su Ya Lei Si' and seven under Pogba's name 'Bo Ge Ba'.

　　此外，還有30份商標申請想使用「內馬爾」，14份申請想使用「蘇亞雷斯」，7份申請想使用「博格巴」。

　　Some of the applications were submitted by the football stars themselves though.

　　不過，有些申請是球星自己提交的。

　　Messi filed seven trademark applications in China in 2007 for a wide range of merchandise, including deodorant, toothpaste, postcards, alarm clocks and board games.

　　2007年，梅西在中國提出了7份商標申請，涉及多種商品，包括除臭劑、牙膏、明信片、鬧鐘和棋盤遊戲。

　　On the other hand, Cristiano Ronaldo has 15 'C Luo' applications made by himself in China to cover some rather unconventional businesses, including computer software, gemstones, Christmas decorations and even nursing homes.

　　另外，C羅本人在中國提出過15份申請，所涉及業務有些不同尋常，包括電腦軟體、寶石、聖誕裝飾品甚至療養院。

　　Football is one of the biggest sports in China, and successful football players are well loved by people of all age groups - from children to pensioners.

　　足球是中國最火熱的體育運動之一，成功的足球運動員深受從少年兒童到退休老人各年齡段人群的喜愛。

　　In 2003, Brazilian footballer Ronaldo's image was used by a pharmaceutical company, Golden Throat, without his consent.

　　2003年，金嗓子藥業公司在未經同意的情況下，使用了巴西球星羅納爾多的肖像。

　　In the TV and printed advertisements, Ronaldo was seen smiling while holding a box of the company's throat-soothing sweets.

　　在電視和平面廣告中，「羅納爾多」手裡拿著一盒金嗓子喉寶，面帶微笑。

　　Ronaldo complained about the 'illegal' usage in 2007 and even hired lawyers to prepare for a lawsuit against Golden Throat.

　　2007年，羅納爾多對其肖像的非法使用表示不滿，甚至聘請律師打算起訴這家公司。