Designer: Ekaterina Torokhova
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Nuts
Packaging Substrate / Materials: Transparent polymer
"Wild nuts" is a brand of nut products that preserves the naturalness and healthiness of nuts. The concept of "nuts like from the wild" emphasizes that our products are minimally processed and retain the vitamins, trace elements, and nutrients that are so rich in the product.
We hope that the buyer will appreciate not only the high quality of the product but also the creative approach in packaging. Bon Appetit!
What's Unique?
The idea plays on the possibilities of flexible packaging: the wild nature pattern on transparency gives new meaning in combination with the product. At the moment, there are 3 types of products in the line: almonds, cashews, and sunflower seeds. Each SKU corresponds to the color of a wild animal. Almonds are packed in tiger color, cashews in leopard, sunflower in zebra. The logo also has a wild and aggressive character, as if the letters want to grab space outside the packaging.
設計師：葉卡捷琳娜·託羅霍娃（Ekaterina Torokhova）
地點：俄羅斯
項目類型：學生項目
學校：HSE藝術與設計學校
導師：Leonid Slavin，Evgeny Razumov
包裝內容物：堅果
包裝基材/材料：透明聚合物
「野生堅果」是一種堅果產品，可以保留堅果的天然性和健康性。 「來自野外的堅果」的概念強調，我們的產品經過最少加工，並保留了產品中如此豐富的維生素，微量元素和營養素。
我們希望買家不僅會欣賞產品的高質量，而且會喜歡包裝中的創新方法。祝您好胃口！
有什麼獨特之處？
這個想法利用了軟包裝的可能性：與產品結合使用，透明的野生自然圖案賦予了新的含義。目前，產品線中有3種產品：杏仁，腰果和葵花籽。每個SKU對應於野生動物的顏色。杏仁以老虎色包裝，腰果以豹紋包裝，向日葵為斑馬紋。徽標還具有野性和侵略性，就像字母想在包裝外搶佔空間一樣。
聲明：本文內容為公眾號「 DesignRice」編輯或共享自網絡，文中出現的圖片屬於原創作者所有，如有涉及作品內容，版權和其他問題，請隨時與公眾號「 DesignRice」客服聯繫刪除。