Recommended by Li bo, Loxa
Reason of recommendation: Celebrating the successful opening of the fourth-quarter marketing meeting in 2016.
On October 6th to 8th 2016, Liza's 4th qua
rter marketingmeeting was held in Xuanhua, hebei province. The whole event was broken down tothe following sessions: training, facto
ry tour, a day and a half was spent on updates report meeting of pump truck section, crane tr
uck section, servicesection. The meeting on li
ability and financial affairs lasted 2.5 days whi
ch was followed by the marketing meeting. All leaders of Loxa, and all departments of the fac
tories participated in all parts of the event men
tioned above. The meeting generated a satisfa
ctory outcome.
On the morning of October 8th, the marke
ting meeting entitled" controlling the risks, be-
-ing driven by operation, growing through com-
-petition" went smoothly
Picture taken on the spot at the marketing meeting
The meeting was hosted by president Lia
ng Zhaowen of Loxa, with about 200 participa
nts who were leaders of Loxa,people in charge
of the manufacturing department, marketing
staff working inthe forefront as well as the re
presentatives of graduates in 2016 fresh out ofcollege. The focal point of this meeting was summarizing the operational work of the first three quarters and strategizing the marketing
-relate work indetail for the fourth quarter so that the whole-year goal of sales will be met,
and that will set the year 2017 off to a good start.
President Liangzhaowen of Loxa is hosting themeeting
The meeting was kicked off with apresent
-ation named" harnessing the synergy, being customers' demandsdriven, ensuring to meet the sales goals" given by the general manager of marketing center Mr Luo peng. He made a detailed plan for the fourth quarter inthe spirit of "being valuable clients-centered, being dri
ven by the top-notch skills of both marketing and engineering, achieving growth by compe
ting with others".
General manager of marketing centerLou penguin is addressing the meeting.
Next, the report was separatelymade by Liao yang who is the assistant of the general manager in question,deputy manager Han hao
zeng and Wang feng briefing the atten dees about pumping,crane trucks and service oper
ations which they are respectively in charge of
A clarification on restraining any violation
of the legal policy was made by the deputy m
anager of marketing department Guo zhenhua
President Liangzhaowen explicitly stated that we should attach an importance to the violati
on restraining policy implemented by the gove
rnment at the current stage. This is different from all the previous ones.Given that the poli
cy issued this time is enforced by the joint eff
ort of five governmental departments, therefo
re it's more rigid than before. It needs to be co
nfronted with a more systematic planning. He made a detailed delegation of what should ea
ch of the following part do, including product design, operation,marketing so on and so for
th.The responsibility of monitoring whether or not all the operations are run in accordance with the law falls on marketing.
Late but the least, president Liang zhao
wen gave a speech and made the plannings in the following aspects:Firstly, how to make the fourth quarter marketing meeting happen in Xuanhua. As we are tying up the loose ends of the factory relocation at the end of October.
Xuanhua will become the only manufacturing site of Loxa-made products. But some market
ing staff had never been to the factory prior to the date of the meeting.Through holding the event here, it gave them an opportunity to get an idea of the scale, capacity of the factory in order to pump up their confidence which will turn into a positive energy of self-motivation to do the sales even better. The life of 1100 employees based in Xuanhua and more than 700 families behind them hinge on the profit generated by sales, it makes achieving our an
-nual goal just that much more of a top priority
Secondly, about cultivating and sharing the talent pool: by having leaders of R&D, proc
urement,manufacturing techniques departmen
ts etc attend the meeting, we managed to rea
ct quickly to the currently existing problems in market, in addition, we could provide a platfo
rm on which people working in all these fields could learn more about that of others'. By hav
ing people who usually work behind the scene like factory workers get to know a thing or two about marketing by being a part of their team is how they can have a better knowledge of the products and the corporation as a whole, strengthen their loyalty to the company and brand, it works the other way around too. That helps creat an information flow between de
parments.
Number three, regarding liability and finan
-cial affairs, this carries a lot of weight in daily operation. It can determine if things are run ac
-cording to the plan. Even if at times the organi
-zational structure is already in place, employe
es are ready to go,especially when they are of high-caliber, there are still a number of unde
rlining issues, namely low efficiency. The man
-agement and promotion department should take the initiative in remodeling the organizati
onal procedure, shortening the process of che
cking for approval, merging and optimizing Hu
man Resources, improving the accuracy and efficiency of holding the responsible parties accountable, so that we can meet the target in this regard.
Number four, as far as service is concern
-ed: it needs to follow through the stretegic plans made before to creat the core competiti
veness, Foton and especially its joint venture with Diamler has a top-quality service resour
ces we could utilize. Deputy manager Wang fengis assigned to initiate the project of speed
ing up the recruitment, trainingand skills impro
vement of service engineers for meeting the demand of the fast-growing development of the fourth quarter.
Number 5, network building. Our pattern of sales is -distribution+ direct sales. While the distribution network has a large space for improvement, the direct sales is a back-up. It's key point is to help sales reps get the orders, but the delivery falls on the dealers. The sales reps aren't given the right to deliver the goods themselves.It's marketing center's job to imple
-ment every aspect of the network expansion by strictly complying with the network plann
ing and core network cultivating policy of the company.
Lastly, Mr Liang Zhaowen emphasized that all divisions of Loxa should join hands in making the sales goal a reality and building a sound foundation for the coming year. He also spoke highly of the meeting's outcome.
A group picture of all leaders
At last, all attendees were standing in soli
-darity in front of the building to take a picture which put an end to the meeting.
THE LOXA New Youth！
Columns we haveavailable are as follows:
LOXA Snapshots, LOXA dream-builders, LOXA newviewpoint, LOXA New lecture, LOXA Anecdote, LOXA Communist Party-management,LOXA-makers.