開創一條通往綠色未來的道路是今日的當務之急。這是我們共同的挑戰，每個人都可以為了建設綠色未來發揮一己之力。這是一項複雜的工作，涉及很多方面，但正如博物學家戴維·阿滕伯勒所說，「作為一個物種，我們是解決問題的專家」。
我們能夠創造綠色的未來。我們擁有集體智慧、巧思匠心和創造力，可以找到更有效的新方式來塑造低碳未來。但是必須立即行動！
2020年世界智慧財產權日活動將創新以及支持創新的智慧財產權置於打造綠色未來的工作的核心。原因就是，我們今天做出的抉擇將決定我們的未來。地球是我們的家園，必須愛護它。
智慧財產權日活動還頌揚世界各地眾多令人振奮的發明家和創造者——有男有女，還有年輕一代——他們不遺餘力地為綠色未來而努力：為傳統化石燃料技術尋找更清潔的替代品，開發更好的、更可持續的食品和自然資源管理系統，利用智慧財產權制度支持其工作成果及其在社會中的推廣和使用。
我們要探討平衡而強大的智慧財產權制度如何支持綠色經濟的興起，這樣的經濟與地球的生命支持系統相輔相成，而不是背道而馳。
我們將探究專利制度如何促進創新，如何推動環境友好型技術的發展和傳播，這些技術能幫助我們應對氣候危機並打造綠色的未來；外觀設計思維和外觀設計權如何共同支持資源的最佳利用，使設計者能夠將時間和才華投入到為消費者創造有用、美觀並環保的產品上。
我們將研究商標和其他標誌如何支持著眼於環境可持續性原則的企業的出現和發展，如何幫助它們提供範圍更廣的環保產品和服務。
我們看到諸如地理標誌之類的權利如何鼓勵更可持續的自然資源利用方式，以及植物育種權利如何促進開發抗性更強的作物，為全球糧食保障提供支持。
我們還觀察到創作者（通過版權制度靠其作品謀生的人）在創造綠色未來的願景方面，在這種願景的無數益處方面，可以發揮關鍵作用。
愛因斯坦曾經說過，我們不能一遍又一遍地重複做同一件事，卻期望得到不同的結果。如果想要不同的結果，必須在方法、思維和業務模式方面另闢蹊徑。
我們許下的承諾，每天做出的選擇，購買的產品，資助的研究，支持的公司以及制定的政策和法律，都將決定我們的未來有多「綠」。但是，依靠創新思維和對智慧財產權的戰略使用，可持續性是可以實現的。
創新和智慧財產權在開創通往綠色未來之路中能發揮什麼作用，來和我們一起探索吧。分享您最喜歡的綠色創新，告訴我們您將怎樣提高自己的綠色信譽。
附英文版：
Innovate for a Green Future
Carving a pathway to a green future is a modern-day imperative. We all share in this challenge and each have a role in building a green future. It is a complex and multi-faceted endeavor, but as the well-known naturalist David Attenborough has noted, 「as a species, we are expert problem solvers.」 We can create a green future.
We have the collective wisdom, ingenuity and creativity to come up with new, more effective ways to shape a low-carbon future. But we must act now!
The 2020 World Intellectual Property campaign puts innovation – and the IP rights that support it – at the heart of efforts to create a green future. Why? Because the choices we make today will shape our tomorrow. The earth is our home. We need to care for it.
The campaign also celebrates the many inspiring inventors and creators around the world who are betting on a green future – the women, men and young people who are working on cleaner alternatives to legacy fossil-fuel-based technologies and better and more sustainable food and natural resource management systems, and who are using the IP system to support their work and its uptake and use in society.
We explore how a balanced and robust IP system can support the emergence of a green economy that works with and not against the earth’s life-support systems.
We look at how the patent system fosters innovation and the development and diffusion of eco-friendly technologies that enable us tackle the climate crisis and build a green future; how design thinking and design rights together support the optimal use of resources and enable designers to invest their time and talent in creating useful, attractive and eco-friendly products for consumers.
We consider how trademarks and other identifiers support the emergence and growth of businesses built on principles of environmental sustainability, enabling them to offer a broader range of eco-friendly products and services.
We see how rights, such as geographical indications are encouraging more sustainable natural resource use and how plant-breeding rights. are promoting the development of more resilient crops in support of global food security.
And we observe how creators – who through the copyright system can earn a living from their work – can play a key role in creating a vision of a green future and its untold benefits.
As Einstein once noted, we cannot keep doing the same thing over, and over again and expect different results. If we want different results, we need to be innovative in our approaches, our thinking, and our business models.
Our commitment, the choices we make every day, the products we buy, the research we fund, the companies we support, and the policies and laws we develop, will determine how green our future is. But with innovative thinking and strategic use of IP rights, sustainability is within reach.
Join us in exploring the role that innovation and IP rights play in opening a pathway to a green future. Share your favorite green innovations and tell us how you are going to boost your green credentials.
歷年世界智慧財產權日主題：