在美國生活過的中國人應該都知道一家連鎖中餐廳。
Many Chinese people who once lived in the United States must have known a Chinese restaurant chain.
它有著溫暖的色調、明亮乾淨的落地玻璃窗，傍晚燈光亮起的時候會給人一種家一樣溫馨的感覺。
With its warm colors and bright and clean French windows, the restaurant gives people a home-like feeling when the evening light is on.
它的大門上方還會有一隻呆萌的熊貓看著你。
Over its gate is a cute panda overlooking every guest.
它就是熊貓餐廳。
This is Panda Express.
進去之後，你看到的是一種和傳統中餐廳截然不同的景象。
After entering the restaurant, you will see what is completely different from what traditional Chinese restaurants look like.
家具都是宜家那種北歐風格的。
Its furniture is Nordic style just like IKEA.
整個店面明亮而現代。
The entire restaurant is bright and modern.
與其說是中餐廳，它看起來更像是改造版的麥當勞。
It looks more like a modified version of McDonald's than a Chinese food restaurant.
而它賣的也不是傳統中餐廳賣的正式中餐，而是休閒中餐。
It sells casual Chinese food rather than some formal Chinese food sold in traditional Chinese restaurants
在美國，這家餐廳已經進駐了47個州，開了2,000多家門店，擁有23,000多名員工。
With about 23,000 employees, Panda Express has over 2,000 restaurants, located in 47 U.S. states .
它已經完全碾壓了很多美國的本土品牌，這其中就包括漢堡王。
In this respect, it has outperformed the American local brand – Burger King.
而且，它至今還在以每3天1家新門店的速度在全球開店。
That said, it is still opening restaurants all over the world, at the rate of one new chain every three days.
而它的創始人，就是華裔企業家程正昌。
Its founder is Andrew Cherng, a Chinese-American entrepreneur.
程正昌和太太兩人，憑藉著這家明星餐廳，早已躋身了美國華人富豪百強榜，身價超過了30億美元。
With this famous brand, Andrew Cherng and his wife have long been among the top 100 richest Chinese-Americans, worth more than 3 billion US dollars.
他們顯然可以說是華人的驕傲了。
Obviously, it is fair to say they are the pride of all Chinese-Americans.
不過，他們卻明確地表示，絕對不會回祖國開分店。
However, they clearly stated that they would never return to their home country to open a branch.
熊貓餐廳，只在海外開店。
Panda Express only opens restaurants overseas.
而這是因為，熊貓餐廳賣的其實不能算中餐。
This is because what Panda Express sells is not authentic Chinese food.
如果你作為一個中國人走進去，你會發現它賣的是正宗的假中餐。
If you are Chinese and walk into Panda Express, you will find that
這些菜品和國內的中國菜很不一樣。
Its dishes are very different from domestic Chinese dishes.
都是根據美國人的口味改良過的。
They have been adapted to local American’s taste.
其中賣得最好的是陳皮雞。
Orange chicken is its most popular dish.
而這也正是它在美國走紅的原因，因為它做了很好的本地化。
And the reason why it has become popular in the United States is that it has done well in localization.
很多美國人雖然聲稱喜歡吃中餐，但吃到真正的中餐時卻未必喜歡。
Although many Americans claim to like Chinese food, it might be the other way around when it comes to authentic Chinese food.
這就和國內的情況一樣，我們吃到的大部分泰國菜、東南亞菜、印度菜、西班牙菜、日本菜都是改良過的。
It is the same situation as in China. Most of the Thai food, Southeast Asian food, Indian food, Spanish food, and Japanese food we eat have been improved.
而這也就是為什麼程正昌說不會進入中國市場。
That’s why Andrew Cherng said they would never branch out into China.
因為他們覺得拼不過國內的中餐。
They think Panda Express is not able to outperform domestic Chinese food restaurants.
自己的優勢是做美國人喜歡的改良中餐，而不是做真正的中餐。
Their advantage lies in making improved Chinese food that American people like, rather than providing authentic Chinese food.
所以到國內來必然會砸鍋。
In China, their business will inevitably end in failure.
嗯，畢竟我們已經有各大高校食堂的黑暗料理了，足已。
After all, we already have enough shocking dishes in some university canteens.
感謝你的閱讀
你的轉發，將是對我們最大的鼓勵
除了Lily、Rose，還有哪些小眾但好聽的花名適合做英文名？
這些品牌名居然和希臘神話有關，真是萬萬沒想到！
巴菲特讓我明白的這3個道理，受用終身
「中國人滾出去?」，巴黎世家公開歧視華人，道歉毫無誠意！到底是誰給了你勇氣？