廣播收益管理理念深入服務中國酒店品牌
IDeaS與魯能集團商旅分公司成功實現合作
IDeaS Establishes Partnership with Luneng Hotels
Leading innovator and provider of revenue management solutions, IDeaS Revenue Solutions services Chinese hotel brands via the implementation of innovative revenue management philosophies
[中國上海—2018年7月XX日]全球酒店收益管理先驅及技術領導者IDeaS Revenue Solutions(以下簡稱：「IDeaS」)近日宣布成為業界領先的業主開發商魯能集團有限公司北京商業旅遊管理分公司(以下簡稱「魯能集團商旅分公司」)及旗下酒店的收益管理合作商，實現雙方在戰略和技術領域的深化合作。日前，IDeaS與魯能集團已完成籤署收益管理概念培訓協議，同時也與魯能集團旗下兩家酒店，魯能泰山度假俱樂部管理有限公司千島湖陽光大酒店和泰安東尊華美達廣場酒店，達成了收益管理的合作。此外，為確保魯能集團商旅分公司旗下所有分支酒店均能從此次戰略級合作中受益，IDeaS還與魯能集團商旅分公司籤署了一份集團協議。IDeaS將幫助魯能集團商旅分公司實現收益管理系統的落地運營及企業級收益管理概念的升級，從而全面統籌各個酒店的收益管理績效的提升。未來，IDeaS與魯能集團商旅分公司的全方位合作將邁入新的階段。
(Shanghai, China — July XX, 2018) IDeaS Revenue Solutions, a leading provider of revenue management software and advisory services, has announced its partnership with Luneng Business Travel Management Co. Ltd (Luneng Hotels), a subsidiary of leading hotel owner and developer Luneng Group, for extensive cooperation on diverse strategic and technological levels, after an initial workshop service delivered earlier this year. In addition, IDeaS will provide services to two hotels – Luneng Mount Tai Vacation Club Thousand Island Lake Sunshine Grand Hotel and Tai』an Dong Zun Hua Mei Da Plaza Hotel – to help in the improvement of their revenue management performance. IDeaS has also signed a comprehensive group agreement with Luneng Hotels, enabling all properties within the network to benefit from this strategic partnership. IDeaS will assist Luneng Hotels in the launch and operation of a revenue management system as well as the establishment of a company-wide revenue management culture, with the aim of enhancing revenue management performance at all Luneng’s hotels and resorts.
成立於2002年12月的魯能集團，是國家電網公司全資子公司。其核心業務聚焦地產、能源兩大板塊，以創造美好生活為己任。在與IDeaS達成合作後，魯能集團旗下的酒店將大大提升其在收益管理方面的發展空間：
魯能集團旗下自主管理的眾多酒店亟待提高收益管理文化及操作規範，亟需完善配套的收益管理體系和收益管理標準，以提升收益管理績效，並實現優質酒店的跨越
· 缺少優秀專業的收益管理人才，IDeaS將協助魯能集團培養自己的收益管理團隊，助力酒店因時奪勢
· 各大酒店的優良產品缺乏配套的市場化銷售運營體系和收益管理體系，導致酒店的產品和品牌價值認可度沒有達到預期水平，顧客忠誠度欠缺，長期以來酒店難以突破收益瓶頸。
Established in December 2002, Luneng Group is a wholly-owned subsidiary of STATE GRID Corporation of China, with real-estate and energy as its core businesses and enhancement of quality of life as its mission statement. Initial research undertaken by IDeaS revealed Luneng’s self-managed hotels to be in urgent need of enhanced sales and revenue management systems. This has resulted in an unacceptable recognition rate of the hotel offerings and overall brand value. The brand has consequently been struggling with customer loyalty and hotel revenue performance issues. With IDeaS』 help, hotels within Luneng’s network will be able to:
· cultivate their own team of revenue management talent;
· establish a strong revenue management culture;
· launch and implement revenue management systems and establish revenue management procedural standards;
· improve revenue management performances over time, aspiring to higher-performing hotels.
IDeaS與魯能集團商旅分公司的合作將分多步完成。IDeaS將以優秀的行業口碑、顧問和客戶服務團隊的專業性，並藉助IDeaS的收益管理系統先進理念和技術，在魯能集團商旅分公司實現集團化的收益管理內訓，將理論與實踐結合，讓酒店管理者意識到市場經營必須配合正確的收益管理理論才能提高酒店績效。IDeaS將在魯能集團旗下的千島湖陽光大酒店和泰安東尊華美達廣場酒店率先安裝IDeaS收益管理系統，以滿足酒店在收益管理方面的迫切需求：
· IDeaS收益管理系統將能夠幫助酒店進行深層數據分析，從而實現收益管理的精準分析和靈活應對。
· 通過海內外不同類型業務的酒店實踐表明，IDeaS收益管理系統依靠其精準的預測分析模型，能夠助力酒店收益管理中達到較高的預測精準度。
· IDeaS提供的全方位優化解決方案，將幫助酒店解決如如何細分市場等專業問題。這樣的解決方案將優於目前手工收益管理以及眾多相似的收益管理系統。
The partnership between IDeaS and Luneng Hotels will be implemented in several phases. IDeaS』 consultants and service teams will initially implement a company-wide training program within Luneng Hotels to help hotel operators get to grips with the important role that revenue management plays in enhancing hotel performance through teaching of theory and practice. IDeaS will subsequently help Luneng Mount Tai Vacation Club Thousand Island Lake Sunshine Grand Hotel and Tai』an Dong Zun Hua Mei Da Plaza Hotel to install and operate IDeaS revenue management systems. Extensively tried-and-tested at both international and domestic hotels, IDeaS』 systems have proven better than manual decision-making operations and most of their competing systems. The IDeaS RMS systems provide:
· thorough and precise data analysis, enabling well-informed decisions and timely reaction;
· optimized holistic solutions that help hotels to properly segment their markets.
魯能集團商旅分公司對於收益管理項目高度重視，特邀請IDeaS諮詢總監王媛媛女士進行魯能商旅產業2018年酒店收益管理培訓班。魯能集團商旅分公司相關領導進行講話並啟動開班儀式。學員們滿腔熱情，精神抖擻地投入到五天滿滿的乾貨學習中。集團下屬酒店包括自營酒店的總經理、市場銷售總監、收益總監以及委託管理酒店的業主代表、財務總監等重要崗位的部門負責人均參加了此次收益管理培訓班。通過五天的學習，學員們反響強烈，意猶未盡，不僅在本次收益管理培訓班上掌握了全面的知識點。更為獲益的是學到了豐富多樣的案例以及如何將概念運用並優化到實際工作中，為酒店的全面收益提升添磚加瓦。
Assigning prime importance to revenue management, Luneng Hotels invited IDeaS Advisory Service Director Ms. Yuanyuan Wang to hold its five-day 2018 Hotel Revenue Management Workshop aimed at hotel general managers, sales and marketing directors, revenue management directors from self-managed hotels and owner representatives, finance directors, and other department leaders from externally-managed hotels. Senior leaders from Luneng Hotels attended the opening ceremony and delivered speeches. The workshop was widely complimented by the attendees, who stated that it helped them to glean significant revenue management knowledge as well as discovering ways to put theory into practice via several real-life case-studies.
魯能集團商旅分公司相關領導表示：「此次與IDeaS的合作是經過深思熟慮，並且參考過多家和IDeaS合作的酒店以及酒店管理集團的成功案例後，才下定決心啟動。我們希望可以通過收益管理項目，位酒店乃至整個集團帶來更加先進的管理方式，幫助酒店提升整理收益表現，提高市場佔用率和競爭對手排名。」
「Working with IDeaS was a decision arrived at following extensive consideration,」 declared a senior Luneng Hotels executive. 「The fact that IDeaS had successfully helped many hotels and management companies to optimize their revenue management was crucial to us, as we trust that this partnership will introduce advanced management methods into our company and all our hotels, enabling us to increase market share and out-perform our competitors through enhanced revenue management performance."
IDeaS中國區助理副總裁王越先生表示：「非常榮幸能夠與魯能集團商旅分公司實現戰略和技術層面的深入合作，為其旗下酒店提供專業的收益管理服務。IDeaS專注於收益管理這麼多年，行業內的口碑和團隊的專業性都經過了國內外各大酒店管理集團和眾多單體酒店的驗證，相信這也是魯能集團選擇與IDeaS合作的重要原因之一。」
「We feel very honored to have become one of Luneng Hotels』 strategic and technical partners, providing professional revenue management services to their hotels,」 stated Charles Wang, Assistant Vice President of IDeaS China. 「Having focused on revenue management for many years, IDeaS has gained a reputation for our expertise and professionalism, making us the natural choice of many hotels and management companies around the world. We believe this is one of the major reasons as to why Luneng Hotels has decided to work with us.」
關於IDeaS
IDeaS Revenue Solutions通過提供最先進的定價及收益管理系統和諮詢業務，一直引領行業發展。目前，每天有超過160萬間酒店客房通過IDeaS先進的系統進行定價。IDeaS公司採用SAS分析技術，利用將近30年的行業經驗為來自124個國家超過10,000多的客戶提供服務，持續努力地為酒店管理者提供更有見地的數據管理方式，以便其更好地進行定價。
不論是對於單體酒店還是世界知名的酒店集團，IDeaS都以「創收有道」為承諾，幫助酒店管理者建設並持續培養收益管理文化。IDeaS擁有幫助客戶構建基於下一代分析技術的有效收益管理原則的豐富知識、專業技能和成熟方案，便於客戶深入分析並及時把握絕佳的收益機會，這不僅限於酒店客房，也包括酒店其他各方面的收益。欲了解更多信息，請登錄www.ideas.com/zh-hans。
About IDeaS
With more than 1.6 million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software and advisory services. Powered by SAS® and with nearly three decades of experience, IDeaS proudly supports over 10,000 clients in 124 countries and is relentless about providing hoteliers with insightful ways to manage the data behind hotel pricing.
IDeaS empowers clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue. IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise. For more information, visit www.ideas.com.
關於魯能集團
魯能集團有限公司成立於2002年12月，核心業務聚焦地產、能源兩大板塊。致力於成為創新推動房地產業務轉型發展，科學發展清潔能源產業，致力成為資產優良、業績優秀、服務優質、綠色生態的幸福產業發展商、美好生活創造者。
About Luneng Group
Established in December 2002 with real estate and energy as its two core businesses, Luneng Group is committed to being a driving force for real estate industry transformation and clean energy production. The company aims to enhance the quality of life and be a 「happiness industry」 developer owning valuable assets, delivering superb performance, and offering high-quality, ecologically aware services.