Babson Thought & Action2:
5 Ways to Support an Entrepreneurial Ecosystem at Your College or University
百森商學院思考與行動系列2:支持大學創業生態系統的5個方法
子謙譯文
By Stephen Spinelli Jr.August 19, 2019
The pace of change in the world and workplace is accelerating, and every industry, including higher education, is being disrupted. Disruption and change create new opportunities for entrepreneurship. Colleges and universities that cultivate a multidimensional entrepreneurial ecosystem can position themselves to thrive in a challenging and changing marketplace.
世界和工作場所的變革步伐正在加快，包括高等教育在內的每個行業都在受到幹擾。顛覆與變革為創業創造了新的機會，培育多維創業生態系統的大學和學院可以在充滿挑戰和瞬息萬變的市場中茁壯成長。
Today, the world needs entrepreneurship more than ever. Entrepreneurial leaders are nimble, opportunity-driven, innovative problem-solvers, and growth-oriented. They possess qualities and skills that make them particularly valuable as the nature of work rapidly and constantly evolves.
今天，世界比以往任何時候都更需要創業精神。創業領袖具有很強的敏銳性，他們是以機會為導向，是創新的問題的解決者，並以增長為導向的人。隨著工作性質的迅速和持續變化，他們擁有使他們變得特別有價值的素質和技能。
At Babson College, where I serve as president, entrepreneurship is central to our mission and embedded in our culture. Our students, faculty, staff and alumni learn an entrepreneurial mindset. Our unique ecosystem extends to 120 countries around the world through a network of local and global partnerships, academic and co-curricular opportunities, and nearly 42,000 alumni and friends.
在小史蒂芬 斯皮內利（Stephen Spinelli Jr）擔任百森商學院(Babson College)校長期間，創業精神就是我們使命的核心，它深深的融入到了我們的文化中。我們的學生、教師、教職員和校友都可以學習創業思維這門課。我們獨特的生態系統通過本地和全球夥伴關係網絡、學術和課程的機會，以及近4.2萬名校友和朋友，延伸至全球120個國家。
This entrepreneurial ecosystem enhances the student experience, fosters strong industry and alumni connections, and makes Babson a great place to teach and work. It is also a key differentiator at a time when traditional higher education models are in jeopardy. Our graduates get and create jobs.
這種創業生態系統增強了學生的體驗，培養了強大的行業和校友關係，並使百森商學院成為一個偉大的教學和工作場所，這也是與傳統高等教育模式面臨危險之際的一個關鍵區別：我們的畢業生可以獲取並創造就業。
The tumultuous state of higher education is front-page news as colleges and universities close, consolidate, and grapple with foreboding market dynamics. Stagnant high school graduation rates in the United States, international tensions, diminished government spending and support, increased regulatory and technology costs, and squeezed personal incomes—coupled with a fundamental questioning of the value of a college education —have brought higher education to the precipice. Since 2016, more than 100 colleges and universities in the United States have closed.
隨著各大高校關閉、合併和應對市場動態的動作，高等教育的混亂狀態成為了新聞頭條。美國高中畢業率停滯不前，國際局勢緊張，政府開支和支持減少，監管和技術成本增加，個人收入減少，再加上對大學教育價值的根本性質疑，這些都將高等教育推到了懸崖邊上。自2016年以來，全美已經有超過100所學院和大學關閉。
As colleges and universities prepare for the future, developing an entrepreneurial ecosystem can improve the odds of surviving and succeeding in the age of disruption. Here are a few key lessons learned in establishing an effective entrepreneurial ecosystem:
因此，高等院校開始為未來做準備，需要開發出一個創業生態系統，來提高企業在顛覆性時代生存和成功的機率。以下是百森商學院在建立有效的創業生態系統中獲得的一些關鍵經驗:
1
Experiment
實驗
Try, fail quickly, learn, and adjust. The iterative, action-oriented nature of entrepreneurship education teaches that failure is neither permanent nor defining. Experiment with your curriculum; introduce new experiential learning opportunities; engage with industry in ways that excite them; explore new connection points with alumni through continuous learning opportunities, ambassador programs or student engagement like recruiting and coaching. Experimentation is a fundamental component of the entrepreneurial process and often produces the most fruitful and unexpected outcomes. It is also a pathway for leaders to emerge. Trustees and faculty who understand industry dynamics will support you.
嘗試-快速失敗-學習-調整，創業教育的迭代性和行動導向的本質告訴我們，失敗既不是永久的，也不是一成不變的。引入新的體驗和學習機會，來體驗你的課程；與行業互動來激發他們；通過持續的學習機會、大使計劃或招募和輔導學生參與活動，來探索與校友的新的連接點。實驗是創業過程的基本組成部分，通常會產生最豐碩和最意想不到的結果，這也是領導者嶄露頭角的途徑。了解行業動態的受託人和教員可以為你提供支持。
2
Support Entrepreneurial Leaders
支持創業領袖
As organizations work to meet the needs of students and transform their business models, they must embrace change and innovate with an eye toward the future. Entrepreneurial thinking and leadership is essential at all levels. Promote a culture of inquisitiveness, experimentation, and critical thinking. Normalize transformational thinking by rewarding experimentation and supporting failure. Deploy those ideas—and elevate those leaders and thinkers—with actionable strategies and appropriate resources.
當組織努力滿足學生的需求並轉變其商業模式時，他們必須擁抱變化，並放眼未來進行創新，創業思維和領導力在所有層面都是必不可少的；要提倡一種具有求知慾、實驗精神和批判性思維的文化，通過獎勵實驗和支持失敗來規範轉換思維；用可操作的策略和適當的資源來部署這些想法，以提升這些領導者和思想家的能力。
3
Collaborate
合作
Entrepreneurship is inherently collaborative. Internally, it produces efficiencies, builds relationships and strengthens the learning environment for faculty and students. Externally, by identifying and pursuing strategic partnerships with individuals and institutions—whether academic, industry, non-profit, community or government—colleges and universities can create a multidimensional education ecosystem that supports a constellation of enhanced educational offerings at lower costs. Select partners with complementary strengths, programs or services, and common overarching values and core principles. And remember that diversity among partnering organizations enhances the overall value of the collaboration.
創業本質上就是合作。在內部，合作可以提高效率，建立關係和加強教師和學生的學習環境。在外部，學院和大學通過與個人和機構——無論是學術領域、工業領域、非盈利組織、社區的還是政府——確定並尋求戰略合作的夥伴關係，從而創建一個多維度的教育生態系統，以更低的成本支持一系列增強型的教育產品。選擇具有互補優勢的項目或服務，以及共同的總體價值觀和核心原則的合作夥伴。切記：合作組織之間的多樣性可以提高合作的整體價值。
4
Build Lifelong Connections
建立終身聯繫
Collaboration and leadership within an ecosystem combine to create powerful lifelong connections that will sustain institutions, stakeholders and society. The educational experience is no longer linear. It is not limited to a four-year experience with a defined beginning and end. Rather, students seek a long-term, ongoing relationship with education, one with many connection points over the course of their lives. A strong entrepreneurial ecosystem incorporates engagement and learning opportunities that extend beyond classroom and campus. Delivery can be in both degree and non-degree modules.
生態系統內的協作和領導力相結合，產生了強大的終身聯繫點，它將會維繫機構、股東和社會之間的利益。教育經歷將不再是線性的，它不再限於四年的經驗，而是有明確的開始和結束。相反，學生們尋求一種與教育有長期的、持續的關係，這種關係將會在他們的一生中有許多聯繫點。一個強大的創業生態系統融合了參與和學習的機會，而這些不僅限於課堂和校園內，它可以通過學位和非學位方式進行傳遞。
5
Be Market Facing
以市場為導向
The entrepreneurial mindset is about opportunity recognition. Despite the serious headwinds that colleges and universities are facing, ultimately there remains a desire and an imperative for learning and knowledge. Constant change means there is a need for new knowledge all the time. That’s expanding market demand. Develop a keen understanding of what students and employers are seeking and explore ways to change the array of resources you have or can get to meet that demand. Your ecosystem partners will be important sources of data.
創業者的思維與機會識別有關。儘管學院和大學面臨著嚴重的困難，但人們仍然存有學習知識的渴望和必要性。持續的變化總是意味著新的知識，這就擴大了市場需求。對學生和僱主的需求保持一個敏銳的理解力，並通過各種方法來改變你現有的或可以得到的資源來滿足他們的需求，而你的生態系統合作夥伴將是重要的數據來源。
Entrepreneurial Thought & Action is the central tenet of the Babson academic experience. It is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in nature, and leadership balanced for the purpose of creating and capturing value. The ecosystem factors outlined represent a blend of design thinking and mechanics, ideation and operations. They represent thought and action.
」創業思考與行動 」是百森商學院學術經驗的中心宗旨。它是一種思考、推理和行動的方式；是一種機會至上、全局性的思維方式；是一種為了創造和獲取價值而平衡的領導方式。上面列述的生態系統因素體現了設計思想和機械學、構思和操作的混合。它代表著思考和行動。
By putting in place the conditions to support a robust entrepreneurial ecosystem, colleges and universities can create value for their stakeholders and lay the groundwork for ongoing innovation and success.
通過創造條件來支持一個強大的創業生態系統，高校可以為股東創造價值，並為持續的創新和成功奠定基礎。
最新課表
好文推薦