服務質量調查表實際上也是商家的一種促銷手段。請特別關注這份英文問卷的最後一題，這類問題可將被問者分為不同的類型，以供統計分析。這也是種有效防止被問者拒絕回答某些「私人」問題如年齡、收入等而設計的策略。放在最後問，即使被問者拒絕回答該類問題，調查也已近尾聲；若放在最前面，被問者也許由於反感從而拒絕整個調查。
Service Quality Questionnaire
1. Have you purchased a Pizzahut's pizza in the last week?
□ yes □ no □ unsune
2. The last time you bought a Pizzahut's pizza, did you: (check only one)
□ Have it delivered to your house?
□ Have it delivered to your place of work?
□ Pick it yourself?
□ Eat it at the Pizza parlor?
□ Purchase it some time other way?
3. In your opinions, the taste of a Pizzahut's pizza is: (check only one)
□ poor □ fair □ good □ excellent
4. Which of the following toppings do you typically have on your pizza? (multiple check)
□ pepper □ onion □ sausage
□ mushroom □ hot pepper
5. How do you rate the speediness of Pizzahut's in-restaurant service once you have ordered? (check only one)
□ very slowly □ slow □ average
□ fast □ very fast
6. Please indicate your gender, age and occuption:
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