Unit 6
Shopping
In-Class Reading
Consumer Behavior of Young People
I. Word List
Directions: Memorize the words and phrases before class. You will benefit from your effort when you get the passage from your teacher and read it in class.
Proper Names
Apple computer
(美國)蘋果電腦
Kraft 美國
Kraft General Foods Group 的簡稱
Seventeen
《十七歲》(美國雜誌名，主要面向年輕人)
New Words
ad *
n. an advertisement 廣告
adolescent *
n. a young person who is developing into an adult 青少年
adj. 青春期的
adulthood
n. a state of being adult 成年
aesthetic *
adj. relating to the enjoyment or study of beauty 美學的
e.g. The new building has little aesthetic value.
appeal *
n. attractiveness, interest 吸引力
e.g. This kind of music hasn't much appeal for me.
appreciate *
v. recognize or understand that something is valuable, important or as described 完全了解,明白
e.g. I don't think you appreciate how much time I spent preparing this meal for you.
brand *
n. a type of product made by a particular company 商品的牌子,商標
buyer
n. a person who buys 購買者
buymanship
n. the qualities a wise buyer has 購買經驗
campaign *
n. a series of actions intended to achieve a particular result, especially in politics or business 運動
e.g. a campaign for equal rights
conclusion *
n. something you decide after considering all the information you have 結論
e.g. At first I thought he was a bit shy, but I've come to the conclusion that he's simply unfriendly.
consideration *
n. careful thought and attention 考慮
e.g. After some consideration we've decided to sell the house.
contemporary *
adj. of the present time; modern 當代的,現代的
e.g. contemporary art/dance/music
cosmetics
n. 化妝品
criterion *
n. (plural criteria) a standard by which something is judged 標準
e.g. More detailed criteria are necessary before a logical decision can be reached.
distribute *
v. 分發, 分配
e.g. The world's wealth is not fairly distributed between men and women.
economics *
n. 經濟學
educational *
adj. 有教育意義的,提供諮詢的
e.g. I found the experience most educational.
emphasize *
v. stress 強調
e.g. He emphasized the importance of careful driving.
entertainment *
n. things such as film, television, performance, etc. that amuse or interest people
e.g. The local entertainments are listed in the newspaper.
evaluation *
n. the act of considering something to see how useful or valuable it is 評價,估計
e.g. Evaluation of this new treatment cannot take place until all the data has been collected.
extent *
n. the length or area to which something extends 程度,範圍
e.g. People are affected to different extents by what they see on television.
grocery
n. a grocer's 雜貨店
growth *
n. the process of growing, an increase 增長
e.g. The government is trying to limit population growth.
heavily *
adv. 大量地
e.g. smoke/drink heavily
impact *
n. a strong impression or effect 影響
e.g. Her speech made a tremendous impact on everyone.
instrument *
n. 樂器
e.g. Which instrument do you play?
introduction *
n. 介紹
jeans *
n. (plural) 牛仔褲
jewelry
n. 珠寶, 首飾
kit *
n. (供學生等用的) 一套資料
loyalty *
n. 忠誠
marketer
n. 市場營銷人員, 研究市場營銷者
marketplace
n. 市場
mature *
v. 成熟
e.g. Her character matured during these years.
media *
n. 新聞媒體
e.g. The media have launched a bitter attack on the Health Minister.
nevertheless *
adv. 然而
e.g. He insisted that everything would be all right. Nevertheless, I could not help feeling anxious.
orient *
v. aim something at, or make something suitable for a particular group of people 以......為方向,以......為目的
e.g. The World Bank is taking steps to orient its lending to reducing poverty.
consumption-oriented
消費型的,重視消費的
packaged *
adj. put or made up into a box or a container to be sold 袋裝的
parental
adj. 父母的
peer *
n. a person who is the same age as another 同齡人
perceive *
v. understand or think of something in a particular way 看待
e.g. I perceived him to be a rather shy man.
prior *
adj. existing or coming before in time, order, or importance 先前的,優先的
e.g. I have to refuse your invitation because of a prior engagement.