文章來源：Hi設計
喝枸杞的咖啡，熬最養生的夜
Drink Goji Berry Coffee，Stay up in Good Health
▲同仁堂知嘛健康頭牌-枸杞咖啡
枸杞咖啡作為知嘛健康的「頭牌」飲品，將安神助眠的枸杞和咖啡結合，穩穩拔得進店客人摯愛榜單頭籌，每一顆寧夏枸杞都擁有「同仁堂甄選」的貴族身份，價格卻和一杯精品咖啡持平，一邊嗑咖啡因一邊養生，後浪們喝完，真香！
As a healthy featured drink of Zhima Health， goji berry coffee combines coffee and goji berry which can soothe the nerves and improve sleeping. As the most popular drink among the customers， goji berry coffee adopts the high quality barbary wolfberry strictly selected by Tongrentang， while the price equals to a cup of specialty coffee. Enjoying caffeine and keeping in good health， the new urban noble tastes it and smells the fragrance.
新貴養生的四字秘訣 The Four Word Secret of Health Maintenance
象食養醫Inquiry Food Convalescence Cure
▲建築外觀
同仁堂知嘛健康打造了健康飲食+醫館+體檢+社交文娛的複合功能體。設計師王永將實木和黃銅在店內大面積鋪陳、衝撞。從首層向上，知嘛健康分別以象、食、養、醫為主題完成了整個概念店的主題設置。
Tongrentang Zhima Health has created a complex functional system of healthy diet + medical center+ health examination + social entertainment. The designer Wang Yong has applied a large area of contrasting materials as solid wood and brass in the store. From the ground floor to upstairs， Zhima Health Concept Store has four themes as inquiry， food， convalescence and cure.
象 Inquiry
食Food
▲首層「食」——紅酒坊
▲首層「食」——膳食坊
在0號店首層以「食」為主題的空間內，新貴族們的養生食譜將得到一站式解決。膳食坊、紅酒坊、中西茶飲坊、和烘焙坊分布在兩千平米的首層空間內。
In the 「Food」 themed space on the ground floor of the zero store， the health recipes solutions can be offered in one stop. Here， the food， wine， Chinese and Western tea and baking areas are distributed in the two thousand square meters space.
▲首層「食」——咖啡坊
深灰色吧檯圍合的古膳食堂裡，知名大廚根據四季節氣研製出多樣宮廷滋補膳食秘方，在咖啡區組養生咖啡局，或者在紅酒坊買最健康的醉，都是新貴族打開食譜的最佳方案。
In the ancient diet dining hall enclosed by the dark gray bar， well-known chefs have developed various secret palace nourishing diets according to the four seasons. Whether tasting a cup of health coffee or drinking wine is the best solution to unfold the recipe.
▲首層「食」——烘焙坊
從春季滾湯到冬天的一碗臘雞冬菇，知嘛健康乾脆承包了全年食譜。而根據不同階段的身體需求研製的食療配方更是伴隨了整個生命周期——產後調理、兒童膳食、老人三高亞健康等等。16800支藥盒起伏綿延覆蓋首層2000平米的天花，集百草後，藥盒高懸，用吃飯改變活法的時代正式開啟。
From the hot soup in spring to a bowl of cured chicken and mushrooms in winter， Zhima Health has covered the recipes all year round. And its diet therapy is developed according to the physical needs of different stages in the entire human life， which includes postpartum conditioning， children『s diet， elderly three highs (high blood pressure， high blood sugar and high triglycerides)， sub-health and so on. 16，800 medicine boxes are arrayed to cover the 2000 square meters ceiling on the ground floor in a waved and extending way. After gathering all the herbs， the medicine boxes will be hung up high， and the era of changing lifestyle with meals is officially opened.
養Convalescence
象」與「養」兩大主題位於0號店二層空間。同仁堂將中醫中代表檢測的「象」和以亞健康管理、理療為主線的「養」通過不同功能的空間逐一鋪陳。
Another two main themes of 「Inquiry」 and 「Convalescence」 are set on the second floor in the zero store. The functional areas like the body examination of 「Inquiry」 space and the sub-health management and physical therapy of 「Convalescence」 space are arranged in order by Tongrentang.
▲二層「養」——亞健康解決方案長廊
在亞健康解決方案長廊，通過健康數據監測追蹤，能直接為亞健康定製出從膳食到保健運動的全套方案。長廊附近的休閒文創空間則延續了一層的水磨石、老實木等等。
In the sub-health solution corridor， through health data monitoring and tracking， a full set of solutions can be directly customized from diet to health care sports for sub-health. The leisure cultural and creative space near the long corridor extends the use of terrazzo and old solid wood.
醫Cure
▲三層「醫」——中藥調劑秀臺
以「醫」為主題的三層空間中，滿目藥櫃的古老醫館經過當代設計手法的演繹變成如今開放、舒適、專業的現代醫館。
In the third floor themed with 「Cure」， the ancient medical hall full of medicine cabinets has been transformed into an open， comfortable and professional modern medical center through contemporary design techniques.
▲三層「醫」——健康TED
健康TED直播的區域定期開展各種健康講座，社區裡的養生達人新據點，就是這裡了！從醫病到養護，雖然換了面貌，但同仁堂還是那個「藥到病除」的金招牌。
The health TED live broadcast area regularly conducts various health lectures， which has become the new center for health care professionals in the community. From medical treatment to maintenance， although the face has changed， Tongrentang is still the golden brand of 「medicine to cure」.
500平米的雙井1號店如今已經正式對外開放，這些真正走進社區的門店將擁有0號店的全部功能體驗，接過同仁堂發的健康牌，一起做個新貴族吧！
The 500-square-meter Shuangjing Store No. 1 is now officially open to the public. These stores that really enter the community will have all the functional experiences of zero store. Let’s take the health card dealt by Tongrentang and become a new urban noble！
三百年老字號的品牌新生 Renascence of The Three Hundred Years Old Brand
「但願世間人無病，寧可架上藥生塵。」
「I hope people in the world are free of disease， and I would rather the medicine on shelf is full of dusts.」
揣著這句理想，同仁堂從百草到御藥，再到養生滋補品，走過了350年的歷史。即便沒踏進過同仁堂的藥鋪門，這塊金字招牌的分量大約也沉在每個中國人心裡。不過，就當你懷疑同仁堂是不是古老的只剩下一塊金字招牌的時候，它搞了件大事情。
Envisioned by this ideal， Tongrentang has gone through 350 years of history from herbs to royal medicine to health tonics. Even if one has not stepped into Tongrentang medicine shop， its reputation has probably branded in the hearts of every Chinese. However， when you doubted whether Tongrentang was out of date and only a signboard left， it has done something big.
2020年，同仁堂健康旗下的新品牌「知嘛健康」正式誕生，依託著全新的知嘛健康超級概念店，徹底顛覆傳統的沉浸式購物體驗也正式拉開了帷幕。老字號開始以更年輕、更時髦、更包容的方式賣實力，從今天起，知嘛健康就是你的城市新據點。
In 2020， the new brand Zhima Health owned by Tongrentang was officially launched. Relying on the brand-new Zhima Health Concept Store， the immersive shopping experience that completely subverted tradition has began formally. The old brand is showing its strength in a younger， trendier and broader way. From today on， Zhima Health is your new activity center in the city.