前言
在 2019 年 11 月發布首份 Facebook Gaming 遊戲業營銷報告時，我們的目標是圍繞遊戲業的主要趨勢提供洞察資訊和分析數據，並揭示來年的發展軌跡。令人意想不到的是，一場突如其來的新冠疫情為各行各業造成了巨大衝擊，遊戲業當然也不例外。
隨著人們開始尋找各種新的方式來娛樂自己以及與他人保持聯繫，我們發現消費需求空前高漲，以往的一些消費習慣也發生了改變。現如今，玩遊戲和觀看、直播遊戲的人群都愈加壯大，這裡面既有新玩家，也有「失而復得」的玩家。
開發者、發行商和營銷者都想了解玩家不斷變化的玩遊戲動機、獲取更多新玩家、維繫和留住老玩家，並最終探明這些全球性宏觀轉變對遊戲業的長期健康發展有何影響。
為滿足這些需求並提供有助了解來年趨勢的洞察資訊，我們對玩家行為開展了新的調研，深入分析了他們玩遊戲的動機、偏好和習慣等。此外，我們還闡述了社群在其中發揮了愈加重要的作用，尤其是在當前這個特殊時期。最後，我們從更廣泛的角度研究了日常消費行為，並探索了在這個跨平臺的消費時代，遊戲公司該如何在玩家喜愛的平臺觸達他們。
儘管未來數月可能會遭遇更多變數，但現下我們比以往任何時候都渴望與遊戲業合作夥伴繼續攜手，共同打造一個全球遊戲社群。
Preface
When the first Facebook Gaming game industry marketing report was released in November 2019, our goal was to provide insights and analysis data around the main trends of the game industry, and reveal the development trajectory in the coming year. What is unexpected is that a sudden new crown epidemic has caused a huge impact on all walks of life, and the game industry is of course no exception.
As people start to find new ways to entertain themselves and keep in touch with others, we find that consumer demand is unprecedentedly high, and some previous consumer habits have also changed. Nowadays, the people who play games and watch and broadcast games are growing. There are both new players and "lost and recovered" players.
Developers, publishers, and marketers all want to understand players』 changing motivations for playing games, acquire more new players, maintain and retain old players, and finally find out what these global macro changes have on the long-term healthy development of the game industry influences.
In order to meet these needs and provide insights that will help us understand the trends of the coming year, we have launched a new survey of player behavior and analyzed their motivations, preferences and habits in playing games. In addition, we also explained that the community has played an increasingly important role, especially in this special period. Finally, we studied daily consumer behavior from a broader perspective and explored how in this cross-platform consumer era, game companies should reach them on the platform that players love.
Although there may be more variables in the next few months, we are now more than ever eager to continue to work with game industry partners to build a global game community.
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