Marketing and Sales Toastmaster
Where marketers and sales are gathered
A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit.
Specifically, Consumer Insights is a field that focuses on analyzing market research and acting as a bridge between Research and Marketing departments within a company. Commonly referred to as CI, it is the intersection between the interests of the consumer and the features of a brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Sharing Master
Amy Xiong
Senior Marketer
▲ Amy
Amy is a senior marketer working in FMCG industry with over 10 years experience. She ever worked in skincare, food & beverage & home care categories with strong consumer insight exploring. How to meet challenges from consumers behavior change? How to communicate with people in the early 20(95後)？How to prepare for the future? If you want to be a marketer or interested in consumer insight, don't miss Amy's lecture.
For example, there's a big difference between man&women's consumer behavior.
Table Topic Master
Ranran Wei
What's your name?
▲ Ranran
Several leading international brands met in china and introduced themselves as following:
McDonald's: hi, I'm 金拱門Golden Arches.
KFC: hi, I'm 俏老頭Handsome Old Guy.
Pizza Hub: I'm 小紅帽 Little Red Hat. Nice to meet you guys!
Starbucks: I'm 美人魚皇后 Sea-maid Queen. What cool names you have!
Mercedes: I'm 三根針 three needles.
Audi: I'm 四環 Fourth Ring Road.
Swarovsky: I'm 小天鵝 Little Swan.
Wow! Ranran is absolutely our table topic master. She even makes a person who's afraid of TT session wanna stand on the stage to deliver a impromptu speech. Looking forward to meet you this Thursday and let's discuss about these memorable Chinese translations. Please free welcomed to share about how a good brand name helping in communication.
Prepared Speech
Kumar Gaurav P1 Insight in India
Gaurav is from India and he loves to talk about his country. This week at toastmasters he would try to answer some of the most frequently asked questions by Chinese people, about their neighbours across the Himalayas. He would talk about the similarities and differences between the two countries and also some of the misconceptions that people of both countries have about each other.
Mandan Wu P5 Can my body speak?
"You are quite stable on the stage." Every time I got this feedback after I delivered my speech at Toastmaster. I was satified and troubled at the same time.Because the "stable" word showed that I wasn't nervous but lack of passion. In preparing this P5 speech, I got the opportunity to do some research about body language and I'd like to share it with you.Come and let's figure out the secret of body language together and let our bodies speak too.
We are ready! A U coming?
Time：19:10-21:10 p.m. Every Thursday（每周四晚19:10-21:10）
Venue：Room610B, Building #2, 355 Huanghe Rd（上海市黃浦區黃河路355號2號樓610B室）
Transportation: Metro line 1 Xinzha Rd. Exit 5（地鐵1號線新閘路5號口，右轉步行1分鐘即到）
Entrance Fee
TMC Member RMB 20
Guest RMB 30
Student RMB 10
(俱樂部會員20元；嘉賓30元；學生10元)
Contact our VPE/VPM
Wechat(微信）: PatrickWangQiYueVPE Apple186 1682 5718
Wechat(微信): yuzi13
什麼是國際演講會
國際演講會（http://www.toastmasters.org/），是一個非盈利組織。我們致力於創建一個開放、包容、積極的平臺，使各類人群可以通過學習、鍛鍊、分享和交流有效地提高公眾演講能力、溝通能力和領導能力。
關於M&S俱樂部
M&S(Marketing&Sales) toastmaster club was renamed from EF touch stone for its repositioning strategy in 2013. Most members are marketers or sales, we would like to provide a stage to improve their public speaking and leadership skill as well as expand their professional network.
| Luke 10:27 |
... Love your neighbor as yourself