「 活動計劃 」
時間：2017年9月27日20：10（中國時間）
主題：What kind of productpages do AMERICANS like to see?
主持：Krystal Follis，美國熱心買家，心理學系畢業。
位置：第70期線上活動微信群，加入方式見文後說明。
方式：英文語音直播，加州美女Six-One提供即時中文語音翻譯。
「 Krystal Follis自我介紹 」
My degree is in psychology. My education ishelpful with this kind of work, 1) I'm educated about how people think, thekinds of triggers that help people to remember things, and what kinds of thingscan motivate people to buy or feel more attracted to a product they areshopping for. 2) Getting a degree in psychology meansthat I write A LOT! I have a lot of experience with writing, professionalwriting.
「 活動內容目錄 」
1. Introduction
2. LET』S LOOK ATSOME COMMON ERRORS ON PRODUCT PAGES
2.1 Poor Word Choice Example
2.2 ProductFeatures and Description Errors and Recommendations
Bullet pointstyle
Capitalization
3. USING BULLETPOINTS WISELY
3.1 Stay on Topicor Start a New Idea
3.2 AvoidRepeating the Same Information in Bullet Points
4. CONSIDER YOUR MOST PROMINENT FEATURES
4.1 It isImportant to Make a Good First Impression
4.2 Cell phone andtablet users
5. A PICTURE ISWORTH A THOUSAND WORDS
5.1 PrettyPictures, but Poor Explanation of Product Use
5.2 Better Exampleof Effective Use of Pictures
6. PRODUCTDESCRIPTION: OPPORTUNITY FOR EMOTIONAL CONNECTION
6.1American’s Loveto Support Small Businesses!
6.2 Share YourStory
6.3 Make anEmotional Connection with Your Customers
Share yourenthusiasm for the product that you created
Talk directlyto your customers
Makecustomers laugh (Happy people spend money)
7. BEST EXAMPLEAND WHY
7.1 Excellent Bullet Points
Clear andprecise
Newtopics
Capitalletters
Propergrammar
7.2 Helpful Photos
7.3 Description
Includesadditional benefits
Speaksdirectly to the customer
IncludesEmotional elements
Instructionsprovide a clearer idea of what it will be like to own this product
8. THE USER MANUAL
8.1 Includehelpful information
8.2 Example ofdescriptive directions and grammar correction
9. Quick RECAP ANDREVIEW
如何加入活動步驟1、轉發本文至朋友圈給更多有需要的朋友。
步驟2：截圖發給本公眾號。
步驟3、掃描以下任意二維碼，加本期活動管理員微信。
以上經確認OK後會在活動前統一邀請加入。
管理員麥子
管理員小言
管理員艾昕
我們只推薦優秀的合作夥伴
We Are Sellers | 知無不言跨境電商社區關注我們，及時獲得更多優質內容推薦