2015年公關傳播卓越獎(亞太區)獲獎名單 Asia-Pacific Excellence Awards

2021-02-24 PR圈那些事

ASIA-PACIFIC EXCELLENCE AWARDS WINNERLIST 2015

1.NEWCOMER AGENCY OF THE YEAR

Adhesive PR(WINNER)

Sling & Stone

SPAG Asia - Keeping it REAL

2.AGENCY OF THE YEAR

Edelman(WINNER)


Weber Shandwick: Bigger, Bolder, Better


FleishmanHillard Hong Kong


Burson-Marsteller: Burson's Back in China


Cohn & Wolfe Malaysia: From Start-up to SoutheastAsia's Best

3.COMMUNICATIONS TEAM OF THE YEAR

Nanyang Technological University(WINNER)


AirAsia Communications Team

CLP Power Hong Kong Limited

Li & Fung

Brisbane Airport Corporation

4.AUTOMOTIVE AND TRANSPORT

Crown Motors Ltd(WINNER)

Toyota Sienta & Spade "Fun2gather"

 

5.ENERGY


Shell(WINNER)

See the Potential, Make it Possible

Edelman Shanghai

CLP Power Hong Kong Limited

CLP Eco Home Tour 「Smart Living • Smart Use of Energy」

Zayed

Zayed Future Energy Prize

DT Communications Asia Pacific

 

6.TECHNOLOGY AND CONSUMER ELECTRONICS

Amazon(WINNER)

Kindle Voyage: Re-igniting a love for reading in China

Weber Shandwick


Dell India Pvt Ltd

Back to School Campaign- Dell India


Indeed

Indeed at Vivid Sydney: The changing face of work andrecruitment, by Hotwire

Hotwire


Renishaw

Renishaw: When Microns Matter

Golin


Samsung India Electronics

Samsung Galaxy S6 Photowalk

Weber Shandwick

 

7.TELECOMMUNICATIONS

Optus(WINNER)

Optus launches Netflix with Ricky Gervais

Emotive


Chorus

Gigatown

Contagion,Waxeye,Chameleon Partners


Qualcomm

Invention Cafe

Burson-Marsteller China


Qualcomm

4G/LTE Full-Scale Educational Campaign

Burson-Marsteller China


Telekom Malaysia

TM Convergence Champion

 

8.FINANCE

Manulife (International) Limited(WINNER)

ManulifeMOVE unveils an innovative approach to health andwellness in Hong Kong


ANZ Global Wealth

ANZ Women’s Initiative: #equalfuture

The Connolly Partnership,WhybinTBWA Group


MasterCard

The Priceless Engine – New Year’s Eve Campaign

Digital Arts Network


POSB NeighboursFirst.SG

POSB NeighboursFirst.SG - Your Neighbourhood. Redefined.

Havas Media Singapore


Westpac New Zealand

Westpac Business Growth Grant Programme

9.HEALTH

St John Ambulance Western Australia(WINNER)

Break the Barrier


Bayer in Japan

CTEPH Disease Awareness Campaign


Genyme a Sanofi company

PR Launch of Genzyme's Lemtrada : Giving MS Sufferers the'freedom to forget'

Edelman Australia


GSK Australia

Enlarging awareness of enlarged prostates: Are you a「More than once a night」 man?


P&G

Pro-X by Olay: Purification Beyond Skin

DeVries China

10.FASHION AND BEAUTY

Hearst Fujingaho (ELLE Japon)(WINNER)

ELLE Women in Society

Weber Shandwick


Estee Lauder Hong Kong Limited

Estee Lauder The Power of Red Nutritious Vitality8 LaunchCampaign

Mazarine Asia Pacific


Forever21 China

Forever21 Campaign

Red Bridge Communications

11.RETAIL

NBA Asia Limited(WINNER)

NBA Asia - NBA Store Philippines Launch


Marina Bay Sands Pte Ltd

Discover


William Grant & Sons

Glenfiddich - Valley of the Deer

Ketchum Singapore,Goodstuph,Text 100 Malaysia Sdn Bhd


12.SPORTS AND LIFESTYLE

Sport Singapore(WINNER)

Team Singapore: Your Voice Changes The Game

Bates CHI&Partners


FOX SPORTS

FOX SPORTS WorlLargest Scrum Attempt


Sport Singapore

28th SEA Games


Sport Singapore

Celebrating the Extraordinary at the 28th Southeast AsianGames

Weber Shandwick


Tennis Australia

Tennis Australia - Hot Shots

Vizeum


13.ENTERTAINMENT & CULTURE

Chuan Pictures(WINNER)

7 Letters - Celebrating Singapore Filmmaking

Tate Anzur


Consulate General of the Kingdom of the Netherlands

The Dutch Festival

Oaks Management Consultancy Pvt Ltd


Marina Bay Sands Pte Ltd

Asia's Got Talent 2015


Melco Crown Entertainment

The Audition

BlueCurrent Group | FleishmanHillard


National Gallery Singapore

Naked Museum

14.SCIENCE AND EDUCATION

CSIRO(WINNER)

Bees with Backpacks


Ashoka University

Putting a Halo around Humanities - Ashoka University

Genesis Burson-Marsteller


Bayer in Japan

CTEPH Disease Awareness Campaign


Education New Zealand

Young Chinese Cartoon Girl Takes Journey through NewZealand’s Education System

Burson-Marsteller China


University of Southern Queensland

USQ Social Hub

15.TRAVEL AND TOURISM

Tourism New Zealand(WINNER)

100% Middle-earth 100% Pure New Zealand


Accor Hotels

AccorHotels Thai awareness video campaign


Air France KLM

Air France La Premiere

Havas Worldwide Siren Southeast Asia


Destination NSW

VIVID SYDNEY: ATTRACTING VISITORS TO SYDNEY IN WINTER


Melco Crown Entertainment

The Audition

BlueCurrent Group | FleishmanHillard


16.FOOD AND BEVERAGE

Masan Consumer(WINNER)

Vinacafé Tet 2015 - The Cup of Love

Redder Advertising


California Walnuts

California Walnuts: Brain Power Boosters for the Gao Kao

Weber Shandwick


Frucor Beverages NZ

Jono V Ben

BEAT


Marina Bay Sands Pte Ltd

Epicurean Market 2015


MSLGROUP China,Danone Mizone Drinking Water

Mizone 「Procrastination Killer」 Campus Campaign

17.ECOLOGY AND ENVIRONMENT

PT Branita Sandhini (Monsanto Indonesia)(WINNER)

Sustainable Agriculture Landscapes Partnership (SALP)


RBS Foundation India

The 『Eco-warrior』 battles for Sustainability

Adfactors PR


The Rockefeller Foundation

ACCCRN and the Urban Resilience Summit

APCO Worldwide


18.GOVERNMENT AGENCIES & PARTIES

Sport Singapore(WINNER)

28th SEA Games


City of Whittlesea

Access Denied - Build Mernda Rail/Connect O'Herns Road

Whittlesea City Council


Invest Hong Kong

Overcoming 「Occupy Central」 to Raise Hong Kong’sReputation as Asia's Business Hub

FleishmanHillard


Qatar Olympic Committee

IPC Athletics World Championships #MyIncredibleStory

Hill+Knowlton Strategies


SG50

SG Heart Map

Tate Anzur


Youth Corps Singapore

Youth Corps Singapore - "Have Better Ambitions"

Havas Worldwide Siren Southeast Asia


19.ASSOCIATIONS

Cannings Purple(WINNER)

#heartofgold Campaign for WA gold miners


CFA Institute

Propelling Thought Leadership - CFA Institute GlobalMarket Sentiment Survey Campaign Sets Out Big Agenda for Financial Industry


Out Leadership

Out Leadership and FTI Consulting promoting LGBT Equalityin Asia

FTI Consulting


Saifee Burhani Upliftment Trust (SBUT)

SBUT - Project with Heart

MSLGROUP in India


SPAG Asia,Global Intellectual Property Center

Unleashing India's unlimited potential through IP &Innovation

20.NON-GOVERNMENTAL ORGANISATIONS

Genesis Foundation(WINNER)

Genesis Foundation: Music For A Cause


Catholic Relief Services

Communications and PR: Nepal 2015 Earthquake Response


Communications and Public Affairs Office, The Hong KongPolytechnic University

PolyU Brand Campaign - 「Opening Minds · Shaping theFuture」


Four Seasons Hotel Singapore

Run for Hope 2014

Huntington Communications


Save the Children

Save the Children: We are all different, we are all thesame

Weber Shandwick


YES FOUNDATION

YES! i am the CHANGE

21.MULTI-MARKET COMMUNICATION

MasterCard(WINNER)

The Priceless Engine – New Year’s Eve Campaign

Digital Arts Network

Microsoft Asia Pacific

An Unprecedented Opportunity to Modernize

IN.FOM

Renishaw

Renishaw: When Microns Matter

Golin

Shell International Petroleum Company Ltd

Shell FuelSave "Fact or Fiction" Study

Edelman Public Relations Worldwide (Singapore),EdelmanPublic Relations Worldwide (London)

Tech Mahindra

Wellness Before Business- Global Wellness Initiative

22.CHANGE COMMUNICATION

Canterbury District Health Board(WINNER)

Heading to Hospital - Plan your Trip

Latitude Financial Services

Latitude Financial Services

PwC Singapore

Leverage the power of diversity - PwC embraces diversity& inclusion

Saifee Burhani Upliftment Trust (SBUT)

SBUT - Project with Heart

MSLGROUP in India

State Bank of India

Banking giant SBI wins over Indian millennials

Adfactors PR Pvt. Ltd.


23.INTERNAL COMMUNICATION

Westpac Group(WINNER)

International Women's Day

CBRE

Making Activity Based Working Work Hard

METRO China Cash & Carry

Independent Spirit of METRO China Cash & Carry BuildsStrong, Engaged Work Force

Ruder Finn Public Relations

UBS

Winning hearts and minds - internal brand relaunch

Westpac NZ Limited

myBenefits Fiestas

24.CRISIS COMMUNICATION

SCKLM(WINNER)

Standard Chartered KL Marathon 2015

essence Burson-Marsteller

PT Indosat

Bekasi Meme Crisis Handling

25.CONTENT MARKETING

Coco-Cola Beverages Pakistan Ltd.(WINNER)

Coke Studio TV

Starcom Pakistan

Arcadis

Arcadis: From Complicated Language to €15 million in NewBusiness Leads

FleishmanHillard

Havas Media Singapore

POSB NeighboursFirst.SG - Your Neighbourhood. Redefined.

Rediffusion/Edelman

『Fakespeare』: Landmark Exposes India’s 『Trick Lit』

Western Union

Heroes for Better

26.BRAND RELATIONSHIP

Masan Consumer

Nam Ngu/ The Best Meal in The World

Redder Advertising

Bosch

Bosch: Power Up Your Life

Edelman Shanghai

Masan Consumer

Vinacafé Tet 2015 - The Cup of Love

Redder Advertising

MSLGROUP China,Danone Mizone Drinking Water

Mizone 「Procrastination Killer」 Campus Campaign


Sony

Project Paladin – The rise of Alpha Imaging

MSLGROUP in India


27.LAUNCH

Amazon(WINNER)

Kindle Voyage: Re-igniting a love for reading in China

Weber Shandwick

CSIRO

Bees with Backpacks

IMG Worlds of Adventure

#SPOTTHEDINO

Bell Pottinger

McCann Delhi

Dettol Squeezy: Teaching India to wash hands beforeeating

RB

Unilever

AXE Black

28.RELAUNCH

FrieslandCampina (Hong Kong) Limited(WINNER)

DUTCH LADY Re-launch in Hong Kong – Building StrongFamilies

MasterCard Asia Pacific

Launching MasterCard’s Global Destination Cities Index2015 – Re-Vitalising the Story Five Years On

Weber Shandwick

UBS

UBS Brand Relaunch APAC

Unilever Philippines

Go Play With Your Hair - Dove Hair Philippines

William Grant & Sons

Glenfiddich - Valley of the Deer

Ketchum Singapore,Goodstuph,Text 100 Malaysia Sdn Bhd

29.EMPLOYER BRANDING AND RECRUITING

PwC(WINNER)

PwC Graduate Recruitment for Hong Kong & China

fluid hk

Coca Cola Beverages Pakistan Limited

Savvy & Successful

Indegene lifesystems pvt ltd

ATOM Employer Branding for Indegene

30.CORPORATE SOCIAL RESPONSIBILITY

Coca-Cola China(WINNER)

Clean Water 24

Coca-Cola

Coca-Cola: The Happiness Cycle

Adhesive Public Relations

GE HealthCare

GE China Pink Action 2015

Ogilvy

Manila Electric Company (Meralco)

Salba-bote: Meralco's multifunctional rescue &survival device to protect families from typhoons & floods

Visa Hong Kong Limited

The Hong Kong Liberal Studies-Financial Literacy OnlineQuiz Championship

31.EVENT & EXPERIENTIAL MARKETING

ICICI Bank(WINNER)

ICICI Bank - Where 'I' stands for Inclusion

Adfactors PR


Bayer CropScience,Future Farmers Network(WINNER)

Youth Ag-Summit: Inspiring Young Leaders in Agriculture

Kid You Not

Crown Motors Ltd

Toyota Sienta & Spade "Fun2gather"

Hong Kong Jockey Club

HKJC Community Festival

Weber Shandwick

Shell International Petroleum Company Ltd

Shell V-Power "The Science of DrivingExcitement"

Sculptivate,Evoke Communications Sdn Bhd,WhisperFilms

Edelman Public Relations Worldwide (Singapore),Daniel J. Edelman Ltd

32.PUBLIC AFFAIRS

City of Whittlesea(WINNER)

Access Denied - Build Mernda Rail/Connect O'Herns Road

Whittlesea City Council

Beijing 2022 Olympic Winter Games Bid Committee

Once More for the Rings: Beijing’s historic bid for the2022 Olympic Winter Games

Weber Shandwick

Interface Councils

Fairer Funding for the Interface Communities

Socom

NZ Transport Agency

Waterview: Big Project, Big Heart

Well-Connected Alliance

Uber Technologies

From Raided to Regulated: Uber in the Philippines

APCO Worldwide

33.ISSUES & REPUTATION MANAGEMENT

BlackBerry India(WINNER)

Reputation Management for BlackBerry India

Text100


Encompass Events Pvt Ltd

BENGAL GLOBAL BUSINESS SUMMIT, 2015


GE India

Making GE in India Synonymous with 'Make in India'


Induslnd Bank

High-street banking initiatives unlock IndusInd Bank’sbrand value

Adfactors PR Pvt. Ltd.


Uber Technologies

From Raided to Regulated: Uber in the Philippines

APCO Worldwide


34.ANNUAL REPORT

NewZealand Superannuation Fund,NZ Super Fund(WINNER)

New Zealand Superannuation Fund Annual Report 2015

Hong Kong Tourism Board

Hong Kong Tourism Board Annual Report 2013/14 -

"Shaping the Future" Mini-site

Singapore Health Services Pte Ltd

Imprints of Healthcare

35.CSR REPORT

Larsen & Toubro(WINNER)

L&T

Cognito, India

Continental Automotive Holding Co.Ltd.

Youth Safe-Driving Program

DBS Bank(Taiwan)

DBS CSR report, sparking joys and igniting possibilities

36.EMPLOYEE PUBLICATION

PT Trakindo Utama(WINNER)

AntarKita (Within Us) internal magazine

CEMEX Philippines

Boses Natin (Our Voice), CEMEX Philippines' employeenewsletter

Continental Automotive Holding Co.Ltd.

China in Motion Quarterly Magazine

Janssen

The Power of Our People Year End Report

Edelman Hong Kong

Marina Bay Sands Pte Ltd

The Journal to Magnificence

37.EXTERNAL PUBLICATION

Arcadis(WINNER)

Arcadis: From Complicated Language to €15 million in NewBusiness Leads

FleishmanHillard

Brisbane Airport Corporation

Brisbane Airport BNE Airport Magazine

First State Investments

First State Investments Responsible Investment andStewardship Annual Report 2015

38.CORPORATE ADVERTISING

National Gallery Singapore(WINNER)

What Will You See?

Escorts Limited

Escorts- Engineering the Fundamentals of Growth

Telekom Malaysia

TM Convergence Champion

39.CORPORATE FILM AND VIDEO

Marina Bay Sands Pte Ltd(WINNER)

Epicurean Market 2015

National Gallery Singapore

What Will You See?

National Institute of Education

Corporate Video - The Heart of Teacher Education

NTUC FairPrice

FairPrice's FOR THE HEROES IN OUR LIVES

Sime Darby Property Berhad

16

40.BLOG

APNIC(WINNER)

Creating a Community Dialogue: The APNIC Blog

41.WEBSITE

Sport Singapore(WINNER)

Official 28th SEA Games Website

Accor Hotels

ibis Play

Weber Shandwick Australia

Crown Resorts

Crown Website Transformation

Banjo Advertising,Indago Digital

FedEx

FedEx Business Insights Hub

Unilever Philippines

Skin Matters

1DMG

42.MICROSITE

Sony(WINNER)

Project Paladin – The rise of Alpha Imaging

MSLGROUP in India

The University of Sydney

The University of Sydney - Virtual Tour

43.SOCIAL MEDIA

The Coca-Cola Beverages (Shanghai) Co. Ltd(WINNER)

Online Crowdsourcing Campaign for Coca-Cola JOURNEY’sChinese Name

Capgemini

Expert Connect

Digital Arts Network,MasterCard

The Priceless Engine – New Year’s Eve Campaign

LEGO Singapore

Rebuilding The Singapore Spirit With LEGO

iris Worldwide Singapore

Unilever

AXE Black

44.MOBILE COMMUNICATION AND SOCIAL APPS

MetLife Hong Kong(WINNER)

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

Sport Singapore

28th SEA Games TV App

45.ONLINE VIDEO CHANNEL

Sport Singapore(WINNER)

Official 28th SEA Games YouTube Channel

Unilever Philippines

All Things Hair

Ogilvy One Manila

Xpress Money Services

#Beyondborders


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