Very期待,每日一篇!
知音 - 尋寶 - 探星 - 補天
外讀號,寓樂教,創意學,在行動!有志者事竟成
世上無難事,只怕有心人。中國人常說「有志者事竟成」,意思是只要肯下決心去做,世界上沒有什麼辦不到的事情,困難總是可以克服的。這句話與英文習語「where there's a will, there's a way」意思相同,表示「If one is motivated enough to do something, they will find a way to do it」。別告訴我這是不可能的。有志者事竟成,我們會找到辦法的。
Don't tell me it's impossible. Where there's a will, there's a way. And we're going to find that way.我堅信鮑勃會為他的小說找到一家出版商,有志者事竟成。
I have no doubt that Bob will find a publisher for his novel. Where there's a will, there's a way.
To succeed, planning alone is insufficient.
One must improvise as well.
– Isaac Asimov, Writer
為了取得成功,
單單計畫是不夠的,
我們還要能隨機應變。
– 以撒‧艾西莫夫(作家)
以撒‧艾西莫夫(1920-1992) 為美國猶太人作家、波士頓大學生化教授,他的科幻小說及大眾科學圖書最為人稱道,他是史上著作產量最豐富的作家之一,共創作及編輯超過500 本書籍。
聽說過「pop-up shop 快閃潮店」嗎?你會光顧快閃潮店嗎?2008年英國經濟危機給一些創業者帶來了商機,現在英國城市商業街道上隨處可見銷售各類商品的「快閃店」。本期將帶你了解這些臨時商店給英國高街帶來的變化。Here today, gone tomorrow「居無定所」的快閃潮店Do you like somewhere a little bit different to the usual types of places you find on the
high street? I do, so I'm glad to see new ones popping up everywhere in London.
The so called
pop-up shop is a temporary arrangement. In the
aftermath of the financial crisis of 2008, many businesses had to
shut down. Shops,
warehouses and offices were left
vacant when they stopped
trading. Pop-up entrepreneurs occupied some of them quickly. For them the appeal of this temporary shopping concept is clear: they can start a business with much lower risk. The temporary nature of a pop-up gives the opportunity to test a product and develop a
customer base, without being tied in to a long-term
renting contract. Being small makes it much easier for pop-ups to
expand if they are successful.Pop-up shops first appeared in the UK in the early 2000s, with the economy
booming. They were originally a way for small,
niche companies to rent
retail space in great locations. This was while
landlords who owned these spaces looked for permanent
tenants.
Pop-up shops can take a number of different forms. They might be temporary shops in the high street or a shopping centre. They might be simple
market stalls. They could be based in some kind of transport, like a food truck. Or they could be run by people who visit different
establishments, like travelling chefs who take over pub and restaurant kitchens temporarily.
According to a 2014 report by the Centre of Economic and Business Research, the pop-up industry was worth £2.1bn and is expected to grow by 8.4% this year.
Almost anything that can be on a high street can also be a pop-up. There have been pop-up shops, art galleries, theatres and restaurants among others. In an age of fast-changing habits, the pop-up idea might be here to stay.a high street 商業街
a pop-up shop 快閃商店(臨時鋪位商店)
aftermath 餘波,(某事造成的)後果
to shut down (公司,商店)關門、倒閉
a warehouse 倉庫
vacant 空的,空閒的
to trade 經營交易,做買賣
a customer base 顧客群
renting contract 租賃契約
to expand 發展,擴大
booming 蓬勃急速發展的
niche 針對特定客戶群的
a retail space 商用場所、空間
a landlord 房東,地主
a tenant 租戶,承租人
a market stall 市場上的攤位
establishment 企業,集團
測驗與練習1. True or false? Pop-ups first appeared because the economy was bad.
2. Which two groups are the main people involved in setting up pop-up shops?
3. Why are pop-ups a good thing for landlords?
4. Who said the pop-up industry is growing?
5. What kind of services can take the form of a pop-up business?
2. 請你在不參考課文的情況下完成下列練習。從每個表格中選擇一個意思合適的單詞填入句子的空格處。1. The rent is too expensive. I think I'll have a word with the __________.
entrepreneur tenant landlord travelling chef 2. If the economy doesn't recover I think I might have to __________ the shop. expand shut down pop up buy 3. Without pop-ups, high streets might all look __________. different the same temporary the usual 4. If you want to rent a place you need to sign __________. a contract a customer base a retail space the pop-up industry 5. This is a __________ magazine. It is for porcelain dolls collectors. vacant niche low risk booming
答案1. True or false? Pop-ups first appeared because the economy was bad.
False. Pop-ups actually started when the economy was doing well, or 'booming'. They were set up by niche companies so people could set up shops for specific markets.
2. Which two groups are the main people involved in setting up pop-up shops?
The article mentions ' entrepreneurs ' - people who start their own businesses - and 'landlords' - people who own properties.
3. Why are pop-ups a good thing for landlords?
Because they need people to use their empty shops and pay rent.
4. Who said the pop-up industry is growing?
The Centre of Economic and Business Research.
5.What kind of services can take the form of a pop-up business?
Shops, art galleries, theatres and restaurants.2. 請你在不參考課文的情況下完成下列練習。從每個表格中選擇一個意思合適的單詞填入句子的空格處。1. The rent is too expensive. I think I'll have a word with the
landlord.
2. If the economy doesn't recover I think I might have to
shut down the shop.
3. Without pop-ups, high streets might all look
the same.
4. If you want to rent a place you need to sign
a contract.
5. This is a
niche magazine. It is for porcelain dolls collectors.
來源:BBC
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哪裡的景色好?原文:The room has a nice view.
原譯:這個房間看上去景色很好。
「景色」一詞用得不錯,但是原譯的意思不清楚,如果是說房間本身很好看,應該說The room looks nice。原譯的關鍵問題是在對view一詞的理解上。《劍橋國際英語詞典》(Cambridge International Dictionary of English)對view的定義是:what you can see from a particular place, or the ability to see from a particular place(從某個地方能看到的景色),給的例句是The roof top restaurant affords a panoramic view(從頂層餐廳可以俯覽全景)。所以原句的意思是:
(從)這個房間看出去(的)景色很美。英語裡還有一個表示「觀點」的詞 opinion,也可以問What's your opinion about this problem?注意,這時介詞不能用of,opinion of the world是「世界(上的人)的看法」而不是「對世界的看法」。
那麼,view和opinion有什麼區別呢?opinion著重於個人主觀的看法,指一個人對某一問題的感覺和想法,常含有「意見」、「評價」、「鑑定」的意思。不同的opinions是因不同的主體思維方式不同造成的,因而可以爭論;而view原來的意思是「(看到的客觀)景象或事物(本身)」,轉而表示「看法」時指某個人看到的那一部分客觀世界,常有「目標」、「打算」、「希望」等含義。不同的views更多地可能是由於觀察者所處的位置不同造成的,含有較強的客體意識,即客觀事物本身就不同。英語中只有public opinion(輿論),而沒有 public view,但是可以說private view(私下的看法),大家可以從這些用法中仔細體會這種區別。
今天你尋寶了嗎?和「太空探索」有關詞彙1969年7月20日是人類首次登上月球的日子,此後每年的7月20日被確立為「人類月球日」,以紀念人類在探索浩瀚宇宙的徵途中邁出的重要一步。試做本集《英語小測驗》的六道題,測試自己對「太空」相關詞彙的掌握。
1. What do we use to look at the stars and planets?2. When we can’t see the Sun because the Moon gets in the way it’s called an ______.3. The area of space where we live is called ______.4. Men and women who go into space are called ______.5. We send these devices into space and use them, for example, for communications.6. The International Space Station is ______ around the Earth.尋寶:答案在本期文章1或文章2的留言裡。
國際:BBC,VOA,CNN,科學美國人,讀者文摘,時代周刊,紐約時報、商業周刊等網絡視聽讀資源。國內:chinadaily.com.cn,hjenglish.com,kekenet.com,enfamily.cn,okread.info,dailyenglishquote.com,qq.com,163.com,...僅供學習交流參考,未用作商業用途。如對本公眾號發布的文章存有異議,歡迎留言告知,編輯將在24小時內回復處理。