《中國可視化與可視分析大會藝術項目主視覺形象設計》張儒赫作品

《中國可視化與可視分析大會藝術項目主視覺形象設計》

該作品視覺語言、設計內容與大會的主題和屬性緊密結合。此次藝術項目主題分為「疫情」與「非遺」建築的可視化分析，團隊將兩個主題進行數據收集和分析，調查了國內所有的「非遺」建築，同時整合疫情一個月每日治癒率數據。我們發現國內疫情爆發期間治癒率（藍色圓圈）較高的省市正是「非遺」建築（橘色圓圈）存留時間較長的地區。團隊據此設計一套信息設計作品，並以海報的局部、縮略圖、以及新設定的字體作為大會主視覺形象。文字編排突出會議標題的「真」和「善」二字，與具有數據可視化風格的主視覺相互影響，動態海報設計在會議休息期滾動播放。

<Key Vision Design For CHINA VISAP』S 20>

The visual language and design content of the work are closely combined with the theme and attribute of the conference. The theme of this art project is divided into "epidemic situation" and "intangible cultural heritage" buildings. The team collected and analyzed the data of the two themes, investigated all the "intangible cultural heritage" buildings in China, and integrated the daily cure rate data of epidemic situation for one month. We found that the provinces and cities with high cure rate (blue circle) during the outbreak of the epidemic are the areas where the "intangible cultural heritage" buildings (orange circles) have remained for a long time. The team designed a set of information design works for this purpose, with the part of the poster, the thumbnail and the newly set font as the key visual of the conference. The layout highlights the word "true" and "good" in the title of the meeting, and interacts with the key vision with data visualization style. The dynamic poster design is played in a rolling manner during the rest period of the meeting.

作者簡介

張儒赫
中央美術學院設計學院，學士本科，倫敦藝術大學切爾西藝術與設計學院，碩士研究生，魯迅美術學院中英數字媒體(數字媒體)藝術學院講師，中國圖像圖形學學會會員，參與北京奧運會「金鑲玉」獎牌設計，獲評「凱度信息之美」獎項，絢麗年華全國美育成果展評二等獎，米蘭設計周: 中國高校設計學科師生優秀作品展學院獎，全國美術作品展覽提名獎等專業獎項。