Sustainable in BJ: Make Your Trash Go Viral, Upcoming Eco Events

This hashtag is also gaining traction on Weibo with its Chinese version #撿垃圾挑戰# (jiǎn lājī tiǎozhàn, 「garbage challenge」). As we speak, this Chinese #trashtag has already gotten over 11,000 conversations and 31 million reads since March.

Even before the #trashtag and its Weibo version came to form, an equally important challenge has already done the rounds on the social platform, helping Chinese netizens live a zero waste lifestyle: the #零廢棄挑戰# (líng fèiqì tiǎozhàn, 「zero waste challenge」).

We know that some fads on social media can fade away into oblivion just as fast they became viral, but the #trashtag challenge and its Chinese sister forms are here to stay, with several communities and organizations joining the call to post before-and-after photos of cleaning up rubbish on streets.

#Trashtagging and similar initiatives are just some of the many ways we can help care for Mother Nature. But what would be even better would be if everyone produced less trash in the first place! Check out our March 2019 Sustainability issue for more ideas on how you can cut down on plastic and other rubbish.