Will All-Day Breakfast Ever Return to McDonald’s?
一整天的早餐還會回歸麥當勞嗎？
McDonald’s told us they were evaluating 「if」 all-day breakfast would come back.
麥當勞告訴我們，他們正在評估「如果」一整天的早餐會回來。
Among the many hardships we』ve faced over the course of the COVID-19 pandemic, the suspension of McDonald’s all-day breakfast service clearly isn’t the most serious. Many locations were already over the 2015 menu extension: Last year, McDonald’s granted franchises the option to slim down their all-day offerings to help improve operations before coronavirus was even on our radar. So when the pandemic forced the burger giant to simplify things further, all-day breakfast was a logical place to start.
在COVID-19流感大流行期間，我們所面臨的諸多困難中，麥當勞全天早餐服務的暫停顯然不是最嚴重的。很多地方已經超過了2015年的菜單擴展：去年，麥當勞允許特許經營店在冠狀病毒出現之前縮減其全天供應，以幫助改善運營狀況。因此，當大流行迫使漢堡包巨頭進一步簡化工作時，全天早餐是一個合乎邏輯的起點。
However, now that locations nationwide have remembered what life was like before all-day breakfast, Business Insider reports that a growing push exists to get rid of the service altogether. And when asked for comment, McDonald’s corporate didn’t increase confidence that all-day breakfast would definitely return.
然而，現在全國各地都記住了一整天早餐前的生活狀況，《商業內幕》報導稱，越來越多的人要求徹底取消這項服務。當被問及此事時，麥當勞公司並沒有增加全天早餐肯定會回來的信心。
「We removed All Day Breakfast from the menu to simplify operations in our kitchens, which we saw provided better speed of service and order accuracy,」 McDonald’s USA told us in an emailed statement. 「As McDonald’s and franchisees evaluate if and how we bring All Day Breakfast back to our menus, we want to ensure these improvements will remain consistent for our customers. Any final decision will be made in partnership with our franchisees, based on consumer demand, and designed to drive the business while minimizing operational disruptions.」
麥當勞美國公司在一份電子郵件聲明中告訴我們：「為了簡化廚房的操作，我們取消了菜單上的全天早餐，我們認為這樣做可以提供更好的服務速度和訂單準確性。」 「在麥當勞和加盟店評估我們是否以及如何將全天早餐重新納入我們的菜單時，我們希望確保這些改進對我們的客戶來說是一致的。任何最終決定都將與我們的特許經營商合作，根據消費者的需求，旨在推動業務，同時儘量減少運營中斷。」
Despite its two-letter length, that 「if」 is a huge concession coming from a company that has touted all-day breakfast as a major success story. And if corporate headquarters do leave the decision in the hands of franchises, those prospects aren’t very promising, either: As the Wall Street Journal reported in June, the board of the influential National Owners Association, which represents about 80-percent of American franchisees, said earlier this year they want to ax all-day breakfast for good.
儘管「如果」只有兩個字母那麼長，但它是一個巨大的讓步，來自一家將全天早餐吹捧為主要成功案例的公司。如果企業總部真的把決定權交給特許經營企業，那麼這些前景也不太樂觀：正如《華爾街日報》6月報導的那樣，代表美國80%特許經營企業的頗具影響力的全國業主協會（National Owners Association）董事會今年早些時候表示，他們希望削減一整天的早餐。
Permanently removing all-day breakfast a mere five years after introducing the concept would certainly be upsetting for McMuffin fans who spent decades dreaming of McDonald’s pushing breakfast items into the PM hours. But for franchises that now rely more than ever on drive-thru service, dumping all-day breakfast could have more concrete benefits: Business Insider explains that drive-thru times have been 15 to 20 seconds faster in some areas since McDonald’s made its pandemic changes. That allows more customers to be served over the course of a day, even if they have to go for fries over hash browns.
對於那些幾十年來一直夢想著麥當勞將早餐推到下午營業時間的麥克默芬粉絲來說，在引入這一概念僅僅5年後就永久性地取消了全天早餐，這無疑會讓他們感到不安。但對於現在比以往任何時候都更依賴「免下車」服務的特許經營店來說，傾銷全天早餐可能會帶來更具體的好處：Business Insider解釋說，自麥當勞進行大流行性變革以來，一些地區的免下車時間已快了15到20秒。這使得更多的顧客在一天之內得到服務，即使他們不得不去吃炸薯條而不是炸土豆條。
翻譯：王子
朗讀：CYZ