一個只專注於外貿開發信內容寫作的網站 www.hongbanzhuan.com
2020-12-02 10:24
當你發送附件時，你可能會使用常見的短語 Please find attached，或者其他類似的說法，比如 Attached please find, Please kindly find the attached file, Please find the attached file for your reference, 以及 Enclosed please find.
那麼問題來了，你是否應該使用Please find attached？
總的來說，我們不建議用，原因如下：
首先，它聽起來有點悶，而且過於正式。你要與你的潛在客戶進行對話，自然的語氣，而不是像十九世紀的律師那樣寫。 其次，這句話是不必要的。你的附件會出現在郵件中，所以沒有必要宣布它的存在，除非你的郵件沒有提到它。 第三，這是一個請求，不是一個可以選擇的事情，這可能會讓有些潛在客戶覺得不好受。下面這些都是Please find attached的替代方案，這些短語會讓你的郵件感覺不那麼僵硬和呆板。請記住：詞彙雖小，影響卻大。細節決定成敗。
01 直接添加附加，不做任何解釋
如果你郵件的唯一目的就是發送附件，那麼你完全刪掉這句話。
例子：
Hey Marley,
Nearly doubled my connect call conversion rate this month. I’m still a little shaky on demos; planning on doing some extra prep for my next ones. Looking forward to discussing with you.
– Jackie
02Here is
你也可以選擇 here’s [title of the attachment]，簡短而貼心。
例子：
Hi Saleh,
Great talking to you today and learning more about Kensington’s plans to expand into the French market. Here’s the pricing information you asked for.
Let me know if you have any questions before our call tomorrow.
– Jackie
03 I』ve attached
這是另一種簡單的、非專業術語的替代方法。
例子：
Hello Karim,
Congratulations on the promotion! I』ve worked with many People Ops directors (including LiveHire and 25/8) and know one of your first priorities is often increasing employee survey participation. I』ve attached an ebook with some helpful strategies — page 32 in particular has good ideas.
Would love to discuss how you could apply these to Granted; if you’re open to that, here’s a link to my calendar: [Link to Meetings tool.]
Cheers,
Jackie
04 This [X] has …
你也可以描述附件的內容，比如 「This case study includes …」 或者 「This business case explains …」
例子：
George,
Hope your trip went well and you got in plenty of beach time. This report shows the impact of effective sales training on quota attainment; might be useful to show to your boss if she’s looking for potential ROI.
Best,
Jackie
05 I’m sharing [X] with you.
這句話巧妙地將你和潛在客戶放在同一個團隊中，使你們的關係感覺更有合作性。
例子：
Liz,
I did a little digging and found the answers to your questions. I’m sharing a PDF with you that lists our reselling policies. Let me know if you have any follow up questions.
Best,
Jackie
06 You』ll find the attachment below.
你永遠不希望你的附件被忽視。這個表述確保了你的潛在客戶意識到你所附加的信息，但又讓對話是輕鬆的。
例子：
Elena,
Thanks for telling me a little more about ABC’s goals and challenges this year. You』ll find the proposal we spoke about attached below.
Best,
Jackie
07 Let me know if you have questions about the attachment.
這是另一種微妙的方式來提及你的附件，同時讓你的潛在客戶知道你的大門是敞開的，你可以回答對方的任何問題。
例子：
Nesima,
Here are the white papers we spoke about this morning. Please let me know if you have any questions about the attachments.
Best,
Jackie
08 The requested document is attached to this email.
當你發送一個被潛在客戶特別要求的文件時，確保潛在客戶知道他們要求的信息可以在附件中找到。
例子：
Michelle,
Thank you for your time this afternoon. The report you requested is attached to this email.
Best,
Jackie
09 Relevant information is attached.
如果附件將對郵件的主題進行擴展，那麼你可以突出附件，以便讀者知道可以參考該文件獲取更多信息。
例子：
Jason,
We look forward to having you join us at the conference. All event details are outlined in the document attached.
Sincerely,
Jackie
10 The attached [X] includes…
對於較長或較全面的文件，你可以放一個簡短的提要，告訴潛在客戶打開後可以看到的內容。
例子：
Hi Lily,
The attached catalog includes the new products launching in 2020. Please let me know your selections so we can proceed.
Best,
Jackie
（來源：紅板磚外貿開發信）
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