Digital media delivery evaluation and optimization insights

2021-02-14 德勤Deloitte

Johnny He also expressed the necessity of the brand dealer to establish a first-hand database. He believes that under the trend of digital media delivery, the brand dealer will also face more potential risks while benefiting, and pointed out that Deloitte can provide the brand dealer before the launch. After the implementation and delivery, the overall service will help the brand to avoid the potential risks of digital media placement. From the perspective of the first party, the whole process will provide media full analysis and identification for the brand dealer through traffic data collection, rule construction and data analysis, and identify the best conversion path. Johnny He particularly emphasized that in Deloitte's digital media evaluation project, evaluation is not an end, but to help the brand dealer to make better follow-up transformations, such as through data accumulation, enriching customer portraits, optimizing customer service, and thus creating more value.

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