Starbucks has opened its first Reserve Bakery Café in Shanghai, which will offer made-to-order breakfast, lunch, and baked goods from Princi Bakery, along with weekend brunch.
星巴克在上海開設了第一家臻選咖啡焙烤坊，該店將提供意之麵包店(Princi Bakery)按單做的早餐、午餐和烘焙食品，以及周末的早午餐。
This new store format — from the Shanghai Reserve Roastery that opened in 2017 — is the next step in the coffee chain’s strategy of category domination in China.
這種新的門店形式——源自2017年開業的上海甄選烘焙工坊——是這家咖啡連鎖品牌在中國品類主導戰略的下一步。
The opening of this new store marks the addition of yet another concept in Starbucks』 growing portfolio of Reserve store formats, which also includes four Reserve Roasteries around the world, Reserve Store, currently with one location in Seattle; and the Reserve Bar, which serves Roastery coffee in pre-existing Starbucks locations, with 20 United States locations and 150 locations in China.
這家新店的開業標誌著星巴克不斷增加的甄選店形式組合中又添了個新概念，「甄選」還包括開在全球各地的四個甄選烘焙工坊，最近在西雅圖開的一家甄選店;開在星巴克的原有的門店裡的甄選咖啡店，提供烘焙咖啡，美國有20家，中國有150家。
The Reserve Bakery Café will have some overlap with the Roastery format: The new concept will offer a similar — albeit expanded — menu of coffee and tea cocktails crafted by mixologists along with the premium Starbucks Reserve coffees.
臻選咖啡焙烤坊將與烘焙工坊的形式有部分重合：這個新概念將提供一個相似的-雖然是經過擴展的-菜單、提供咖啡師特調的咖啡、調酒師特調的茶調雞尾酒和高端的星巴克甄選咖啡。
The Shanghai Reserve Bakery Café will also host aperitivo experiences, or happy hour cocktails paired with a 「free-flow」 of small bites, a concept that can also be found at the Milan Reserve Roastery.
上海臻選咖啡焙烤坊還將舉辦開胃餐(Aperitivo)活動，或是歡樂時光(Happy Hour)免費或特價供應雞尾酒搭配不限量的小點心，這一招在米蘭甄選烘焙工坊也用過。
Shanghai customers can choose to spend their aperitivo time indoors or on the outdoor patio.
上海的顧客可以選擇在室內或是室外露臺上吃他們的開胃餐。
Food is the centerpiece of this new store format, with an expanded menu of 100 different Princi bakery creations.
食物是這種新的門店形式的主打，菜單新增了100款不同的意之烘焙點心。
Breakfast and lunch offerings include sandwiches made with Italian cold cuts like prosciutto cotto, baked eggs in purgatory, soups, pizzas, focaccia sandwiches, and salads like a chicken and artichoke with taggiasche olives menu item.
早餐和午餐供應的食物包括夾有義大利冷切菜的三明治，如義大利燻火腿、地獄雞蛋、湯、披薩、佛卡西亞三明治，以及菜單上一款雞肉和洋薊配塔吉亞舍橄欖沙拉。
Weekend brunch options will include frittatas and Portobello plates.
周末的早午餐會加上烘蛋和波託貝拉菜的選項。