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Politicians do it. Charities too. And now for-profit entrepreneurs are tapping the Internet to get small amounts of money from lots and lots of supporters. One part social networking and one part capital accumulation, crowdfunding websites seek to harness the enthusiasm—and pocket money—of virtual strangers, promising them a cut of the returns.
CatwalkGenius. com helps the common people to finance designers. British documentary filmmaker Franny Armstrong raised more than £450,000($815,000) to finance "The Age of Stupid", which she hopes will premiere at the Sundance Film Festival in January. People who gave 20 quids ($35) got a credit on the film's website: those who gave £5,000 ($9,000) and up will get a percentage of the profits, if there are any.
The term crowdfunding derives from another neologism: crowdsourcing, i. e. , outsourcing to the public jobs typically performed by employees. Want to start a T- shirt business? Why not have the masses submit designs (crowdsourcing ) and finance the ones they like (crowdfunding)? That's what Cameesa. com is doing, in a fashion-forward knockoff of Threadless. com which generated $17 million in revenues in 2006 by having the crowd choose T-shirt designs. "If you put money down to support a design, that's a strong indicator of actual demand," says Cameesa founder Andrew Cronk, a programmer in Chicago.
Likewise, Sella Band. com connects music lovers with unsigned artists looking to record albums. Musicians have profiles with bios and songs, and as soon as they sell 5,000 shares, at $10 a pop, it's time to head to the recording studio. In two years, more than 30,000 people have ponied up more than S2.5 million, and 25 musicians have cut or are cutting albums. So far, the average return on each $10 investment is about $2.50 from CD sales and ads. The money gets split among the artist, SellaBand and the artist's "believers" —an apt description for those who contributed. "People become emotionally invested as part of a team," says Mark Maclaine, bassist in the British band Second Person, which in six months raised $50,000 from 741 investors and has since had its video featured on VH1 UK and MTV UK. "Right now things are going really well," says Maclaine, who is wholeheartedly pursuing music full time. "Maybe I'll be working in Wal-Mart in a few months." But at least 741 people are betting he won't be.
1. Which of the following is true about crowdfunding according to the first paragraph?
A. It collects money from politicians.
B. It collects money from charities.
C. Entrepreneurs invest in the Internet to get supporters.
D. It is a kind of capital accumulation.
2. What can we learn from the second paragraph?
A. Catwalk Genius. com financed Franny Armstrong to make her new movie.
B. Franny Armstrong hopes to attend the Sundance Film Festival.
C. People who gave 20 quids ($35 ) can get a ticket to watch the film.
D. All those who financed the film will get a percentage of the profits.
3. It can be inferred from the last paragraph that .
A. Mark Maclaine hopes to work in Wal-Mart in a few months
B. if things goes well, Mark Maclaine will work in Wal-Mart in a few months
C. Mark Maclaine does not want to work in Wal-Mart actually
D. Mark Maclaine does not want to pursue music any more
4. According to this passage, .
A. crowdfunding means outsourcing to the public jobs typically performed by employees
B. more and more people begin to use crowdfunding as a great help to their careers
C. Cameesa. com generated S17 million in revenues in 2006
D. Cameesa. com helps to connect music lovers with unsigned artists looking to record albums
5. Which of the following is the best title for this passage?
A. Crowdfunding
B. How to Support the Artists?
C. To Gain Profits from the Internet
D. Let's Invest?
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（上下滑動查看單詞）
accumulation [əˌkju:mjə'leɪʃn]
n. 積聚，累積，堆積物
percentage [pəˈsentɪdʒ]
n. 百分比，百分率，百分數
enthusiasm [ɪnˈθju:ziæzəm]
n. 熱心，熱忱，熱情
neologism [niˈɒlədʒɪzəm]
n. 新詞，新義，新詞的使用
documentary [ˌdɒkjuˈmentri]
adj. 記錄的，文件的，紀實的
typically [ˈtɪpɪkli]
adv. 代表性地，作為特色地
filmmaker ['fɪlmˌmeɪkə]
n. 電影製作人，電影攝製者
description [dɪˈskrɪpʃn]
n. 描述，描寫；類型；說明書
premiere [ˈpremieə(r)]
n. ＆v. 首次公演，首映
1. One part social networking and one part capital accumulation, crowdfunding websites seek to harness the enthusiasm—and pocket money—of virtual strangers, promising them a cut of the returns.
結構分析：該句主幹為... crowdfunding websites seek to harness the enthusiasm... 。句首的one... and one... 是兩個並列的名詞短語作前置修飾語，修飾其後的 crowdfunding websites；句末的 promising them a cut of the returns為主句的狀語成分，其中的them指代的是 virtual strangers。
參考譯文：大眾籌資型網站既有社會網絡的性質，又有著資本積累的性質，試圖利用那些本屬於陌生人的熱情和零用錢，並承諾給予一定的回報。
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