我們榮幸宣布
We are glad to announce
四月伊始，ACTIVATION DIGITAL 以傲人姿態，先後於IAI國際廣告獎、金滑鼠獎、虎嘯獎三個在數字傳播領域最具影響力的賽事中斬獲共計12項大獎！
Since the beginning of April, ACTIVATION DIGITAL has won a total of 12 awards from three of most influential accolades in the digital space, the IAI International Advertising Awards, the Golden Mouse Awards and the Tiger Roar Awards.
ACTIVATION DIGITAL，作為ACTIVATION GROUP旗下的數字代理商，一直致力於服務中高端品牌，有著優秀的奢侈、時尚、美妝、快消品牌行業經驗，服務範圍涵括：數字戰略，社會戰略和內容開發，數字廣告和電子商務。公司團隊具有極強的創造力，擅長將最新鮮的想法與可靠的數據相結合，轉化為團隊經驗，努力為客戶創造最大的價值。
ACTIVATION DIGITAl, the professional digital agency under ACTIVATION GROUP, has meticulously served mid to high-end brands, and has exceptional experience in the luxury, fashion, beauty, and FMCG industries. With a breadth of services that include: digital strategy, social strategy, content development, digital advertising and e-commerce. Home to a team of individuals focused on creativity, and that has a reputation for blending groundbreaking ideas with solid data to transform the work experience and create maximum value for clients.
讓我們共同回顧精彩獲獎案例
Let's review the wonderful award cases together
IAI International Advertising Awards
IAI國際廣告獎是中國知名廣告獎「IAI年鑑獎」在2016年全新改版的非營利性廣告營銷評選活動。IAI國際廣告獎不僅是廣告創意的評比，更注重廣告營銷活動給企業帶來的營銷價值，致力於為國內外品牌企業提供廣告創意、策略創新、數字媒體傳播、執行效果、效果活動等一線市場信息和案例。
The IAI International Advertising Awards is a non-profit advertising activity for the well-known Chinese advertising award "IAI Yearbook Award" created in 2016. The IAI International Advertising Award is not only an assessment of advertising creativity, but brings attention to the value that advertising and marketing can bring to businesses. It is also committed to providing domestic and foreign brands with top of the line information and cases in the areas of advertising creativity, strategic innovation, digital media, and execution efficacy.
《時尚頑童Gaultier遇見波司登》
整合營銷類 銀獎
《Gaultier meets BOSIDENG》
Integrated Marketing Category Silver Award
▲ 時尚頑童Gaultier遇見波司登 campaign
《德克士新品「巨蟹堡」上市傳播戰役》
ROI類 銀獎
《Campaign for the Dicos's New "Crab Burger"》
ROI Category Silver Award
《德克士 X NBA，IP借勢整合營銷》
社會化營銷類 銅獎
《Dicos X NBA, IP integrated marketing》
Social Marketing Category Bronze Award
金滑鼠數字營銷大賽創辦於2009年，迄今為止得到了中國內地、香港、臺灣以及韓國等各大數字代理公司、廣告主、媒體平臺、第三方平臺的廣泛支持和參與，與眾多行業參與者一起共同見證數字營銷行業的快速發展和深刻變革，被譽為「數字營銷風向標」。
The Golden Mouse Digital Marketing Competition was founded in 2009 and since then has been well recognized by major digital agencies, advertisers, media and third-party platforms in China and South Korea. The competition brings together participants to witness the developments and great changes across the digital marketing industry, leading it to be recognized as the "Digital marketing indicator".
《德克士新品「巨蟹堡」上市傳播戰役》
社會化營銷類 金獎
最佳營銷效果獎
《Campaign for the Dicos's New "Crab Burger"》
Social Marketing Category Golden Awards
Best Marketing Effect Award
▲ACTIVATION DIGITAL藉助KOL線上直播助力
《德克士X NBA，IP借勢整合營銷》
跨媒體整合類 銀獎
《Dicos X NBA, IP integrated marketing》
Cross-media Integration Category Silver Award
▲採用創意淋醬的形式
在黑金霸王手槍腿上創造與NBA相關的話題
由虎嘯傳媒發起並創立，奉行「引領趨勢、鼓勵原創、成就經典」之宗旨，倡導「營銷，以力量制勝」的原則，打造商業傳播領域最具權威性、前瞻性以及創新性的大型品牌賽事活動。
The Tiger Roar Awards were founded by Huxiao Media, pursuing the principle of "leading trends, encouraging originality, and creating classics", advocating the principle of "marketing wins by strength", and creating the most authoritative, and forward-looking event in the communications field.
《時尚頑童Gaultier遇見波司登》
服飾/配飾類 銀獎
整合營銷類 銅獎
《Gaultier meets BOSIDENG》
Clothing/Accessories Category Silver Award
Integrated Marketing Category Bronze Award
《德克士新品「巨蟹堡」上市傳播戰役》
整合營銷類 優秀獎
餐飲與服務類 銅獎
《Campaign for the Dicos's New "Crab Burger"》
Integrated Marketing Excellence Award
Food and Service Bronze Award
《德克士×NBA，IP借勢整合營銷戰役》
媒介創意類 金獎
內容營銷類 銅獎
《Dicos X NBA, IP integrated marketing》
Media Creativity Category Gold Award
Content Marketing Category Bronze Award
ACTIVATION GROUP取得今天的驕人成績背後，離不開每一位團隊成員的辛勤付出，以及每一位客戶的信任與支持。
ACTIVATION GROUP's achievements today are inseparable from the hard work and dedication of every member of our team and the trust and support given by our clients.
今後ACTIVATION GROUP也將作為大中華區首屈一指的高端及奢侈品牌營銷專家，砥礪前行，再創輝煌！
In the future, ACTIVATION GROUP will continue to serve as the leading high-end and luxury brand marketing expert in the Greater China region and make more splendid achievements.