對於亞馬遜賣家來說，獲取消費者評價一直以來都是熱點中的熱點。更多的好評，意味著未來會更高的轉化率，繼而就是更高的產品排名，最終形成完美的良性循環，開始互相刺激。而從今年開始，亞馬遜對刷單的控制力度越發嚴格，從某種意義上講也算截斷了廣大賣家獲取評價的一個途徑。亞馬遜本身對產品頁面和相關內容的嚴格要求也斷了賣家們像淘寶一樣直接在產品頁面中做宣傳的路子。這麼研究下來，剩下的獲取評價的手段就真的很有限了。教程《亞馬遜賣家迅速獲取高質量Review的幾種方法》詳細介紹了除了刷單、黑科技等不合規手段之外，還有什麼方法可以增加Review。而本文我們主要來說一說郵件索評。
對於郵件索評，可能大多數賣家還沒有引起足夠高的重視。實際上在亞馬遜的運營中，自然留評的數量當然不用說，佔得成分非常少。沒有多少買家會在用完了商品後專門回頭寫個評論，除非真的感覺到產品的確好到爆炸!但是如果賣家們能選到這樣的產品，也不需要擔心銷量，評價，排名的問題了。所以當我們回歸到普通的運營中來，我們就得承認，自然留評是很少的，要引起消費者的認同感，願意回頭來寫個好評，我們需要付出額外的努力。
而這個努力，直觀的來看，就是寫個漂亮的索評郵件了。我曾見過最高水準的索評郵件優美的像是小說一樣。親切，幽默的語言;形象，生動的描述，我非常想把這封郵件分享給各位賣家學習，所以我把他就放在下面：
「Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 「Bon Voyage!」 to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 「Customer of the Year」. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!」
當然，這樣優美的索評信並不是所有賣家都能寫的出的，照搬這封郵件中的內容也並不一定會讓我們的郵件成功率變得更高。畢竟每個賣家銷售的產品不盡相同，如果真的要寫出這樣的郵件，必須得針對性的設計文案才行。
不過，做不了我們的財寶，可以作為我們郵件的目標嘛。有心的賣家們可以參考這樣優秀的郵件，為自己設計獨特的索評信。當然，我們也為繁忙的賣家提供了另外一個選擇，那就是隨後為大家提供的一些索評模板。在一場交易的不同階段，我們需要準備不同的郵件發給買家，以形成一個負責，熱情的賣家形象。讓我們一起來看。
首先，是收到訂單的時候，這時發出的郵件有兩個目的：
第一：告知他們訂單的狀況，表明他們的訂單並沒有被遺忘;
第二：給買家提個醒，避免他們在過一陣還沒收到貨物時直接甩來差評或者像亞馬遜投訴。
至於如何做到，請看：
郵件主題： Thank you for your *[product-name]* purchase!
內容: Hello *[buyer-first-name]*,
Thank you for purchasing our *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.
You can check the status of your order any time through below link.
*[order-link:Your order can be viewed on Amazon.com here]*
We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.
If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:
*[amazon-customer-service-link]*
While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you』ll enjoy it too.
Thank you again for your purchase.
Sincerely,
Customer Service」
然後，接下來的一封郵件則在訂單發出後跟進。
至於是訂單發出後多久，這個就由各位賣家自己決定了。根據賣家決定的時間間隔，只需要在模板的內容上稍作修改即可。這一次的郵件內容就要開始涉及到正題了。在這封郵件中，我們需要請消費者來留下評價，這是最重要的目的。此外，就和第一封郵件一樣，避免消費者直接找亞馬遜投訴或是直接留差評而繞開我們。
「郵件主題: How is your *[product-name]* working for you?
內容: Hello *[buyer-first-name]*,
This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:
*[amazon-customer-service-link]*
We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.
2 Minute Favor To Ask If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).
Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:
*[product-review-link:Write your review here]*
(We will thank you profusely and even find a homeless kitten to hug on your behalf)
Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:
*[amazon-customer-service-link]*
Sincerely,
Customer Service」
最後，就是最後一封郵件了，這封郵件在買家確認收貨後4-5天後就可以發了。這將是我們最後一次的索評郵件，它會呼應前兩封郵件，讓整個流程有始有終，進一步為消費者呈現一個負責，熱情的賣家形象，同時完成我們的索評需求。
「郵件主題: [Last Email] Dedicated To Your Experience!
內容: Hello *[buyer-first-name]*,
This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we』d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.
We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:
*[product-review-link:Write your review here]*
(For each review we receive we will find a public place to spontaneously dance in your honor)
Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:
*[amazon-customer-service-link]*
Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.
Sincerely,
Customer Service」
好了，這便是我們今天的全部內容了。希望各位賣家都能找到最適合自己產品的索評方式，讓亞馬遜銷售變得更加輕鬆。
（來源：跨境電商贏商薈）
以上內容屬作者個人觀點，不代表雨果網立場！如有侵權，請聯繫我們。