Daphne提供觀眾所需的背景數據後，便進入presentation的核心階段。她必須以專業者的眼光指出天籟在美國成功的銷售經驗與在臺灣所需的行銷企劃之間所存在的重要差異。
I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan. This is definitely not the case. There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan. 我知道貴公司在美國已經非常成功地運用這幾種廣告，而且，各位也許會認為，這些廣告在美國有效，在臺灣應該也一樣。其實不然，貴公司的廣告與剛才我提到的幾家在臺灣成功的公司所做的廣告有很大的不同。
EarthSound's slogan is, "EarthSound - the healthy alternative for you and the environment," while V08's slogan is, "Thank you, V08, for making me beautiful." Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same. America's politicians and its media have made people aware of this issue. This has created a market for EarthSound's products. If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising. This hasn't happened yet. 天籟的口號是："天籟--你和環境的健康選擇"，V08的口號是："V08，謝謝你把我變得美麗"。為什麼會有這樣的差異呢?我的統計顯示有85%的美國大眾相信他們能做些有助於環境的事，但只有30%的臺灣人會這麼想。美國的政客和媒體已讓大眾意識到環境的問題，這就為天籟的產品創造了市場。如果臺灣的政客和媒體也能做一樣的事，那臺灣人才會接受天籟的廣告，但這種情況還沒有出現。
Notes:
1. (be) aware of 注意;察覺;意識到
aware是個形容詞，原意為「知道、曉得」，與of一起使用。be aware of的意思是指感覺到或注意到某一種情況或氣氛。同義的詞組有become aware of。
We should be aware of the financial risks before committing ourselves.
我們承諾之前應先注意財務上的風險。
2. be ready for... 準備好的;可以(做……)了
ready 是形容詞，意思為「準備好的」。be ready for即「有準備要做……」，引申有「對……是適合的」之意。presentation中，Daphne認為臺灣人的環保意識還不夠普遍，故 not ready for accepting(還不能接受)天籟的廣告詞。
We should be ready for strong competition when we move into the Taiwan market.
開拓臺灣市場時，我們應該做好迎接激烈競爭的準備。
3. work 有效;成功;達到目的
work 一般的意思是「工作」(動詞;名詞);在這裡是個口語用法，「有效;發揮功能」的意思，例如它在文中就是用來描述美國的廣告詞若原封不動搬到臺灣就沒辦法「產生效果」。要注意的是，「work」用做「有效」的意思時，其主詞一定是某事、物或某個辦法，而不是人。
If your training program works in Hong Kong, it will work in Singapore.
你們的訓練課程如果在香港適用，在新加坡也會適用的。
句型總結
● 比較差異
1. There are important differences between (A) and (B).
2. There are great distinctions between (A) and (B).
3. There are obvious contrasts between (A) and (B).
4. We can see discrepancies between (A) and (B).
5. We find great differences between (A) and (B).
presentation 中要做一些比較時，最好提醒觀眾的注意，例如先說「There are important differences between...and...，……(之間)有很大的不同」，然後再說出不同之處。這個句型可以直接指出某兩項事物有極大的差異;differences，「差別」在此為複數，表示有多項不同點，並以 important 來形容，有強調差異性的作用;介詞 between 之後加相比較的事物，並注意要用 and 來連結這兩者。如果差異並不複雜，你甚至可以接著把它們列出來。
● 提出因果關係
2. If (the cause), then (the effect)
3. When (the cause) happens, (the effect) happens
4. When we do (the cause), (the effect) occurs
5. (The cause) caused (the effect)
6. (Effects) were all due to (the cause)
有果必有因，presentation中尤其要說明結果的來由，以服眾人。「If..., then...」就是經常用來說明因果的句子。If 後面接表示原因的句子，then 後面接表示結果的句子。通常都是先說明原因再提到結果，這樣比較合乎邏輯又易懂。但有時候為了強調，也可以先列出一連串的結果再說明造成的原因。