野獸按:好久以前在微信朋友圈看到過這個公益廣告片《One Day》,非常喜歡。昨天又再次看到了這個片子,於是決定在心靈自由公號上分享一下,用百度查了一下,發現絕大部分只是轉發這個視頻,沒有說明這個片子的來龍去脈,果然是廢材baidu,最大的本事就是賣廣告,永遠找不到最有價值的信息。對於喜歡窮根究底的日天蠍月寶瓶的野獸來說,這是不夠的。真心懷念有google和youtube還有facebook的日子。於是野獸翻啊翻啊翻終於翻牆出來用google找到了一些資料。
這個視頻是一個美國NGO組織Life Vest Inside製作的公益廣告片,該組織的理念是:because kindness keeps the world afloat.(人類世界因友善而倖免於難)。
該組織的網站:http://www.lifevestinside.com/
Orly Wahba於2011年創建了LVI,借用救生衣的意象,意思是友善(kindness)就是人類的內在救生衣,故而我將她們的口號「because kindness keeps the world afloat」翻譯成「人類世界因友善而倖免於難」。隨著她們製作的幾個視頻在網絡上走紅,Orly曾被邀請在TED2013 上做關於友善的魔力的演講。
《One Day》是2011年8月29日上傳到YOUTUBE上,截止到2016年3月9日,20:59,點擊觀看數是23452408次,點讚187,733個,鄙視2377次。
維基百科是這樣介紹這個組織的:
Life Vest Inside (LVI) is a 501(c)3 non-profit grassroots organization based in New York City whose mission is to inspire, empower and educate people of all backgrounds to lead a life of kindness.
Life Vest Inside acts to prevent social issues such as bullying, depression, and substance abuse from materializing by taking a proactive approach. LVI utilize the transformative power of kindness to empower people to recognize their value and that of others.
LVI has been featured on the The Today Show,NBC,CBS,Bloomberg Television,Forbes,AdWeek,IBTimes and many other media outlets.
As a non-profit, LVI runs solely on the donations and contributions of its fans and supporters.
Founder
Orly Wahba is an educator, entrepreneur, and community activist passionate about inspiring and motivating people to make the world a kinder place. In 2011, Orly founded Life Vest Inside, with the goal to empower and unite through the power of kindness. Through Life Vest Inside, Orly encourages people to embrace the incredible power of giving and recognize that in times of hardship, kindness, like a life vest, keeps the world afloat.
LVI gained international acclaim when Orly’s award-winning short film Kindness Boomerang went viral, reaching over 80 million people and counting; landing her a spot to speak at TED2013 on the magic of kindness.
Orly began her career in kindness as a Middle School educator in Yeshivah of Flatbush empowering children to embrace unity, build their self-value, and use their power to influence the world for good. Orly is most known for incorporating and integrating ideas of kindness, love and respect in the hearts and minds of her students both in and out of the classroom setting. She is often quoted as saying, 「Kindness; don’t just do it; live it.」
Orly frequently tours giving talk at schools, college campuses, companies and organizations that are interested in incorporating a culture of kindness in their establishments. She is represented by the MacMillan Speakers Bureau.
Orly Wahba received her Bachelor’s Degree from Brooklyn College in Film Production and English. She also received a Master’s Degree in Jewish History from Touro College. In November 2012 Orly was elected to the International Council of the World Kindness Movement. She is currently working on publishing her book, a Guide to Kindness through MacMillan publishers.
History
In January 2007, Orly boarded a plane to set out on winter vacation with her family. During an airport stopover, she received tragic news: a 7 year old young girl from her community, had passed away from leukemia.
Many questions ran through her mind, but the first thing she thought of was her 7th grade students back home. As a teacher, Orly already encountered grief in her classroom. Three years prior, her students had lost a classmate of theirs and just before winter vacation they opened up to Orly about it for the very first time; asking questions that are not easy to answer. 「Why do bad things happen to good people? Why her?」 She had just started getting through to them, helping to ease the pain. Now, just as they were recovering from the shock and pain of that tragic death, another one struck.
Wahba's first reaction was panic: "How will I help my 7th grade students make sense of yet another tragic loss?" she remembers. "How do you find order in such a chaotic world? How do you stay afloat when so many of life’s events seem to pull you downward?」
Moments later, as she boarded the second plane for a connecting flight; she sat in her seat dazed and disheartened. She looked to her right and a small sign caught her eye: 「LIFE VEST INSIDE.」 She smiled and finally, she felt comfort. Wahba explains that a life vest has the ability to stay afloat regardless of how much you push down on it. "Our life vest, our ability to overcome our hardships, to make it through comes from 「inside.」 Through the kindness we bestow on others and through the kindness that others bestow upon us – we help keep each other afloat in a world that sometimes seems to be pulling us downward. We can’t stop or prevent the obstacles, mishaps and curve balls from coming our way, but each and every person has the power and ability to throw someone a life vest, a life line of kindness. Perhaps they may still be surrounded by the waters; by their troubles, but that life vest will keep them afloat, will give them hope and will give the strength to get through. Kindness changes lives, it helps us rise after we fall" — and on that plane ride Orly made a conscious commitment to spread that message to the world.
Programs
LVI works to cultivate the awareness that individuals can effect real and positive change in the people around them, simply by 『living kindness:』by embodying empathy and compassion in their day-to-day lives. Life Vest Inside equips people worldwide with the necessary tools to recognize their own potential to become a catalyst for positive change in the world. They transform inspiration into action through inspirational media, technology, education, and on-the-ground social engagement.
Film and Media
LVI utilizes the powerful medium of film to inspire change worldwide. Starting with its viral film, Kindness Boomerang.
In October 2011, Life Vest Inside posted a video called "Kindness Boomerang".Masterfully shot all in one take, it shows a chain reaction of random kindness, as strangers are helped—and then help others—through a bustling cityscape. It avoids being merely sentimental through the expert execution, and even achieves a strange power—packing more authentic human emotion into its five minutes than most corporate advertisers manage in a year or more. Kindness Boomerang was shot on September 1, 2010. Wahba explains that each scene is based on real life experiences she personally went through; moments that left a lasting impression.
The music, "One Day" by the American Jewish reggae star Matisyahu, perfectly fits the themes of the video. And the spot's structure is sublime—bookending it with the same construction worker brings the message of karma full circle.
Revolution of Love: released November 13, 2015 set to LVI’s original song Revolution of Love in which a struggling musician utilizes his talents to help a homeless man find hope in a time of despair.
最後,放上這個廣告片的背景音樂歌詞。
"One Day"
Sometimes I lay
Under the moon
And thank God I'm breathing
Then I pray
Don't take me soon
'Cause I am here for a reason
Sometimes in my tears I drown
But I never let it get me down
So when negativity surrounds
I know some day it'll all turn around because...
All my life I've been waiting for
I've been praying for
For the people to say
That we don't wanna fight no more
There will be no more wars
And our children will play
One day [6x]
It's not about
Win or lose
'Cause we all lose
When they feed on the souls of the innocent
Blood-drenched pavement
Keep on moving though the waters stay raging
In this maze you can lose your way (your way)
It might drive you crazy but don't let it faze you, no way (no way)
Sometimes in my tears I drown (I drown)
But I never let it get me down (get me down)
So when negativity surrounds (surrounds)
I know some day it'll all turn around because...
All my life I've been waiting for
I've been praying for
For the people to say
That we don't wanna fight no more
There will be no more wars
And our children will play
One day [6x]
One day this all will change
Treat people the same
Stop with the violence
Down with the hate
One day we'll all be free
And proud to be
Under the same sun
Singing songs of freedom like
One day [2x]
All my life I've been waiting for
I've been praying for
For the people to say
That we don't wanna fight no more
There will be no more wars
And our children will play
One day [6x]