1. Managing an ethnic diversified company
Localization serves as the foundation to the operation of Poly Australia. Mr. Wang Yinan, Managing Director of Poly Australia and Poly Global, formulates a guideline in this regard which is to "hire local employees, produce local products and sell to local markets」.
One of the key supporting elements to fulfil the targets of localisation, emphasized by Mr. Wang in the interview, is to get a proper management of a very ethnic and cultural diversified company. As a reflection of Australia's ethnic diversity, Poly Australia has its workforce comprised of employees from a wide range of ethnic backgrounds including China, Australia, Iran, South Africa, India, Poland and etc. Over 10 different languages and dialects are spoken among employees in the company.
The management stipulated that English must be spoken in the office, while it is free for employees to speak any language outside the office hour. Furthermore employees are required to use WeChat as one of the tools of communication within the company, but such communication through WeChat must be in English.
Poly Australia facilitates employee to visit China. Through such travels Australian employees of various ethnic backgrounds are able to get familiar with the Chinese culture and being in a better position in understanding the corporate value, structure and business strategy of Poly group.
Poly Australia fully appreciates democratic value in its operation. The company has its goal clearly set and breaking down into annual, quarterly and monthly targets.
Every Friday, a luncheon meeting is held among top executives and department managers to discuss the operation of the company. Mr. Wang likes to have everyone bring up opinions on how targets should be set for every department, what problems lie ahead and how to solve them.
If a conclusion can not be reached on a particular issue due to dispute, a vote will be conducted. Poly Australia endeavours to cultivate a culture that focus on the market and intentions and response of customers but not to guess what boss likes or dislikes.
Jay Carter, Marketing Director of Poly Australia
Jay Carter, Marketing Director of Poly Australia, a typical Aussie, is satisfied with the framework of management set by the company. In his opinion these measures enable employees to integrate faster into a company of Chinese culture and is also effective in building the trust between management and workforce. Such positive and relaxed environment encourages employees to fully realize their potential.
2. Assessment of the Australian market
Mr. Wang told the reporter that Poly Australia has been "very prudent". In order to ensure a stable development it selected only two out of 1,200 potential projects in 2016 and 3 out of 1800 in 2017.
Poly Australia has maintained a strict system for risk management.
Any project failed in risk assessment even only in one criteria will not go ahead. As a company aiming at the longhaul, Poly is fully aware of the importance of quality to its reputation in Australia. In order to ensure LINDFIELD real estate, its first project in Australia, of first class quality, Poly has increased the expanditure in construction.
Poly has never advertised its Australian projects in China, but there are still many customers from mainland China to purchase apartments developed by Poly Australia because of its reputation.