The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders
被允許賺大錢的大學運動員:啦啦隊員
During the three years Jamie Andries spent as a member of the University of Oklahoma cheerleading team, she cheered at two Big 12 championship football games, the Orange Bowl, the Sugar Bowl, the Rose Bowl and the 2016 Final Four. And while the star football and basketball players in those games — including the Heisman Trophy-winning quarterback Baker Mayfield and the future N.B.A. guard Buddy Hield — were forbidden to make money from their athletic fame beyond what the university provided to cover their attendance, Andries was receiving thousands of dollars through sponsorship deals with Crocs, L』Oréal, American Eagle and Lokai.
在俄克拉荷馬大學當啦啦隊隊員的三年裡，傑米·安德烈斯曾為兩場大十二聯盟橄欖球錦標賽——橙子碗、砂糖碗、玫瑰碗賽和2016年四強決賽助威。雖然學校禁止在學校提供的參賽費用之外，參加這些比賽的橄欖球和籃球明星球員（包括海曼斯杯的冠軍四分衛貝克·梅菲爾德和未來的NBA後衛巴迪·希爾德）利用自己的體育名聲賺錢，但安德烈斯通過與卡駱馳、歐萊雅、美國鷹和洛凱的贊助協議，獲得了數千美元的贊助。
The lucrative opportunities for Andries came because of her fame and a social media following in the cheerleading world — she is one of the top "cheerlebrities," as such stars are known — and because the N.C.A.A. and its universities do not regulate cheerleading in the same ways they do other sports.
安德烈斯之所以有這麼多賺錢的機會，是因為她在啦啦隊圈子裡的名氣和社交媒體上的追隨者—這些明星都稱她為一個頂級「啦啦隊名流」—而且美國大學體育協會(NCAA)及其大學對啦啦隊的監管方式與對其他體育項目的監管方式不同。
Long-held rules governing amateurism among college athletes do not apply to cheerleaders, meaning they can sell autographs, appear in commercials and wear their cheer uniforms while promoting products as social influencers, without fear of being disciplined. In sports governed by the N.C.A.A., athletes risk their eligibility to compete if they engage in similar activities, and their teams and universities can also be punished.
長期以來有關大學運動員業餘性的規定並不適用於啦啦隊員，這意味著他們可以出售籤名、拍商業廣告、穿著啦啦隊制服以網絡紅人的身份推銷產品，而不用擔心受到紀律處罰。在美國大學體育協會管理的體育項目中，如果運動員參加類似的活動，他們就有可能失去參賽資格，他們所在的球隊和大學也可能受到懲罰。
文本選自：The New York Times（紐約時報）
作者：Tess DeMeyer
原文發布時間：29 Nov. 2020