據報導，英國食品雜貨市場在11月份實現了有史以來最好的銷售業績，達到109億英鎊，即146億美元，英國人的食品雜貨購買方式發生轉變，從線下轉向線上。
市場研究機構Kantar表示，在截至11月29日的12周裡，雜貨銷售同比增長了11.3％，11月份英國有超過600萬個家庭在線購置雜貨，在線銷售額佔所有銷售額的13.7％，創下新紀錄。
據悉，預計12月份的英國雜貨市場的銷售額將接近120億英鎊，比去年同期多15億英鎊。
November was the best month ever for UK grocery market sales, with 10.9 billion pounds ($14.6 billion) spent, as out of home eating and drinking was restricted by England's second national lockdown,industry data showed on Tuesday.
Market researcher Kantar said grocery sales rose by 11.3% in the 12 weeks to Nov. 29 year-on-year and were up 13.9% year-on-year in the last four of those weeks.
It forecast spend to be close to 12 billion pounds in December, around 1.5 billion pounds more than during the same month last year.
Kantar said more than six million households shopped at a grocer online in November, the highest ever, with digital platforms accounting for 13.7% of all sales - also a record.
Many people have begun the countdown to Christmas already, with sales of turkeys up by 36% and alcohol spend 33% higher than in the same four weeks last year.
Of Britain's big four super market groups,No. 4 player Morrisons again out performed rivals over the 12 week period with sales growth of 13.7%.
Second-ranked Sainsbury's saw growth of10.8%, with market leader Tesco on 10.4%. Walmart owned Asda was again the laggard with growth of 7.7%.
Kantar said grocery inflation was 1.4% for the 12-week period. Prices are rising fastest in markets such as canned colas,pork and sausages while falling in vegetables, bread and beef.
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