Facebook目前正在試驗新渠道，意圖通過嵌入視頻廣告獲利。在公司同社交視頻廣告公司Sharethrough籤署的協議中，用戶只要觀看遊戲內的贊助視頻便可獲得Facebook Credits（遊戲邦註：其為Facebook推出的虛擬貨幣）。
facebook credits
贊助廣告開始將先出現在Facebook的350款遊戲和應用中。Facebook Credits主管Deb Liu,表示，這是Facebook及其合作夥伴通過數字營收渠道創收的另一方式。
Liu日前在採訪中表示，「這是幫助用戶適應Credits的新途徑。同時促使開發商採用Credits貨幣，幫助玩家深入了解該貨幣。」
這個項目將減少用戶對於體驗活動嵌入視頻廣告的牴觸情緒，且通過提供Facebook Credits鼓勵玩家觀看視頻。Facebook Credits適用任何Facebook應用。Credits將越來越受玩家青睞，因為這為玩家提供更多貨幣購買遊戲虛擬商品，如更好的武器或者裝飾品。
玩家對於Facebook Credits的認可度將逐步提高，貨幣將被更多Facebook應用社區採用，同時這也為開發商提供了另一遊戲營收渠道。總而言之，Facebook正在試驗系列方式，讓玩家賺取更多Credits。
video ads
協助Facebook實現視頻廣告方案的合作夥伴包括TrialPay、EpicSocial、ShareThrough、SocialVibe和SupersonicAds。Sharethrough認為在遊戲之類的在線休閒活動中植入品牌廣告是提高社交視頻廣告效能的關鍵所在。因為這樣一來，品牌內容就能獲得更多穩定用戶和更廣泛的傳播。一般來說，社交視頻廣告活動能夠100%提高用戶品牌意識。調查顯示，Facebook品牌視頻分享率比其他平臺高270%，創歷史新高。
Facebook要求各大應用和遊戲開發商今年7月份統一採用Facebook Credits作為通用虛擬貨幣（遊戲邦註：目前供有550款遊戲和應用採用此貨幣）。據悉，現有275家Facebook開發商採用Facebook Credits貨幣，這些開發商佔據了Facebook平臺85%的虛擬交易和90%的遊戲體驗。（本文為遊戲邦/gamerboom.com編譯，轉載請註明來源：遊戲邦）
Facebook tests video ads inside social games
Facebook is testing a new way to make money from video ads that embedded inside games on the social network. In a deal with social video ad firm Sharethrough, Facebook will let people earn Facebook Credits — the company’s virtual currency — for watching sponsored videos that are embedded inside games.
The sponsored videos will initially be available in 350 games and apps on Facebook. It’s another way for Facebook and its partners to make money through digital monetization methods, said Deb Liu, head of Facebook Credits.
「It’s another way to get users to be more comfortable with Credits,」 Liu said in an interview. 「It gets developers to adopt Credits and helps users understand what Credits are.」
The program reduces the natural resistance people have to watching video ads by embedding relevant ads inside an activity that people are engaged in. And it encourages them to watch the video by offering the reward of Facebook Credits, a universal currency that can be spent on any Facebook application. Those Credits will be quite tempting to game players because they give them more currency to buy virtual goods in the games such as better weapons or decorations.
It brings awareness to people about Facebook Credits, which has rolled out to the broader Facebook app community and it gives developers another way to make money in their games. Overall, Facebook is testing a number of new ways for people to earn Credits.
The different partners that make the video ads possible are TrialPay, EpicSocial, ShareThrough, SocialVibe, and SupersonicAds. Sharethrough believes that integrating brand videos into online entertainment such as games is key to the effectiveness of social video ads. That’s because it leads to more engagement and more sharing of the brand content. Typically, social video ad campaigns can result in a 100-percent plus lift in brand awareness. And tests of brand video sharing rates within Facebook are historically 270 percent higher than other platforms.
Facebook is getting all of its major app developers and game makers to shift to Facebook Credits as a universal virtual currency by July. More than 550 games and apps are currently using it. About 275 developers are on board and they represent about 85 percent of the transactions and 90 percent of the game experiences on Facebook.（Source：venturebeat）