在國際資本市場,藝術品早已是必備的投資標的,它是全球三大投資項目中繼股票、房地產之後的「第三極財富」,屬於高附加值資產,其回報率已遠遠超過了股票和房地產。
In the international capital market, art has long been a necessary investment object. It is the "third pole wealth" after the stock and real estate of the three major investment projects in the world. It is a high-value-added asset, whose return rate has far exceeded that of stock and real estate.
藝術品的金融屬性一直為業內矚目而予以期待,也有藝術機構作了摸索嘗試,未至成熟。政府倡導文化產業,企業轉型,企業建立美術館、博物館成為方向,鄭州今年已經明確下文,未來要建一百家博物館,「相當於下指標了!」新建博物館必然要充實藏品,而散落民間與市場的作品一旦進入館藏,其數量、價值就明朗了,可確定了,可作為資產配置硬通貨,甚至成為金融產品。
The financial property of artworks has always been expected to attract attention in the industry, and some art institutions have made exploratory attempts, but not to mature. The government advocates cultural industry, enterprise transformation, and the establishment of art galleries and museums by enterprises has become the direction. Zhengzhou has made it clear this year that it will build 100 museums in the future, "equivalent to the next indicator!" A new museum is bound to enrich the collection, and once scattered works of folk and market enter the collection, their quantity and value will be clear and can be determined, which can be used as assets to allocate hard currency and even become financial products.
1978年改革開放後,中國藝術品市場已經了三次周期性「機遇」波動:第一個機遇是在1995年至1997年,第二個機遇是在2003年至2005年,第三個機遇是在2009年至2011年。根據國內外經驗,藝術品市場一般也有周期性,大約一個周期為5-10年。據此分析,2009-2011年為中國藝術市場的第三個機遇期,2012年中國藝術品市場到今天經歷了5年的低迷期,2019年藝術品市場迎來中國藝術品市場的第四個機遇,一切都向一個良好的態勢發展。
After the reform and opening up in 1978, the Chinese art market has experienced three periodic "opportunity" fluctuations: the first opportunity was from 1995 to 1997, the second opportunity was from 2003 to 2005, and the third opportunity was from 2009 to 2011. According to experience at home and abroad, the art market generally has a cycle, about a cycle of 5-10 years. Based on this analysis, 2009-2011 is the third opportunity period of Chinese art market, 2012 Chinese art market has experienced a five-year downturn, 2019 Chinese art market ushered in the fourth opportunity of Chinese art market, everything is developing towards a good situation.
另外,報告顯示,儘管全球藝術品市場總銷售額增加了6%,但仍有57%的藝術品經銷商在2018年面臨銷售業績下滑的窘境。過去10年間,藝術品銷售額增長了9%,而藝術品銷售數量卻減少了9%。2018年,不到5%的藝術品經銷商的銷售額佔到了該行業總銷售額的50%。
In addition, the report showed that 57 percent of art dealers faced declining sales in 2018, despite a 6 percent increase in total sales in the global art market. Over the past decade, art sales have risen 9 per cent while the volume of art sold has fallen 9 per cent. In 2018, less than 5 per cent of art dealers accounted for 50 per cent of the industry's total sales.
從往年拍賣市場的成交情況來看,能夠購買億元以上的藝術品的購買者,有些是對藝術品感興趣的頂級富豪,有些是擁有豐富收藏經驗的大藏家,或者是一些大的企業集團,還有一些事資金實力雄厚的藝術品基金管理人。
The clink a deal circumstance that auctions the market from previous years looks, can buy the purchaser of the artwork of 100 million yuan of above, some are the top class rich person that is interested in artwork, some are the big collection home that has rich collection experience, perhaps be a few big enterprise groups, still have the artwork fund manager with abundant fund actual strength of a few things.
隨著中國負利率時代的到來,尋找對抗貨幣貶值的投資品種,正成為公眾熱心的話題,藝術品正成為繼股票、房地產之後人們傾心的投資避險工具,藝術品市場的新一輪強勁「牛市」正在來臨。
With the advent of the era of negative interest rate in China, it is becoming an enthusiastic topic for the public to find investment varieties to fight against the devaluation of the currency, and art is becoming a popular hedge tool for investment after stocks and real estate. A new round of strong "bull market" in the art market is coming.