平面廣告具有商業性，因此對平面廣告效果的評價一般以認同、認知和訂閱為重要指標。幽默平面廣告可以更容易被人們理解和接受，通過幽默圖形的使用，並能在此基礎上有效地傳遞商業信息。
Print advertising is commercial, so the evaluation of the effectiveness of print advertising generally takes identity, cognition and subscription as important indicators. Humor print ads can be more easily understood and accepted by people, through the use of humorous graphics, and can effectively transmit business information on this basis.
幽默平面廣告本身就是創意平面廣告的一個特點，
Humor print ads are a characteristic of creative print ads
主要體現在以下幾點。
Mainly reflected in the following points.
① 幽默。在平面廣告的創作中，巧妙地運用幽默的表現手法，不僅可以完成商業信息的傳遞，還可以吸引人們的注意力，體現平面廣告本身的藝術感染力；運用幽默的圖形，可以減少平面廣告本身的冷峻和僵硬，從而人們可以體驗到輕鬆愉快的氣氛。
humor. In the creation of print ads, the clever use of humorous expressions can not only complete the transmission of commercial information, but also attract people's attention, reflecting the artistic appeal of print ads themselves; using humorous graphics can reduce print ads The coldness and rigidity of people, so that people can experience a relaxed and pleasant atmosphere.
② 形象。其實，在幽默平面廣告設計的平面創意中，並不能保證每一個平面元素都是幽默的。就這些幽默的圖形而言，它們也可以起到支持主題的作用。
Image. In fact, in the creative creativity of humorous print advertising design, there is no guarantee that every print element is humorous. As far as these humorous graphics are concerned, they can also play a role in supporting the theme.
③ 情緒化。幽默平面廣告的幽默性決定了平面廣告必須具有幽默的感傷性。當設計師根據幽默的感傷性來選擇圖形元素，並將這些圖形元素應用到圖形設計中時，這些圖形元素就具有了幽默的感傷性。情感的影響，從而體驗這些人物所具有的幽默情感。
Emotional. The humor of humorous print ads determines that print ads must be humorous and sentimental. When the designer selects the graphic elements according to the sentimentality of humor and applies these graphic elements to the graphic design, these graphic elements have the sentimentality of humor. The influence of emotions to experience the humorous emotions of these characters.
幽默是一種有機的智慧和高雅的幽默。特別是在當今競爭激烈、同質化的產品環境下，各類廣告信息複雜多樣。我想使我的廣告在大眾信息中脫穎而出，引起廣大受眾的注意。幽默廣告無疑是最佳選擇。幽默廣告因其內容充滿趣味性、創意充滿趣味性而越來越受到廣大受眾的追捧。以下是幽默廣告的表現手法：
Humor is an organic wisdom and elegant humor. Especially in today's fiercely competitive and homogeneous product environment, various types of advertising information are complex and diverse. I want to make my ads stand out in the public information and attract the attention of the general audience. Humor advertising is undoubtedly the best choice. Humor advertisements are more and more sought after by the broad audience because of its full content and creativity. The following are the performance techniques of humorous advertising:
同構是發現事物之間的聯繫或相似性，統一矛盾或對立雙方，實現雙方信息內涵的同步發揮。簡而言之，同構的方法是轉換、整合和誇大材料特性的共性。同構主要包括三種類型：意義同構、形同構和本質同構。這三種同構是由於同構過程中對共同事物的探索焦點不同而產生的。
Isomorphism is to discover the connection or similarity between things, unify contradictions or opposite parties, and realize the simultaneous play of the information connotation of both parties. In short, the isomorphic method is to transform, integrate and exaggerate the commonality of material properties. Isomorphism mainly includes three types: meaning isomorphism, shape isomorphism and essential isomorphism. These three isomorphisms are due to the different focus of exploration on common things in the process of isomorphism.
① 意思是同構的。即利用事物之間存在的意義的相似性，通過聯想來傳達某種信息或思想。這種方法更注重事物的本質，在表達事物本質的基礎上引發受眾的心理反響。
The meaning is isomorphic. That is to use the similarity of meanings existing between things to convey a certain information or thought through association. This method pays more attention to the essence of things and triggers the psychological response of the audience on the basis of expressing the essence of things.
② 它看起來像一個同構。即利用事物之間的外觀相似性和同構性，創造出一個現實生活中不存在的圖形。這個圖形讓觀眾把兩件事的內涵聯繫起來，使這個圖形產生新的意義。在探索事物形態的共同點時，需要理解的要素包括事物的輪廓、影響和消極空間，在此基礎上，事物的形態是同構的。
It looks like an isomorphism. That is to use the appearance similarity and isomorphism between things to create a figure that does not exist in real life. This graphic allows the audience to connect the connotations of the two things and make this graphic have a new meaning. When exploring the common ground of things, the elements to be understood include the outline, influence and negative space of things. On this basis, the shapes of things are isomorphic.
③ 本質同構。與同態相比，同態具有更深層次的含義，即這種方法更注重挖掘事物深層的關聯性，這也是同構平面廣告幽默感更強的重要原因。
Essential isomorphism. Compared with homomorphism, homomorphism has a deeper meaning, that is, this method pays more attention to mining the deep correlation of things, which is also an important reason for the stronger sense of humor in isomorphic print ads.
誇大是指誇大客觀世界中事物的存在。誇張是財經幽默平面廣告的重要手段
Exaggeration means exaggerating the existence of things in the objective world. Exaggeration is an important means of financial humorous print advertising
設計。在幽默平面廣告的創意平面設計中，常用的一種誇張手法包括形式誇張、情節誇張和兩種手法的結合。
design. In the creative graphic design of humorous print ads, a commonly used exaggeration technique includes form exaggeration, plot exaggeration and a combination of two techniques.
① 戲劇色彩的角色或形象安排可以為平面廣告作品增添幽默感。誇張的形式就是運用這種技巧。通過誇張形式的運用，無論是對廣告圖片的局部或整體背景的誇張表現，都能給觀眾帶來強烈的視覺對比和對比體驗。受眾在接受產品信息時的心理處於一個愉快的環境中，正是由於這個原因，平面廣告的接受度得到了很大的提高。
Dramatic roles or image arrangements can add a sense of humor to print advertising works. The exaggerated form uses this technique. Through the use of exaggerated forms, whether it is an exaggerated expression of the partial or overall background of the advertising picture, it can bring a strong visual contrast and contrast experience to the audience. The psychology of the audience when receiving product information is in a pleasant environment. It is for this reason that the acceptance of print ads has been greatly improved.
② 情節的誇張主要是通過改變和打破事物本身的關聯來傳達商品信息。通過誇張情節，事物之間的關係會更加微妙，可以引導觀眾通過思維去探索商品信息。同時，由於情節誇張的平面廣告創意作品與客觀世界事物的特點形成鮮明對比，具有幽默效果。
The exaggeration of the plot is mainly to convey the commodity information by changing and breaking the connection of things themselves. By exaggerating the plot, the relationship between things will be more subtle, which can guide the audience to explore commodity information through thinking. At the same time, due to the exaggerated plot of the creative works of print ads in stark contrast with the characteristics of things in the objective world, it has a humorous effect.
顛倒技術是指在客觀世界中顛倒事物的順序，使事物的順序與正常位置相反。倒裝手法的運用往往是通過顛倒事物的外觀來突出平面廣告的獨特主題。這則平面廣告中的圖片不僅幽默，而且常常耐人尋味。反演技術包括三種類型：方向反演、順序反演和真值反演：
Reversing technology refers to reversing the order of things in the objective world, making the order of things opposite to the normal position. The use of flip-chip technique is often to highlight the unique theme of print ads by reversing the appearance of things. The pictures in this print ad are not only humorous, but often intriguing. There are three types of inversion techniques: directional inversion, sequential inversion and truth inversion:
① 反向是指在平面廣告設計中，對圖片上原有的邏輯方向、運動方向和運動方向進行反向。
Reverse refers to the reverse of the original logical direction, movement direction and movement direction on the picture in the design of the print advertisement.
② 顛倒順序，也就是說，顛倒事物正常發展的順序，然後用圖形來表達這種顛倒效果。
Reverse the order, that is, reverse the order in which things normally develop, and then use a graphic to express this reverse effect.
③ 真理的顛倒，是指對傳統真理的顛倒。平面廣告圖片的內容往往與人們的正常認知相違背。
The reversal of truth refers to the reversal of traditional truth. The content of print advertisement pictures is often contrary to people's normal perception.
共生是平面廣告設計中實現圖形幽默的重要途徑。在等高線共生中，共生線可以連接重複模式，因此共生線是共生技術的一個重要特徵。當兩種由共生線程連接的形式中的一種被移除時，共生狀態將被打破。
Symbiosis is an important way to achieve graphic humor in print advertising design. In contour symbiosis, symbiosis can be connected to repetitive patterns, so symbiosis is an important feature of symbiosis technology. When one of the two forms connected by the symbiotic thread is removed, the symbiotic state will be broken.
人類的視覺常常產生錯覺，這主要是由於被事物表面的錯覺所迷惑。這種錯覺和錯覺的產生，是因為人們看到的東西往往是由大腦憑經驗分析出來的。在平面廣告圖形中使用錯誤識別可以增強平面廣告圖片的趣味性，從而使平面廣告作品妙趣橫生。，幽默的視覺效果，並在此基礎上，吸引觀眾的注意力。
Human vision often produces illusions, mainly because they are confused by the illusions on the surface of things. This illusion and illusion are produced because what people see is often analyzed by the brain based on experience. Using false recognition in print advertisement graphics can enhance the interest of print advertisement pictures, thereby making print advertisement works interesting. , Humorous visual effects, and on this basis, attract the attention of the audience.
錯覺可以說是通過破壞空間的合理性來獲得視覺形象。這種圖形的第一感覺與視覺體驗相反，但經過分析是合理的。因此，這樣的形象更容易讓觀眾體驗到迷茫和神秘感，也更容易讓觀眾對平面廣告作品產生好奇的關注。
The illusion can be said to obtain a visual image by destroying the rationality of the space. The first feeling of this graphic is opposite to the visual experience, but it is reasonable after analysis. Therefore, such an image makes it easier for viewers to experience confusion and mystery, and it is also easier for viewers to get curious attention to print advertising works.