全球包裝設計:時尚大牌化妝品包裝設計:ESTABLISHED | Design

Design | ESTABLISHED.

時尚大牌

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我叫全球包裝與設計

我不是XX雜誌，XX機構，也不是XX公司

我們的存在，是為了廣大需求者

我就是我

一個你喜歡， 但我又不能嫁給你的設計平臺

Established was set up in 2007 by Sam O』Donahue and Becky Jones. A full-service boutique agency, Established offers graphic design, branding, art direction and package design, with a track record of creating highly-successful, award-winning global brands for a wide range of clients.

【Marc Jacobs Kiss Pop Packaging Design】

Established designed a special collection of products within the Marc Jacobs Beauty line: Twinkle Pop Eye Stick, Kiss Pop Color Stick and the Smart Wand Tinted Face Stick. With references to crayons and paint sticks, this multi-award winning line sought to invent new and playful ways to put color on your face.

UrloLaunch Campaign

Established redesigned the packaging of this wine brand for Constellation - Urlo, meaning "Scream" in Italian. Established created the launch campaign for the brand which included graphics, posters, ipad app, shippers and campaign video based around the idea "Make yourself heard!"

Marc Jacobs Daisy DreamPackaging Design

Bottle design for Marc Jacobs Daisy Dream. In a fresh and new approach, the iconic daisy was used to make a sort of shawl that is worn by the bottle across it's shoulders.

SvedkaProduct and Graphic Design

In 2009 Established created the original Svedka packaging. In 2013 Established redesigned Svedka's entire product range. Using a ground breaking approach, we used super saturated colors throughout the range by creating an innovative shrink wrap technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap innovation also allowed Svedka to launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost. In our long-standing relationship with this ground-breaking vodka brand, Established has created a multitude of limited edition bottles and the annual Stars and Stripes edition.

Marc Jacobs Cover(t) StickPackaging Design

Real Industry IncIdentity

Established designed the identity and website for this large holding company as it changed its name from Signature Holdings to Real Industry Inc.

TykuIdentity / Packaging Design

Established was asked to redesign the existing sake packaging, structure and graphics for this sake to reflect a new brand positioning targeting a clean living, urban consumer who values wellness and pursues a balanced lifestyle while still drinking. The product was for a US based consumer but needed to maintain a genuine Japanese look. Balanced river stones were introduced as a witty representation of both the crafted/ balanced blend of the wine and also the 「zen」 positioning and yoga enthusiast target demographic. The typography was set in a Japanese format and the bottle shape was redesigned to keep the iconic triangle shape but softening the feel in the hand. We added a subtle reference to the shape of porcelain sake jars in the neck and cap.

Marc Jacobs BeautyPackaging Design

Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was "just lovely." The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.

Greenwich St. JewelersIdentity and Packaging

Established re-invented the identity and packaging for this iconic, independent New York jewelers.

Marc Jacobs Mod NoirPackaging Design

Established designed Marc Jacobs' fragrance bottle and secondary packaging: Mod Noir.

Laughing ManPackaging / Identity for Hugh Jackman

Established was hired to design a brand, identity, packaging, website and retail store for Hugh Jackman's charity, Laughing Man, whose first venture was the sale and distribution of coffee, tea and chocolate.

Marc Jacobs DecadencePackaging Design

Established designed the bottle and secondary packaging for Marc Jacobs』 fragrance 「Decadence」. The revolutionary bottle design, in the shape of a handbag, is a nod to Marc Jacobs』 fashion aesthetic in an indulgent and luxurious package. The python skin, gold chain and silk tassel are opulent, sexy and glamorous.

CosmedicineIdentity

Established re-branded and re-designed every aspect of this line of skincare, from the packaging, graphics and identity to the website.

H&MPackaging Design

Established created an entire brand of beauty, skin care, hair care, fragrance and nail polish for retail giant H&M.

Black FleeceFragrance Packaging for Thom Browne

This fragrance packaging for Brooks Brothers sought to combine the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Browne’s Black Fleece Collection. Ceramics and references to office stationery of the 1940’s were reinterpreted in a modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt used in suit-making to reflect the heritage of the brand in tailoring. The packaging is 100% recyclable.

The KnightsIdentity

Identity design for this young and disruptive New York based orchestra which is turning the world of classical music on its head. The logo's use of the ampersand represents the group's desire to be inclusive, with an emphasis on collaboration.

Marc Jacobs Beauty NudePackaging Design

Established created a special collection of nude lipsticks to compliment the Marc Jacobs cosmetics line.

Svedka Colada and Blended FlavorsPackaging Design

Packaging design for Svedka's range of colada and blended flavors

Calvin Klein RevealPackaging Design

Bottle design for Calvin Klein fragrance: Reveal. The bottle is a blend of the strict, minimal, geometric proportions synonymous with the Calvin Klein brand and a femininity expressed through pillow-like curves. The cap has a high polished finish in soft gold, complimenting the warmth of the juice color and cool of the glass.

Ariana GrandePackaging / Launch Campaign

Following the great success of Ariana Grande's first fragrance launch designed by Established, we designed her second fragrance, "Sweet Like Candy" as well as the launch campaign.

Formula XPackaging Design

Established built the nail brand Formula X, sold exclusively at Sephora. Established was responsible for the design of the bottle, the logo and secondary packaging as well as all of the art direction for Sephora's launch. The brand's unprecedentedly high number of colors meant that the bottle was designed almost as a color chip to show off this huge range. The logo and art direction capture the energy and excitement of a night out in the city with subtle references to neon and bright colors coming out of the dark.

EvianPackaging Design

Redesign of iconic Evian water bottle.

Identity / Restaurant Design

In line with Established's interior design of this New York City restaurant, the concept behind the identity was to reinterpret a traditional Italian graphic in a modern way to combine the soul of Milan with the spirit of New York. The use of gold is a clear nod to the opulence of Milan's glittering scene but the simplicity of the lettering and straight lines of the rectangle logo toned down any extravagance to reflect the sophistication of New York. The gold script of the Bar Milano lettering used above the bar and on some of the restaurant's accessories was hand-drawn in homage to the artisans of Milan.

Ligne RosetPackaging Design

Established designed sales and marketing materials for furniture company Ligne Roset.

Svedka Titanium Limited EditionPackaging design

For this limited edition bottle, Established created a pattern which generated a dizzying optical illusion, reflecting the intoxicating effect of the product as well as the fun of the party. By shrink-wrapping this graphic pattern all over the bottle, it popped off the shelf, setting it apart from its competitors over the holiday season in a cheeky and amusing way.

Round Hill MusicIdentity / Website

Established was hired to design the brand, identity and website for this boutique music rights management company with a high profile catalogue of product, including artists such as The Beatles. Established sought to illustrate the diverse qualities of the company, namely its trustworthiness as a serious financial business and also its emerging reputation an artist-friendly home of management. The layout of the type evokes an old school feel while the use of bright pink masking tape across the logo refers to the tape's use in all aspects of the music industry, from notes on a grand piano to markings on a recording studio's mixing board. We created a library of computer-generated images for the company to use across its business dealings playfully showing the pink tape, giving Round Hill an instantly recognizable brand icon which captures its music industry insider credentials.

Brooks BrothersPackaging Design

Established created men's and women's fragrance bottles and secondary packaging for this classic American brand.

Svedka Stars and StripesPackaging

Brooks Brothers New YorkPackaging Design

Established redesigned Brooks Brothers' three classic fragrances.

原創本文僅為案例收集分享，版權大咖們自已所有

不一樣的設計，不一樣的解讀

全球包裝與設計，我們下期再見

【包裝與設計公眾號宗旨】

提供全球包裝與設計信息

以傳播包裝與設計行業資訊為基本功能

以促進包裝與設計行業的深度交流為核心宗旨

以深度解讀大師價值和勇於發掘行業價值資訊

促進行業健康發展為重要使命

自媒體方式溝通和信息呈現

【回顧往期分享】

【禮盒系列包裝】

1.禮盒包裝設計（合集）  

【插畫系列包裝】

1.當插畫藝術遇上包裝設計美翻了（合集）

2.43位插畫師將想像的表達出來，實戰案例！

3.如水的目光溫柔了歲月，人美如畫（插畫設計師）

4.kindredstudio插畫設計

5.兒童插畫

【乳品系列包裝】

1.這些讓人著迷的奶（一）

2.這些讓人著迷的奶（二）

3.乳品包裝設計（三）  

【水系列包裝】

1.同樣都是水，你想怎麼裝？

2.水包裝設計100款合集（農夫山泉）

3.2017年春季展新品飲料

4.芬達8年飲料新包裝

【茶葉系列包裝】

1.茶葉包裝設計,讓你看的過癮！

2.讓你腦洞大開的茶包裝。看完這些還不會設計茶，只能買塊豆腐去撞了！

3.咖啡&茶葉包裝設計創意（合集）

【酒系列包裝】

1.日本酒水包裝設計（超全案例）

2.瓶型設計案例200款 | 合集

3.國內酒包裝設計（合集）

4.酒包裝

【綜合系列】

1.見過坑爹包裝，沒見過這麼坑爹的！

2.瓶型設計案例200款 | 合集

3.餐飲類品牌設計（合集）

4.全球包裝與設計：臺灣一個專業包裝32年資歷的達人機構

5.別抄老包裝了， 44家企業一夜之間換新顏了，快來看！

6.什麼樣的PPT設計能讓你輕鬆搞定客戶？

7.22個著名品牌LOGO與競品顏色對調後的奇蹟！

8.塗料油漆包裝設計

9.潤滑油品牌

10.設計說明

【母嬰系列包裝】

1.嬰幼兒產品包裝設計（一）

2.嬰兒產品系列包裝設計（二）

3.兒童產品系列包裝設計（三）

【美容系列】

1.美容產品包裝設計 

2.個人護理品牌包裝設計欣賞合集--01

3.個人護理品牌包裝設計欣賞合集--02

4.個人護理品牌包裝設計欣賞合集--03(未發布）

5.個人護理品牌包裝設計欣賞合集--04（未發布）

6.個人護理品牌包裝設計欣賞合集--05

【油系列包裝】

1.聚集每家最自豪的作品：食用油（合集）

【農產品系列包裝】

1.對不起，我全扯蛋了  

2.讓人心動的網紅（大米品牌設計）

3.超感覺的大米包裝設計，全收在這兒了

4.設計大神呀，你看都把大米折騰成啥了？

【設計趨勢】

1. 2016國際包裝設計獲獎作品

2. 2016Pentawards獲獎作品

3. 十四年LOGO設計趨勢

4.2017年化妝品包裝設計趨勢與探索（經典）

5.2017全球包裝趨勢

6.2017 D&AD Awards  設計大賽獲獎作品

【國際設計機構】

1.精選國際設計公司 第001期 | 朗濤設計(Landor)

2.精選國際設計公司 第002期 | 五角星設計（Pentagram）

3.精選國際設計公司 第003期 | Stranger & Stranger 

4.精選國際設計公司 第004期 | Pearlfisher設計

5.精選國際設計公司 第005期 | 全球最大廣告傳播集團WPP

6.精選國際設計公司 第006期 | 原研哉

7.精選國際設計公司 第007期 | Horse設計

8.精選國際設計公司 第008期 | 丹麥著名設計公司Kontrapunkt

9.全球包裝與設計：墨西哥設計公司 | Anagrama Studio

10.全球包裝與設計：ICON  

11.全球包裝與設計：Chris Trivizas  

12.全球包裝與設計：德國Studio hausherr設計

13.全球包裝與設計：Neenahpackaging設計

14.全球包裝與設計：加拿大Glasfurd & Walker設計

15.全球包裝與設計：俄羅斯mildberry

16.全球包裝與設計：Lippincott著名品牌戰略及設計公司

17.全球包裝與設計： FutureBrand設計

18.全球包裝與設計：saffron設計

19.全球包裝與設計：Chase Design

20.全球包裝與設計：彼得施密特集團

21.全球包裝與設計：英國iwantdesign

22.全球包裝與設計：義大利Happycentro

23.全球包裝與設計：Chris Trivizas 

24.全球包裝與設計：ceradini brand design

25.全球包裝與設計：radmirvolk 

26.全球包裝與設計：kindredstudio插畫設計

27.全球包裝與設計：Pawel Nolbert

28.全球包裝與設計：加拿大BRIGHT包裝設計

29.全球包裝與設計：西班牙巴塞隆納 Sandra de la Prada 兒童插畫設計

30.全球包裝與設計：miller設計（米勒創意）

31.全球包裝與設計：法國BETCdesign

32.全球包裝與設計：希臘Mousegraphics

33.全球包裝與設計：英國倫敦知名：The plant設計公司

34.全球包裝與設計：美國ESTABLISHED（化妝品設計）

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整理更新中

【國內設計機構】

1.推選國內設計公司 第001期 | 陳幼堅設計

2.推選國內設計公司 第002期 | 靳劉高設計（KL&K DESIGN）

3.推選國內設計公司 第003期 | 中國臺灣美可特設計 

4.推選國內設計公司 第004期 | 東道設計 

5.推選國內設計公司 第005期 | 香港李永銓設計公司

6.推選國內設計公司 第006期 | 潘虎設計

7.推選國內設計公司 第007期 | 正邦設計

9.推選國內設計公司 第009期 | 香港 blow design

10.北京品牌形象包裝設計機構：5家（正邦設計、東道設計、西林設計）

     臺灣小唐視覺包裝設計顧問公司

11.上海品牌形象包裝設計機構：未發布

12.廣東品牌形象包裝設計機構：未發布

13.臺灣品牌形象包裝設計機構：未發布

14.香港品牌形象包裝設計機構：未發布

15.四川品牌形象包裝設計機構：未發布

16.貴州品牌形象包裝設計機構：未發布

17.浙江品牌形象包裝設計機構：未發布

18.安徽品牌形象包裝設計機構：未發布

19.福建品牌形象包裝設計機構：未發布

20.江西品牌形象包裝設計機構：未發布

21.吉林品牌形象包裝設計機構：未發布

22.遼寧品牌形象包裝設計機構：未發布

23.河北品牌形象包裝設計機構：未發布

24.黑龍江品牌形象包裝設計機構：未發布

25.江蘇品牌形象包裝設計機構：未發布

26.河南品牌形象包裝設計機構：未發布

27.湖北品牌形象包裝設計機構：未發布

28.湖南品牌形象包裝設計機構：未發布

29.青海品牌形象包裝設計機構：未發布

30.陝西品牌形象包裝設計機構：未發布

整理更新中.

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