Our expectations of companies have changed significantly, with concern for the environment set as the top priority for policy over the next few years. Environmental degradation was the most mentioned concern in Ipsos Mori's 2007 survey of attitudes to corporate responsibility, with 45% of respondents saying that it should now be the highest priority for business. Reflecting the key place of climate change in science as well as in political debate, this concern has risen by 11 percentage points since 2001.
The other big rises in the league of major concerns were caring for customers, up 13 points, and conserving energy, up 8 percentage points. 8 out of 10 people now consider that a company's environmental reputation would affect their purchasing decisions, with a third saying it is very important. Even more 40% say that social responsibility is very important to those decisions.
Our views about the social responsibilities of companies continue to depend on who we are. Nearly 7 out of 10 people believe that industry and commerce does not pay enough attention to their social responsibilities, similar to last year, whereas only 3 out of 10 business leaders believes this to be the case. Nevertheless, that is a 10-percentage-point increase over 2006. A similar change in the thinking of Conservative MPs has taken place alongside the party leadership's embrace of the green agenda, with more than a quarter of them now thinking that social responsibility is not a high enough priority for business. The views of Labour MPs are more in line with the general public, with 68% of them disapproving of the state of corporate social responsibility, a year-on-year rise of 10 percentage points.
Concern about global supply chains remains high, with 87% agreeing that companies have a responsibility to check that all of their suppliers are behaving properly. Half of respondents felt strongly about this and nearly two thirds of those defined as corporate responsibility activists felt that way. (Activists are that 16% of the survey's sample who did five or more activities from a list of 10, ranging from donating money to charity to investing ethically. )
Awareness of companies' social or environmental practices is low, however, with only a third able to name an active company without prompting. That figure that has remained stubbornly static, hovering around the 30% mark for 10 years. More dramatically, just 14% of respondents were able to name a company that they think is combating climate change off the top of their head. A resounding 91% of us agreed that business must work to improve the social impacts of products and services and 82% were in favour of more transparency, agreeing that people want to hear about companies' policies toward customers, employees, communities and the environment.
1. According to Ipsos Mori's survey, which one of the following is not the mentioned concern?
A. Environmental degradation.
B. Caring for customers.
C. Conserving energy.
D. Customers' purchasing.
2. Which of the following statements is not TRUE?
A. Environmental degradation was the most mentioned concern in Ispos Mori's 2007 survey.
B. Our views about the social responsibilities of companies are not related to who we are.
C. Concern about global supply chains is still high.
D. Awareness of companies' social or environmental practices is low.
3. What can be inferred from the passage?
A. 55% of respondents say that environmental degradation should now be the highest priority for business.
B. More than 60% people say that social responsibility is very important to their purchasing decisions.
C. About half of respondents don't agree that companies have a responsibility to cheek that all of their suppliers are behaving properly.
D. Only two thirds companies are able to name an active company without prompting.
4. How much percentage of activists is that of the Ipsos Mori's survey's sample?
A. 16%.
B. 30%.
C. 11%.
D. 50%.
5. What is the main topic of this essay?
A. People's attitudes toward corporate responsibility
B. Companies have responsibility to check that all of their suppliers are behaving properly.
C. Different people's opinions about corporate responsibility.
D. What the companies should do to realize their social responsibilities.
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concern [kənˈsɜ:rn]
vt. 涉及，關係到
corporate [ˈkɔ:rpərət]
adj. 社團的，法人的， 共同的，全體的
respondent [rɪˈspɑ:ndənt]
adj. 回答的 n. 回答者
conserve [kənˈsɜ:rv]
vt. 保存，保藏
whereas [ˌwerˈæz]
con. 然而，反之，鑑於，儘管，但是
embrace [ɛmˈbres]
vt. 擁抱，互相擁抱，包含，收買，信奉
stubbornly [ˈstʌbɚnɪ]
adv. 倔強地，頑固地
static [ˈstætɪk]
adj. 靜態的，靜力的，靜電的
hover [ˈhʌvər]
vi.盤旋
combat [ˈkɑ:mbæt]
n.戰鬥， 搏鬥，抗擊
degradation [ˌdɛɡrəˈdeʃən]
n. 降級，降格，退化
transparency [trænsˈpɛrənsi, -ˈpær-]
n. 透明，透明度，幻燈片，有圖案的玻璃
1. Environmental degradation was the most mentioned concern in Ipsos Mori's 2007 survey of attitudes to corporate responsibility, with 45% of respondents saying that it should now be the highest priority for business.
結構分析： 本句是一個簡單句。句子主幹是Environmental degradation was the most mentioned...corporate responsibility, 同時也是一個被動句；with引導一個獨立結構作狀語，that引導一個賓語從句it should...for business, 來作saying的賓語。
參考譯文： 在Ipsos Mori's於2007年進行的有關人們對公司責任的態度的調查中，環境惡化是人們最為關注的問題。有45%的受訪者認為現在環境惡化問題應該是企業最先考慮的。
2. A similar change in the thinking of Conservative MPs has taken place alongside the party leadership's embrace of the green agenda, with more than a quarter of them now thinking that social responsibility is not a high enough priority for business.
結構分析： 本句是一個簡單句。句子主幹是A similar change...the green agenda; with引導一個獨立結構作狀語，在這個獨立結構中包含一個that引導的賓語從句that social responsibility is...for business, 來作thinking的賓語。
參考譯文： 隨著保守黨領導層逐漸接受了"綠色議程"，保守黨議員也發生了類似的思想轉變。1/4以上的議員現在認為，對商界來說社會責任並不足以成為企業優先考慮的問題。
3. Concern about global supply chains remains high, with 87% agreeing that companies have a responsibility to check that all of their suppliers are behaving properly.
結構分析： 本句是一個簡單句。句子主幹是Concern about global supply chains remains high; with引導一個獨立結構作狀語，在這個獨立結構中出現了that引導的兩個賓語從句，分別來作agreeing和check的賓語。
參考譯文： 對全球供應鏈的關注程度仍然很高，有87%的人認為，公司有責任對其供應商的行為進行適當的審查。
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