It was -5 ℃ in Beijing on December 8, which was 2 ℃ higher than the highest temperature in Changchun City. With unique, advantageous 「cold resources」, the delegation of Changchun City visited Beijing in which the press conference for 「Ice and Snow Tourism 2020-2021—Have Fun in Changchun」 was held. More than 100 people including representatives of major travel agencies, scenic areas and news media from Beijing and Changchun attended the conference.
The new features and brands as well as popular projects and activities of the ice and snow tourism of Changchun City were promoted at the conference. The tour guide of national gold medal award introduced the characteristics and highlights of the ice and snow tourism 2020-2021 of Changchun City.
The representatives of travel agencies from Changchun and Beijing jointly launched the 「Beijing-Changchun Tourism」 Cooperation Plan for Exchanges of Tourist Sources. 「The promotion showed clearly the ice and snow culture, leisure and entertainment of Changchun City. I am very optimistic about this cooperation. And I trust the visitors will have a lot of fun when they visit your city!」 said the president of Kaisa Tongsheng Travel Agency (Group) Co., Ltd.
It is a new ice and snow season. This year, under the leadership of the CPC Changchun Municipal Committee and the People’s Government of Changchun City, all units involved with the construction of 「urban ice and snow」 taken as the core have been exploring the national resource of 「powder snow and cozy wind」 and the cultural resource of 「humanistic city」, with 「ice and snow experience」 and 「urban culture」 promoted on the two major platforms of Jilin Snow Expo and Changchun Ice and Snow Festival, a series of ice and snow products, festive activities including skiing, snow games, snow sculptures and snow entertainment as well as ice and snow festival launched, key work of ice and snow economy such as cultural tourism, sports events, education and training, convention and exhibition business, and economic and trade exchange planned, and a large number of ice and snow tourism projects created for the visitors from home and abroad to experience at different levels in the whole region.
Taking the press conference as a chance, the delegation of Changchun City extended invitations to the friends from all over the country to have fun in ice and snow games, hot spring-based health preservation and Northeast China’s folk customs and traditions in Changchun City.