今年8月25日,「發現安寧」(@Discover Anning)海外社交媒體臉書、推特帳號正式上線。截至11月底,平臺粉絲總數近3萬,帖文累計覆蓋人數近100萬,實現互動5萬餘人次,點讚數突破3萬。
雲南省安寧市位於昆明市西南32公裡處,是昆明通往滇西8個地州,連接南亞、東南亞的交通重鎮。
安寧海外社交媒體帳號運營根據國際輿論走向及時調整宣傳策略及傳播角度,發布安寧標誌性文化旅遊景點,展示當地特色美食小吃,通過城市全景高清美圖等內容、形式增強海外受眾對安寧的喜愛與認同。
同時,帳號積極同用戶互動,及時回復粉絲留言,得到了不少網友的肯定與支持。
例如,粉絲Tsunami留言:天空太美了,我竟然看到了彩虹,真是一座令人驚喜的城市。
粉絲Spark Jiang留言:想親自來這座美麗的城市看看!
粉絲Tianxiaoxuan留言:可愛的孩子們,更是一座可愛的城市!
還有很多粉絲紛紛表示,安寧的風景實在太美啦!
出自《尚書》和《漢書》的城市宣傳語「安居樂業,本固邦寧」彰顯了安寧深厚的歷史文化底蘊以及和諧宜居的城市風貌。以下為本季安寧海媒平臺內容精選,大家一起來看看吧~
01
雲南安寧慶祝撤縣設市25周年
Anning celebrates 25th anniversary of being upgraded to a city
01
Anning celebrates its 25th anniversary on Oct 13 since it was upgraded from a county to a city. Over the past 25 years, it has become more liveable and its GDP has grown 21.5-fold.
今年10月13日是安寧市撤縣設市25周年。25年來,安寧市GDP增長21.5倍,成為一座宜居、宜業、宜遊的美麗城市。
02
溫泉摩崖石刻:寶貴的文化遺產
Hot spring cliff stone carving group: valuable cultural heritage
02
The 600-meter-long stone carving in Anning is a record of 174 artworks praising the local hot springs through hundreds of years. It is a rich cultural heritage for the city’s construction of a unique hot spring resort.
安寧溫泉摩崖石刻群長達600米,記錄了174幅歷代文人墨客的文字題刻與畫刻,是安寧建設溫泉特色旅遊度假區的一筆寶貴文化遺產。
03
重視少數民族文化傳承
Highlighting inheritance and protection of ethnic cultures
03
The city, with ethnic minorities making up nearly 15% of its population, attaches great importance to the inheritance and protection of ethnic cultures as well as talent cultivation.
安寧市將近15%的居民是少數民族,十分重視少數民族文化的傳承和保護工作,以及少數民族文化人才培養。
04
綠色都市,大美安寧
Green city, beautiful Anning
04
Anning is speeding up its construction of a beautiful green city with high-quality development. The city’s industrial park, with upgraded environmental protection projects and high value-added industries, exceeded 110 billion yuan ($16 billion) in output value in 2019.
安寧市正加快建設高質量發展的綠色城市。2019年,該市擁有升級環保項目和高附加值產業的工業園區產值超過1100億元。
05
遙岑樓:見證500年的歷史巨變
Yaocen Tower: Witness the changes of 500 years
05
With a history of nearly 500 years, the Yaocen Tower in Anning was where Yang Shen, one of the top three Chinese scholars in the Ming dynasty (1368-1644), mentored his students. It has had a great influence on local people’s meritorious pursuit of knowledge.
安寧的遙岑樓有近500年的歷史,是明代三大才子之首楊慎曾經教導學生的地方,對當地人崇文尚道的優良傳統產生了重要影響。
06
「可以吃的玫瑰」暢銷全國
Anning specialty edible roses sell well across China
06
Around 667 hectares of edible roses are grown in Anning’s Bajie subdistrict. With these fresh and sweet ingredients, locals make pastry, sugar, beverages and other rose-based products that sell well across China.
安寧市種植了大約667公頃的可食用玫瑰。當地人用這些新鮮、甜美的原料製作糕點、糖果、飲料和其他產品,暢銷全國各地。
07
金色螳川:騎馬漫步花海
Golden Tanglangchuan: Ride a horse through a sea of flowers
07
Have a try at the Tanglangchuan River scenic area, a sea of #sunflowers. In addition to horse riding, you can enjoy taking photos or going cycling, all part of the beauty of Anning.
歡迎來向日葵之海——安寧螳螂川風景區參觀!螳螂川是流經安寧的金沙江支流。在這裡,你可以騎馬、騎單車,還可以拍照捕捉美麗瞬間,目光所及皆是秀麗山水。
發現安寧,關注安寧,更多精彩故事我們講給你聽!
來源:「國傳夢工廠」微信公眾號
編輯:魏圓 審核:王恆