領英(LinkedIn)想要添加客戶(Connection),如何讓通過率更高呢?還只會用領英(LinkedIn)自帶的邀請消息內容(Invitation)?那你是真的,真的,真的,OUT了!
Tips
根據你對想要添加潛在客戶的了解(先看其Profile),找到切入點,寫與眾不同的邀請消息內容,通過率可以達到90%以上哦!
今天給大家分享下領英(LinkedIn)添加客戶(Connection)時,通過率爆表的幾種方邀請消息內容(Invitation)模板:
一、共同興趣愛好型
Hi Jack,
I see your hobbies very interesting. I like travel, as well as photography works.(根據你們的共同興趣愛好來寫)
I traveled to many cities in China, and also to USA, South America, Germany, Switzerland, Thailand, Korea, I wish to be your friends.
If you have plan to visit China, please feel free to let us know, I can share some helpful information.
二、虛心請教型
Hi Arnold, I like your thinking way on discussion "what happened with Walmart."
And learned that you work in TRU and some other famous retailer for more than 35 years, and much familiar with all the big retailer. (了解Connection的詳細背景,給予相應的誇獎)
We cooperated with TRU in year 2012, I'd like to add you to my professional network on LinkedIn to learn more from you. (誠懇表達向其請教的意願)
三、開發市場型
模樣A:就某類產品
Hi Adam, how are you?
We cooperated with one Poland(根據Connection 所在的國家)buyer for our latest RC Quadcopter with PFV, but in toys price(寫具體產品類別), are you interested to get more information?(先激起Connection的興趣,不著急介紹自己)What a small world, one of our big German buyer visited us on April 22, and you are his connection also.(2個目的,1個是展現公司實力,1個是拉近彼此距離)
模樣B:就某個產品
Hi Andy, learned that you are strong in R/C Flying items(寫具體產品類別)in UK(寫具體國家) as one professional distributor.
As the china manufacture only focus on R/C Toys since 1996, with Walmart’s factory audit, we sincerely wish be your friends, to expand the market together.
四、感謝關注型
Hi Kent, thanks for your comment on my post "what should we care for doing Europe market"(根據具體來寫), give me B2B website to join and learn more. It really helps.
I would like to be your friends.
五、對其讚美型
Hi Dor, i like your post "Drone are toys or tools"(根據具體來寫). I agree with you, now in the technology time, Drone is not only one toys, but also one tools for many field, technology change world. (寫一下自己的見解,以引起更多的話題)
Wish be your friend and discuss more with you.
六、以上結合型
Hi Hans,
Thanks for your care on my post.
You looks so nice, and are professional in both toys and Swiss watch. I have visit Switzerland in this Feb, and skating, it is a nice place.
I sincerely wish have chance to learn from you.
七、一對一
一對一針對你想要的Connection 寫能吸引他,打動他的點。
前提:對其Profile進行深入的了解與研究。
只寫好邀請消息內容(Invitation)就可以了嗎?當然不是,還有非常重要的三點:
一、完善設計好你的領英(LinkedIn)個人檔案,越完整越專業則越好。
二、運營打理號你的領英(LinkedIn)內容更新,保證高質量且整潔美觀。
三、使用一個名字叫「領英助理」的領英(LinkedIn)工具去進行這項工具,利用這個工具在添加好友的邀請消息內容(Invitation)裡可以設置插入姓名變量,這樣你的消息發送給任何客戶,都會在對應位置替換為對方的姓名,這樣的邀請消息對於客戶來說,友好度更好,更願意閱讀,自然也更願意通過你的邀請。
領英助理這個工具不細說,領英(LinkedIn)用的久的人大部分都有在用,不知道的可以直接搜索中文名「領英助理」應該就能找到,自己注意不要看錯了就可以了,因為有很多高仿山寨。
它是一個第三方開發的輔助性質的工具,主要包含了一鍵精準搜索客戶,一鍵批量添加好友,一鍵批量發送消息,一鍵批量訪問點讚,一鍵好友分組管理,深度抓取客戶信息等功能。
對於我們來說,在添加客戶或者給好友發消息時,會比手工不控制時間頻率和一直複製粘貼一個內容不停的操作更安全,也更節約時間,基本每天只需要花費十幾分鐘時間就足夠了。總之,我是比較推薦利用領英助理來管理運營領英(LinkedIn)帳號的,各自根據自己對領英(LinkedIn)的使用程度和工作需求決定即可。
最後我要特別強調的是,領英(LinkedIn)它是一個社交平臺,所謂社交平臺,其核心是分享,給人幫助,之後再水到渠成做生意,也就是我們所說的先交朋友後做生意。
你也可以很直接的說,你在領英(LinkedIn)上就是想找客戶,那怎麼樣以一種讓客戶欣賞最起碼不排斥的方式接受你?這是我們需要注意的。關於這方面,就比如今天所說到的個性化的邀請消息內容(Invitation),比如高質量內容更新的吸引,你的思維對了,後面的事情才好辦。