CTR Calculator
Click Through Rate Calculator
Calculate your click-through rate instantly and improve your ad performance
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Number of times your ad was shown
Number of times users clicked your ad
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Frequently Asked Questions
CTR stands for Click-Through Rate, which measures the percentage of people who click on a specific link or advertisement after seeing it. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
To calculate CTR, use this formula: CTR = (Number of Clicks ÷ Number of Impressions) × 100%. For example, if your ad was shown 1,000 times and received 25 clicks, your CTR would be 2.5%.
A good CTR varies by industry and ad type: Display ads average 0.35%, Search ads average 1.9%, Email campaigns 10-20%, Social media ads average 0.9%. Generally, a CTR above industry average is considered good.
CTR is crucial because it indicates how relevant and engaging your ads are to your target audience. Higher CTRs typically lead to better ad performance, lower costs per click, and improved Quality Scores in platforms like Google Ads.
No, CTR cannot exceed 100% because it represents the percentage of impressions that resulted in clicks. The maximum possible CTR is 100%, which would mean every impression resulted in a click.
Several factors influence CTR including ad relevance, targeting accuracy, ad placement, creative quality, call-to-action effectiveness, and competition in your industry or keyword space.
Monitor your CTR regularly - weekly for active campaigns and monthly for overall performance analysis. Frequent monitoring helps identify trends and optimization opportunities quickly.
CTR measures the percentage of people who click your ad after seeing it, while conversion rate measures the percentage of clicks that result in a desired action (purchase, signup, etc.). CTR focuses on initial engagement, conversion rate on final outcomes.
Disclaimer: This CTR calculator is provided for reference and educational purposes only. Calculation results are based on the data you provide. Actual advertising performance may be influenced by various factors. Users should make decisions based on specific business conditions and professional advice. This tool does not constitute investment or marketing advice.